Trends in Sports Marketing
Autor: Eva Čáslavová
Nakladatel: Karolinum
Vazba: Brožovaná
EAN: 9788024659961
Typ produktu: Knihy
Pořadí vydání: 1.
Objednací číslo: 0663973
Datum vydání: 2025/10
The book explores the evolution of sports marketing, focusing on current and emerging trends that shape the industry. The book covers the integration of digital elements, such as social media, online advertising, and e-commerce, as well as successful online marketing strategies like content creation and fan...
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The book explores the evolution of sports marketing, focusing on current and emerging trends that shape the industry. The book covers the integration of digital elements, such as social media, online advertising, and e-commerce, as well as successful online marketing strategies like content creation and fan engagement. It also examines the role of sports celebrities in promoting brands and events. The final chapter highlights innovations in sports services and customer participation. This insightful publication offers valuable knowledge for professionals and enthusiasts navigating the ever-changing sports marketing landscape.
Autor:
Nakladatel:
Typ produktu:
Knihy
Vazba:
Brožovaná
Datum vydání:
08. 10. 2025
Pořadí vydání:
1.
Jazyk:
anglicky
Výška:
200 mm
Šířka:
140 mm
Počet stran:
154
Ean:
9788024659961
ISBN:
978-80-246-5996-1
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