The Ferrari Book - Passion for Design
Success is not founded on miracles, but is almost always the product of a clear concept—the pinnacle of an ambitious, even stridently innovative idea. However, the aura of Ferrari does indeed approach the miraculous. What lies behind this phenomenon? What is the source of fascination for a brand whose creative designs are internationally recognized and enthusiastically received? First, even today—70 years after the company was founded—the miracle of Ferrari is still due in large part to the p..