Neo-Narratives
Autor: Wolf-Eike Galle
Nakladatel: AV Edition
Vazba: Vázaná
EAN: 9783899864397
Typ produktu: Knihy
Pořadí vydání: 1.
Objednací číslo: 0786544
On a search for virtuoso forms of articulation of brands, the basic idea of the narrative is recast and a journey into new radical narrative structures is undertaken in essay form. Text in English and German.In an era of over-communication, brands have to face radical new realities and shape their identities in...
Číst více Kniha
Doporučené tituly a kolekce
Default AIR carousel title
Více o produktu
POPIS
PODROBNOSTI
KATEGORIE
O AUTOROVI
On a search for virtuoso forms of articulation of brands, the basic idea of the narrative is recast and a journey into new radical narrative structures is undertaken in essay form. Text in English and German.
In an era of over-communication, brands have to face radical new realities and shape their identities in multi-polar manners. Spontaneously forming and iterative narrations can take on this task. This is the idea behind Neo-narratives. On a search for virtuoso forms of articulation of brands, the basic idea of the narrative is recast and a journey into new radical narrative structures is undertaken in essay form.
Text in English and German.
In an era of over-communication, brands have to face radical new realities and shape their identities in multi-polar manners. Spontaneously forming and iterative narrations can take on this task. This is the idea behind Neo-narratives. On a search for virtuoso forms of articulation of brands, the basic idea of the narrative is recast and a journey into new radical narrative structures is undertaken in essay form.
Text in English and German.
Autor:
Nakladatel:
Typ produktu:
Knihy
Vazba:
Vázaná
Pořadí vydání:
1.
Jazyk:
anglicky
Výška:
21 mm
Šířka:
169 mm
Hloubka:
236 mm
Hmotnost:
806 g
Počet stran:
300
Ean:
9783899864397
ISBN:
978-3-89986-439-7
Vybíráme pro vás
