{"id":324138,"date":"2025-10-01T11:29:10","date_gmt":"2025-10-01T09:29:10","guid":{"rendered":"https:\/\/www.luxor.cz\/blog\/?post_type=tribe_events&p=324138"},"modified":"2025-10-01T15:57:37","modified_gmt":"2025-10-01T13:57:37","slug":"beseda-a-autogramiada-michala-pastiera-ke-zlute-knize-budovani-znacky","status":"publish","type":"tribe_events","link":"https:\/\/www.luxor.cz\/blog\/akce\/beseda-a-autogramiada-michala-pastiera-ke-zlute-knize-budovani-znacky\/","title":{"rendered":"Beseda a autogrami\u00e1da Michala Pastiera ke \u017dlut\u00e9 knize budov\u00e1n\u00ed zna\u010dky"},"content":{"rendered":"
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\n\t\t\n\t\t\t13. 10. 2025\t\t<\/span>\n\n\t\t\t\t\t\n\t\t\t\t \t\t\t<\/span>\n\t\t\t\n\t\t\t\t17:00\t\t\t<\/span>\n\t\t\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t – \t\t\t\t<\/span>\n\t\t\t\n\t\t\t\t\t\t\t\n\t\t\t\t\t19:00\t\t\t\t<\/span>\n\t\t\t\n\t\t\t\t\t\t<\/p>\n<\/div>\n\n\n\n

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Srde\u010dn\u011b v\u00e1s zveme na besedu a autogrami\u00e1du Michala Pastiera, <\/strong>autora \u017dlut\u00e9 knihy budov\u00e1n\u00ed zna\u010dky<\/a><\/em> \u2013 ikonick\u00e9 publikace nejen pro market\u00e9ry, ale i budouc\u00ed podnikatele nebo ty, kte\u0159\u00ed cht\u011bj\u00ed nakopnout vlastn\u00ed zna\u010dku! Akce prob\u011bhne v pond\u011bl\u00ed 13. \u0159\u00edjna od 17 hodin<\/strong> v kav\u00e1rn\u011b Pal\u00e1ce knih Luxor (V\u00e1clavsk\u00e9 n\u00e1m. 41, 1. patro) v Praze.<\/p>\n\n\n\n

Vstup je zdarma.<\/strong><\/p>\n\n\n\n

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\"\"<\/a><\/figure>\n<\/div>\n\n\n\n
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O knize:<\/h2>\n\n\n\n

Kone\u010dn\u011b kniha, kter\u00e1 spojuje brand building a efektivn\u00ed podnik\u00e1n\u00ed v jeden celek a pomoc\u00ed dvan\u00e1cti principech odpov\u00edd\u00e1 na z\u00e1sadn\u00ed ot\u00e1zku sou\u010dasnosti: \u201eJak zaujmout a prod\u00e1vat ve sv\u011bt\u011b chaosu a sekundov\u00e9 pozornosti?\u201c Kniha pro v\u0161echny, kte\u0159\u00ed p\u0159em\u00fd\u0161lej\u00ed o vybudov\u00e1n\u00ed nov\u00e9 zna\u010dky, transformov\u00e1n\u00ed existuj\u00edc\u00ed firmy, produktu nebo sebe sama. Krok za krokem a bez bullshitu.<\/p>\n\n\n\n

\u201eV\u011bt\u0161ina knih o zna\u010dk\u00e1ch byly knihy design\u00e9r\u016f pro design\u00e9ry. Akademik\u016f pro akademiky. Strat\u00e9g\u016f pro strat\u00e9gy. Kreativc\u016f pro kreativce. Proto jsem cht\u011bl napsat knihu pro budouc\u00ed podnikatele, rozj\u00ed\u017ed\u011b\u010de sv\u00fdch zna\u010dek a nemarket\u00e9ry. A to tak, aby v\u00e1s nezabila zbyte\u010dnou komplexnost\u00ed a akademi\u010dnost\u00ed, a\u0165 to, co \u010dtete, um\u00edte rychle pou\u017e\u00edt. Nen\u00ed v n\u00ed zbyte\u010dn\u011b v\u0161echno, ale je v n\u00ed v\u0161echno, co m\u016f\u017eete rychle aplikovat.\u201c<\/strong><\/em> \u2014 Michal Pastier<\/p>\n\n\n\n

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To si p\u0159e\u010dtu<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n\n
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Pal\u00e1c knih Luxor<\/h3>\n\t<\/div>\n\n\t\n\t\t\t\t\t\t
\n\t\t\t\t\n\nV\u00e1clavsk\u00e9 n\u00e1m\u011bst\u00ed 820\/41<\/span>\n\t\n\t\t
\n\t\tPraha 1<\/span>,<\/span>\n\n\n\t11000<\/span>\n\n\t\u010cesk\u00e1 republika<\/span>\n\n<\/span>\n\n\t\t\t\t\t\t\t\t\t+ Google Mapa<\/a>\t\t\t\t\t\t\t<\/address>\n\t\t\n\t\t\t\t\t296 110 372<\/span>
\n\t\t\n\t\t\t\n\t<\/div>\n\t\n\t<\/div>\n\n\n
\n\t\n\t\tUd\u00e1lost na Facebooku\t<\/a>\n<\/div>\n\n\n\t
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