Rebranding Europe : Fundamentals for Leadership Communication

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Rebranding Europe : Fundamentals for Leadership Communication
Vazba
Brožovaná
Jazyk
anglicky
Publikováno
1. 7. 2017
Cena
1 399 Kč
Není skladem

Anotace
Rebranding Europe explores why EU communication fails and how to make it succeed. It examines the future of communication in Europe full of complex issues such as the creation of a European public sphere, the European identity crisis, multilingualism, the lessons learned from the Brexit campaigns, challenging myths and populism, communicating Europe, grassroots communication and how to support quality journalism. This book illustrates how Europe can be rebranded by providing key recommendations ..
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