{"id":117073,"date":"2023-08-14T21:36:38","date_gmt":"2023-08-14T19:36:38","guid":{"rendered":"https:\/\/www.luxor.cz\/blog\/produkt\/jak-psat-obchodni-dopisy\/"},"modified":"2023-08-14T21:36:38","modified_gmt":"2023-08-14T19:36:38","slug":"jak-psat-obchodni-dopisy","status":"publish","type":"product","link":"https:\/\/www.luxor.cz\/blog\/produkt\/jak-psat-obchodni-dopisy\/","title":{"rendered":"Jak ps\u00e1t obchodn\u00ed dopisy"},"content":{"rendered":"<p>Publikace Jak ps\u00e1t obchodn\u00ed dopisy je ur\u010dena:<br \/>\n&#8211; obchodn\u00edk\u016fm, kter\u00e9 krok za krokem nau\u010d\u00ed vytvo\u0159it obchodn\u00ed dopis s nab\u00eddkou, je\u017e jim p\u0159ivede z\u00e1kazn\u00edky a p\u0159inese p\u0159\u00edjmy<br \/>\n&#8211; marketing mana\u017eer\u016fm a pracovn\u00edk\u016fm marketingu, jim\u017e p\u0159edlo\u017e\u00ed \u0159adu re\u00e1ln\u00fdch zku\u0161enost\u00ed, jak trh reagoval na r\u016fzn\u00e9 obchodn\u00ed i reklamn\u00ed dopisn\u00ed nab\u00eddky<br \/>\n&#8211; reklamn\u00edm a direct mailov\u00fdm agentur\u00e1m, kter\u00fdm poskytne \u0159adu praktick\u00fdch rad, tip\u016f a p\u0159\u00edklad\u016f, jak sestavit nejvhodn\u011bj\u0161\u00ed poselstv\u00ed a pou\u017e\u00edt je v r\u00e1mci dopisn\u00ed nab\u00eddky tak, aby navnadilo a p\u0159esv\u011bd\u010dilo.<br \/>\nDozv\u00edte se <\/p>\n<p>jak nahl\u00ed\u017e\u00ed pr\u016fm\u011brn\u00fd z\u00e1kazn\u00edk na dopis s obchodn\u00ed nab\u00eddkou<br \/>\njak to ud\u011blat, abyste se odli\u0161ili od konkurence a z\u00edskali z\u00e1kazn\u00edkovu pozornost<br \/>\npro\u010d a kter\u00e9 \u00favody dopis\u016f dok\u00e1\u017e\u00ed zaujmou, kter\u00e9 naopak propadnou<br \/>\njak nejv\u00fdsti\u017en\u011bji a z\u00e1rove\u0148 stru\u010dn\u011b popsat, co prod\u00e1v\u00e1te<br \/>\nco rozum\u00edme j\u00e1drem dopisu a pro\u010d je tolik d\u016fle\u017eit\u00e9<br \/>\nco je to z\u00e1v\u011br dopisu, co by m\u011bl obsahovat, aby z\u00e1kazn\u00edk pochopil, jak\u00e9 kroky d\u00e1le n\u00e1sleduj\u00ed<br \/>\npro\u010d m\u00e1te ps\u00e1t n\u011bkomu, nikoli v\u0161em<br \/>\nkdy zvolit jakou styl jazyka<br \/>\njak m\u00e1 dopis vypadat po form\u00e1ln\u00ed str\u00e1nce, jak\u00fd typ p\u00edsma pou\u017e\u00edt, jak\u00e9 nadpisy ad.<br \/>\ntipy, jak m\u00e1 vypadat ob\u00e1lka, kter\u00e1 zaujme.<br \/>\nA hlavn\u011b, publikace v\u00e1m nab\u00eddne des\u00edtky skute\u010dn\u00fdch obchodn\u00edch dopis\u016f s nab\u00eddkami, je\u017e vyd\u011blaly mili\u00f3ny &#8211; dok\u00e1zaly \u010dten\u00e1\u0159e zaujmout a p\u0159esv\u011bd\u010dit, aby si v\u00fdrobek nebo slu\u017ebu n\u00e1sledn\u011b objednal.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Publikace Jak ps\u00e1t obchodn\u00ed dopisy je ur\u010dena: &#8211; obchodn\u00edk\u016fm, kter\u00e9 krok za krokem nau\u010d\u00ed vytvo\u0159it obchodn\u00ed dopis s nab\u00eddkou, je\u017e jim p\u0159ivede z\u00e1kazn\u00edky a p\u0159inese p\u0159\u00edjmy &#8211; marketing mana\u017eer\u016fm a [&hellip;]<\/p>\n","protected":false},"featured_media":0,"comment_status":"closed","ping_status":"open","template":"","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_EventAllDay":false,"_EventTimezone":"","_EventStartDate":"","_EventEndDate":"","_EventStartDateUTC":"","_EventEndDateUTC":"","_EventShowMap":false,"_EventShowMapLink":false,"_EventURL":"","_EventCost":"","_EventCostDescription":"","_EventCurrencySymbol":"","_EventCurrencyCode":"","_EventCurrencyPosition":"","_EventDateTimeSeparator":"","_EventTimeRangeSeparator":"","_EventOrganizerID":[],"_EventVenueID":[],"_OrganizerEmail":"","_OrganizerPhone":"","_OrganizerWebsite":"","_VenueAddress":"","_VenueCity":"","_VenueCountry":"","_VenueProvince":"","_VenueState":"","_VenueZip":"","_VenuePhone":"","_VenueURL":"","_VenueStateProvince":"","_VenueLat":"","_VenueLng":"","_VenueShowMap":false,"_VenueShowMapLink":false,"twitterCardType":"","cardImageID":0,"cardImage":"","cardTitle":"","cardDesc":"","cardImageAlt":"","cardPlayer":"","cardPlayerWidth":0,"cardPlayerHeight":0,"cardPlayerStream":"","cardPlayerCodec":""},"product_cat":[],"product_tag":[],"class_list":["post-117073","product","type-product","status-publish","hentry"],"acf":{"description":"Publikace