Pop!
Autor: Sam Horn
Nakladatel: Penguin Publishing Group
Vazba: Brožovaná
EAN: 9780399533617
Typ produktu: Knihy
Pořadí vydání: 1.
Objednací číslo: 0758556
Why do some ideas break out and others fade away? What causes people to become so excited about a product that they can?t wait to tell their friends? How can an idea be communicated so that it catches fire in people?s imaginations? Popular author, consultant, and workshop leader Sam Horn identifies what makes an idea...
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Why do some ideas break out and others fade away? What causes people to become so excited about a product that they can?t wait to tell their friends? How can an idea be communicated so that it catches fire in people?s imaginations?
Popular author, consultant, and workshop leader Sam Horn identifies what makes an idea, message, or product break out, and presents a simple and proven process?POP! (Purposeful, Original, Pithy)?to create one-of-a-kind ideas, products, and messages that pop through the noise, off the shelf, and into consumers? imaginations.
Popular author, consultant, and workshop leader Sam Horn identifies what makes an idea, message, or product break out, and presents a simple and proven process?POP! (Purposeful, Original, Pithy)?to create one-of-a-kind ideas, products, and messages that pop through the noise, off the shelf, and into consumers? imaginations.
Autor:
Nakladatel:
Typ produktu:
Knihy
Vazba:
Brožovaná
Pořadí vydání:
1.
Jazyk:
anglicky
Výška:
17 mm
Šířka:
139 mm
Hloubka:
210 mm
Hmotnost:
227 g
Ean:
9780399533617
ISBN:
978-0-399-53361-7
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