{"id":332688,"date":"2026-05-05T11:55:16","date_gmt":"2026-05-05T09:55:16","guid":{"rendered":"https:\/\/www.luxor.cz\/blog\/?p=332688"},"modified":"2026-05-05T11:55:17","modified_gmt":"2026-05-05T09:55:17","slug":"cti-za-narodak","status":"publish","type":"post","link":"https:\/\/www.luxor.cz\/blog\/magazin-luxor\/cti-za-narodak\/","title":{"rendered":"\u010cti za n\u00e1ro\u010f\u00e1k! Ond\u0159ej Beni\u0161 p\u0159edstavuje origin\u00e1ln\u00ed \u010dten\u00e1\u0159skou kampa\u0148"},"content":{"rendered":"\n

Nasm\u011brovat d\u011bti a\u00a0mlad\u00e9 \u010dten\u00e1\u0159e tomu, aby na\u0161li a\u00a0ide\u00e1ln\u011b nikdy neztratili cestu ke knih\u00e1m, to je hlavn\u00edm c\u00edlem kampan\u011b \u010cti za n\u00e1ro\u010f\u00e1k!. Jej\u00ed mana\u017eer Ond\u0159ej Beni\u0161 do projektu pln\u00e9ho pohybu p\u0159in\u00e1\u0161\u00ed zku\u0161enosti z\u00a0veden\u00ed marketingu v\u00a0nakladatelstv\u00ed Euromedia. V\u00a0rozhovoru pro Magaz\u00edn Luxor prozradil i\u00a0to, jak se mu da\u0159\u00ed propojovat profesion\u00e1ln\u00ed budov\u00e1n\u00ed zna\u010dek s\u00a0osobn\u00ed v\u00e1\u0161n\u00ed pro klasiky, jak\u00fdmi jsou Franz Kafka nebo Hermann Hesse.<\/strong><\/p>\n\n\n\n

<\/p>\n\n\n\n

P\u0159edstavte n\u00e1m nov\u00fd projekt \u010cti za n\u00e1ro\u010f\u00e1k. Jak\u00e9 je jeho hlavn\u00ed posl\u00e1n\u00ed?<\/h3>\n\n\n\n

<\/p>\n\n\n\n

\u010cti za n\u00e1ro\u010f\u00e1k!<\/a> je celospole\u010densk\u00e1 osv\u011btov\u00e1 kampa\u0148 na podporu \u010dten\u00e1\u0159stv\u00ed. Jej\u00edm c\u00edlem je uk\u00e1zat, \u017ee \u010dten\u00ed je modern\u00ed aktivita, kter\u00e1 pat\u0159\u00ed do ka\u017edodenn\u00edho \u017eivota vedle sportu, jin\u00fdch kulturn\u00edch z\u00e1jm\u016f, sledov\u00e1n\u00ed film\u016f, ale i\u00a0u\u017e\u00edv\u00e1n\u00ed nejnov\u011bj\u0161\u00edch technologi\u00ed \u010di soci\u00e1ln\u00edch s\u00edt\u00ed. Sou\u010dasn\u011b se ale jedn\u00e1 o\u00a0\u010dinnost s\u00a0v\u011bdecky prokazateln\u00fdmi p\u0159\u00ednosy pro jednotlivce i\u00a0celou spole\u010dnost. Sportovn\u00ed v\u00fdzvu vyu\u017e\u00edv\u00e1me proto, proto\u017ee mezi sportem a\u00a0\u010dten\u00edm je z\u00e1sadn\u00ed paralela v\u00a0motivaci. Sportujeme pro radost z\u00a0pohybu a\u00a0abychom ud\u011blali n\u011bco pozitivn\u00edho pro sv\u00e9 t\u011blo.<\/p>\n\n\n\n

<\/p>\n\n\n\n

\n

\u010cteme pro radost a\u00a0abychom d\u011blali n\u011bco pozitivn\u00edho pro svou mysl a\u00a0du\u0161i.<\/p>\n<\/blockquote>\n\n\n\n

<\/p>\n\n\n\n

M\u00e1me ambici dostat do projektu co nejv\u00edce partner\u016f z\u00a0oboru i\u00a0mimo n\u011bj a\u00a0vytvo\u0159it infrastrukturu, kter\u00e1 bude m\u00edt re\u00e1ln\u00fd dopad, tedy p\u0159ivede v\u00edce aktu\u00e1ln\u00edch \u201ene\u010dten\u00e1\u0159\u016f\u201c ke \u010dten\u00ed. A\u00a0t\u00edm pozitivn\u011b ovlivn\u00ed budoucnost cel\u00e9 na\u0161\u00ed spole\u010dnosti.<\/p>\n\n\n\n

<\/p>\n\n\n\n

Jak\u00e9 jsou podle v\u00e1s kl\u00ed\u010dov\u00e9 benefity \u010dten\u00ed v dne\u0161n\u00ed dob\u011b?<\/h3>\n\n\n\n

<\/p>\n\n\n\n

\u010cten\u00ed m\u00e1 prokazateln\u011b pozitivn\u00ed vliv na kognitivn\u00ed schopnosti, studijn\u00ed a profesn\u00ed \u00fasp\u011bchy, emo\u010dn\u00ed a soci\u00e1ln\u00ed inteligenci a du\u0161evn\u00ed zdrav\u00ed. A pak je tu p\u0159\u00ednos, kter\u00fd stoj\u00ed nad \u00farovn\u00ed jednotlivce a zahrnuje celou spole\u010dnost.<\/p>\n\n\n\n

