The Adweek Copywriting Handbook
Autor: Sugarman, Joseph
Nakladatel: John Wiley & Sons
Vazba: Brožovaná
EAN: 9780470051245
Typ produktu: Knihy
Pořadí vydání: 1.
Objednací číslo: 0735501
Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. For anyone who wants to break into the business, this is the...
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Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. For anyone who wants to break into the business, this is the ultimate companion resource for unlimited success.
Autor:
Nakladatel:
Typ produktu:
Knihy
Vazba:
Brožovaná
Pořadí vydání:
1.
Jazyk:
anglicky
Výška:
25 mm
Šířka:
187 mm
Hloubka:
233 mm
Hmotnost:
673 g
Ean:
9780470051245
ISBN:
978-0-470-05124-5
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