Toto kanonick\u00e9 d\u00edlo vzniklo ji\u017e p\u0159ed 30 lety a od t\u00e9 doby se sv\u011bt reklamy<\/b> zm\u011bnil. Miles Young jej proto aktualizuje, aby bylo u\u017eite\u010dn\u00e9 i dnes. Nejen digit\u00e1ln\u00ed revoluce, ale i rostouc\u00ed ekonomiky \u010c\u00edny, Koreje a Japonska, stejn\u011b jako volba zna\u010dky<\/b> a vytv\u00e1\u0159en\u00ed kvalitn\u00edho obsahu<\/b> \u2013 to v\u0161e m\u00e1 v dne\u0161n\u00ed dob\u011b vliv na c\u00edlov\u00e9 p\u0159\u00edjemce. Kniha obsahuje uk\u00e1zky kampan\u00ed pro velk\u00e9 zna\u010dky, jako jsou Coca-Cola, Louis Vuitton, IMB, a k tomu \u0159adu „anekdot“ a zku\u0161enost\u00ed z praxe. Odhaluje tak tajemstv\u00ed \u00fasp\u011b\u0161n\u00e9 reklamy<\/b> 21. stolet\u00ed.<\/p>\n<\/p>\n<\/p>\n<\/p>\n<\/p>\n<\/p>\n
<\/p>\n","protected":false},"excerpt":{"rendered":"
David Ogilvy je jedn\u00edm z nejzn\u00e1m\u011bj\u0161\u00edch a nejrespektovan\u011bj\u0161\u00edch businessman\u016f z oblasti marketingu. Bestseller Ogilvy o reklam\u011b p\u0159inesl cenn\u00e9 rady jak nov\u00e1\u010dk\u016fm, tak veter\u00e1n\u016fm reklamn\u00edho pr\u016fmyslu a pomohl jim k jejich obchodn\u00edm \u00fasp\u011bch\u016fm.<\/p>\n","protected":false},"author":2,"featured_media":4316,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_EventAllDay":false,"_EventTimezone":"","_EventStartDate":"","_EventEndDate":"","_EventStartDateUTC":"","_EventEndDateUTC":"","_EventShowMap":false,"_EventShowMapLink":false,"_EventURL":"","_EventCost":"","_EventCostDescription":"","_EventCurrencySymbol":"","_EventCurrencyCode":"","_EventCurrencyPosition":"","_EventDateTimeSeparator":"","_EventTimeRangeSeparator":"","_EventOrganizerID":[],"_EventVenueID":[],"_OrganizerEmail":"","_OrganizerPhone":"","_OrganizerWebsite":"","_VenueAddress":"","_VenueCity":"","_VenueCountry":"","_VenueProvince":"","_VenueState":"","_VenueZip":"","_VenuePhone":"","_VenueURL":"","_VenueStateProvince":"","_VenueLat":"","_VenueLng":"","_VenueShowMap":false,"_VenueShowMapLink":false,"twitterCardType":"","cardImageID":0,"cardImage":"","cardTitle":"","cardDesc":"","cardImageAlt":"","cardPlayer":"","cardPlayerWidth":0,"cardPlayerHeight":0,"cardPlayerStream":"","cardPlayerCodec":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-4315","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nezarazene"],"acf":{"related_products":null},"_links":{"self":[{"href":"https:\/\/www.luxor.cz\/blog\/wp-json\/wp\/v2\/posts\/4315","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.luxor.cz\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.luxor.cz\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.luxor.cz\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.luxor.cz\/blog\/wp-json\/wp\/v2\/comments?post=4315"}],"version-history":[{"count":0,"href":"https:\/\/www.luxor.cz\/blog\/wp-json\/wp\/v2\/posts\/4315\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.luxor.cz\/blog\/wp-json\/wp\/v2\/media\/4316"}],"wp:attachment":[{"href":"https:\/\/www.luxor.cz\/blog\/wp-json\/wp\/v2\/media?parent=4315"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.luxor.cz\/blog\/wp-json\/wp\/v2\/categories?post=4315"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.luxor.cz\/blog\/wp-json\/wp\/v2\/tags?post=4315"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}