Terroir and Other Myths of Winegrowing

"A must-read for any wine grape grower or winemaker who has ever wrestled with the most important myths of winegrowing or debated them with colleagues--and that would be all of us! It is also a great read for any wine consumer interested in looking at 'the man behind the curtain, ' so to speak: the myths promoted by wine writers, tasting room staff, sommeliers and other wine gatekeepers."--Wines & Vines "A meticulously researched volume that every serious sommelier should read . . . if only to disagree." --The Somm Journal > In Terroir and Other Myths of Winegrowing, Mark A. Matthews applies a scientist's skepticism and scrutiny to examine widely held beliefs about viticulture. Is terroir primarily a marketing ploy that obscures understanding of which environments really produce the best wine? Is reducing yield an imperative for high quality grapes and wine? What does it mean to have vines that are balanced or grapes that are physiologically mature? Matthews explores and dissects these and other questions to debunk the myths of winegrowing that may be holding us back from achieving a higher wine quality.