Buyology : How Everything We Believe About Why We Buy is Wrong
Autor: Martin Lindstrom
Nakladatel: Cornerstone
Vazba: Brožovaná
EAN: 9781847940131
Typ produktu: Knihy
Pořadí vydání: 1.
Objednací číslo: 0174520
Reveals what actually goes on inside our heads when we see an advertisement, hear a marketing slogan, taste two rival brands of drink, or watch a programme sponsored by a major company. This book shows the extent to which we deceive ourselves when we think we are making considered decisions.
Číst více Kniha
Cena v eshopu
299 Kč
Doporučené tituly a kolekce
-40 Kč
-30 Kč
Default AIR carousel title
Více o produktu
POPIS
PODROBNOSTI
KATEGORIE
O AUTOROVI
Reveals what actually goes on inside our heads when we see an advertisement, hear a marketing slogan, taste two rival brands of drink, or watch a programme sponsored by a major company. This book shows the extent to which we deceive ourselves when we think we are making considered decisions.
Autor:
Nakladatel:
Typ produktu:
Knihy
Vazba:
Brožovaná
Pořadí vydání:
1.
Jazyk:
anglicky
Výška:
197 mm
Šířka:
130 mm
Hloubka:
17 mm
Hmotnost:
196 g
Počet stran:
272
Ean:
9781847940131