Jak ps\u00e1t obchodn\u00ed dopisy je ur\u010dena: \n- obchodn\u00edk\u016fm, kter\u00e9 krok za krokem nau\u010d\u00ed vytvo\u0159it obchodn\u00ed dopis s nab\u00eddkou, je\u017e jim p\u0159ivede z\u00e1kazn\u00edky a p\u0159inese p\u0159\u00edjmy \n- marketing mana\u017eer\u016fm a pracovn\u00edk\u016fm marketingu, jim\u017e p\u0159edlo\u017e\u00ed \u0159adu re\u00e1ln\u00fdch zku\u0161enost\u00ed, jak trh reagoval na r\u016fzn\u00e9 obchodn\u00ed i reklamn\u00ed dopisn\u00ed nab\u00eddky \n- reklamn\u00edm a direct mailov\u00fdm agentur\u00e1m, kter\u00fdm poskytne \u0159adu praktick\u00fdch rad, tip\u016f a p\u0159\u00edklad\u016f, jak sestavit nejvhodn\u011bj\u0161\u00ed poselstv\u00ed a pou\u017e\u00edt je v r\u00e1mci dopisn\u00ed nab\u00eddky tak, aby navnadilo a p\u0159esv\u011bd\u010dilo. \nDozv\u00edte se \n\njak nahl\u00ed\u017e\u00ed pr\u016fm\u011brn\u00fd z\u00e1kazn\u00edk na dopis s obchodn\u00ed nab\u00eddkou \njak to ud\u011blat, abyste se odli\u0161ili od konkurence a z\u00edskali z\u00e1kazn\u00edkovu pozornost \npro\u010d a kter\u00e9 \u00favody dopis\u016f dok\u00e1\u017e\u00ed zaujmou, kter\u00e9 naopak propadnou \njak nejv\u00fdsti\u017en\u011bji a z\u00e1rove\u0148 stru\u010dn\u011b popsat, co prod\u00e1v\u00e1te \nco rozum\u00edme j\u00e1drem dopisu a pro\u010d je tolik d\u016fle\u017eit\u00e9 \nco je to z\u00e1v\u011br dopisu, co by m\u011bl obsahovat, aby z\u00e1kazn\u00edk pochopil, jak\u00e9 kroky d\u00e1le n\u00e1sleduj\u00ed \npro\u010d m\u00e1te ps\u00e1t n\u011bkomu, nikoli v\u0161em \nkdy zvolit jakou styl jazyka \njak m\u00e1 dopis vypadat po form\u00e1ln\u00ed str\u00e1nce, jak\u00fd typ p\u00edsma pou\u017e\u00edt, jak\u00e9 nadpisy ad. \ntipy, jak m\u00e1 vypadat ob\u00e1lka, kter\u00e1 zaujme. \nA hlavn\u011b, publikace v\u00e1m nab\u00eddne des\u00edtky skute\u010dn\u00fdch obchodn\u00edch dopis\u016f s nab\u00eddkami, je\u017e vyd\u011blaly mili\u00f3ny - dok\u00e1zaly \u010dten\u00e1\u0159e zaujmout a p\u0159esv\u011bd\u010dit, aby si v\u00fdrobek nebo slu\u017ebu n\u00e1sledn\u011b objednal.","item_id":"LX1762296","productname":"Jak ps\u00e1t obchodn\u00ed dopisy","product":"Jak ps\u00e1t obchodn\u00ed dopisy","url":"https:\/\/www.luxor.cz\/v\/1762296\/jak-psat-obchodni-dopisy","imgurl":"https:\/\/img.luxor.cz\/orig\/produkty\/9788025103739.jpg","price_vat":"278.00","margin":"","vat":"","paramname1":"","paramval1":"","paramname2":"","paramval2":"","paramname3":"","paramval3":"","paramname4":"","paramval4":"","paramname5":"","paramval5":"","paramname6":"","paramval6":"","paramname7":"","paramval7":"","paramname8":"","paramval8":"","paramname9":"","paramval9":"","paramname10":"","paramval10":"","ean":"9788025103739","manufacturer":"Cpress","categorytext":""},"_links":{"self":[{"href":"https:\/\/www.luxor.cz\/blog\/wp-json\/wp\/v2\/product\/117073","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.luxor.cz\/blog\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/www.luxor.cz\/blog\/wp-json\/wp\/v2\/types\/product"}],"replies":[{"embeddable":true,"href":"https:\/\/www.luxor.cz\/blog\/wp-json\/wp\/v2\/comments?post=117073"}],"wp:attachment":[{"href":"https:\/\/www.luxor.cz\/blog\/wp-json\/wp\/v2\/media?parent=117073"}],"wp:term":[{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/www.luxor.cz\/blog\/wp-json\/wp\/v2\/product_cat?post=117073"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/www.luxor.cz\/blog\/wp-json\/wp\/v2\/product_tag?post=117073"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}