\u010cten\u00ed nonfikce n\u00e1m umo\u017e\u0148uje \u010derpat informace a pozn\u00e1vat, zji\u0161\u0165ovat, jak je sv\u011bt pestr\u00fd a nezm\u011brn\u00fd, zji\u0161\u0165ovat, jak jsou hranice na\u0161eho individu\u00e1ln\u00edho z\u00e1b\u011bru \u00fazk\u00e9, \u010dten\u00ed beletrie n\u00e1m umo\u017e\u0148uje vci\u0165ovat se do druh\u00fdch, ch\u00e1pat lidsk\u00e9 emoce a motivace. Stimuluje imaginaci a rozv\u00edj\u00ed mo\u017enosti, kter\u00e9 bychom v r\u00e1mci sv\u00e9ho \u017eivota nemohli zakusit. Pom\u00e1h\u00e1 n\u00e1m zji\u0161\u0165ovat, jakou \u0161k\u00e1lu citu v sob\u011b m\u00e1me, v \u010dem jsme v\u0161ichni stejn\u00ed a v \u010dem odli\u0161n\u00ed. A poskytuje n\u00e1m rejst\u0159\u00edk v\u00fdraz\u016f, pomoc\u00ed kter\u00e9ho dok\u00e1\u017eeme sv\u00e9 pocity vyj\u00e1d\u0159it. Schopnost naslouchat a schopnost argumentovat je v dob\u011b \u201epost-faktick\u00e9\u201c naprosto kl\u00ed\u010dov\u00e1.<\/p>\n\n\n\n

\n
\n
\n

V sam\u00e9m z\u00e1kladu demokratick\u00e9ho my\u0161len\u00ed stoj\u00ed kultura \u010dten\u00ed a dialektika vnit\u0159n\u00edho a vn\u011bj\u0161\u00edho hlasu. Kniha je m\u00e9dium, kter\u00e9 propojuje autora a \u010dten\u00e1\u0159e, ale tak\u00e9 vytv\u00e1\u0159\u00ed unik\u00e1tn\u00ed prostor, v n\u011bm\u017e se mohou setkat lid\u00e9 nap\u0159\u00ed\u010d \u010dasem i prostorem. Zachov\u00e1v\u00e1 kulturn\u00ed d\u011bdictv\u00ed.<\/p>\n<\/blockquote>\n<\/div>\n\n\n\n

\n
\"\"
Ond\u0159ej Beni\u0161<\/em><\/figcaption><\/figure><\/div><\/div>\n<\/div>\n\n\n\n

<\/p>\n\n\n\n

Jak \u010dten\u00ed ovliv\u0148uje n\u00e1\u0161 mozek a du\u0161evn\u00ed zdrav\u00ed v \u00e9\u0159e permanentn\u00edho digit\u00e1ln\u00edho zahlcen\u00ed?<\/h3>\n\n\n\n

<\/p>\n\n\n\n

Nejsem neurolog, mohu tedy pouze uv\u00e1d\u011bt argumenty, kter\u00e9 jsou nasnad\u011b, a\u00a0odvol\u00e1vat se na studie, z\u00a0nich\u017e jsme p\u0159i p\u0159\u00edprav\u011b kampan\u011b vych\u00e1zeli. Jedna z\u00a0nich tvrd\u00ed, \u017ee \u201elid\u00e9, kte\u0159\u00ed \u010detli pravideln\u011b knihy, \u017eili v\u00a0pr\u016fm\u011bru o\u00a023 m\u011bs\u00edc\u016f d\u00e9le ne\u017e ti, kte\u0159\u00ed ne\u010detli v\u016fbec\u201c. <\/em>To je podle m\u011b v\u00a0dob\u011b, kdy po soci\u00e1ln\u00edch s\u00edt\u00edch l\u00edtaj\u00ed modern\u00ed sl\u016fvka \u201elongevity\u201c, \u201eanti-ageing\u201c nebo \u201ebiohacking\u201c, ohromuj\u00edc\u00ed informace. Hlubok\u00e9 a\u00a0pravideln\u00e9 \u010dten\u00ed p\u0159edch\u00e1z\u00ed kognitivn\u00edmu \u00fapadku (a\u00a0nebav\u00edme se jen o\u00a0form\u00e1ln\u00edm vzd\u011bl\u00e1n\u00ed), zklid\u0148uje, pom\u00e1h\u00e1 soust\u0159ed\u011bn\u00ed, odbour\u00e1v\u00e1 stres, sni\u017euje riziko depres\u00ed a\u00a0celkov\u011b prosp\u00edv\u00e1 du\u0161evn\u00edmu zdrav\u00ed. Zkuste se n\u011bkdy t\u0159eba v\u00a0tramvaji zam\u011b\u0159it na to, jak rozd\u00edln\u00e1 energie vych\u00e1z\u00ed z\u00a0\u010dlov\u011bka, kter\u00fd si \u010dte pozorn\u011b knihu, a\u00a0z\u00a0jin\u00e9ho, kter\u00fd mast\u00ed kosmickou st\u0159\u00edle\u010dku nebo sj\u00ed\u017ed\u00ed instagram, p\u0159i\u010dem\u017e mu palec neuroticky rejd\u00ed po displeji chytr\u00e9ho telefonu. Pozornost t\u011bk\u00e1 a\u00a0mysl p\u0159eskakuje z\u00a0jednoho impulzu na druh\u00fd.<\/p>\n\n\n\n

Brain We Are by \u0159ekli: \u201eSv\u011bt levn\u00e9ho dopaminu<\/a>.\u201c Samoz\u0159ejm\u011b \u017ee tohle u\u017e je subjektivn\u00ed dojem, ale kontrast t\u011bch dvou obraz\u016f je kontrastem \u017eivotn\u00edch p\u0159\u00edstup\u016f.<\/p>\n\n\n\n

<\/p>\n\n\n\n

Co mohou lid\u00e9 o\u010dek\u00e1vat od kampan\u011b, kter\u00e1 startovala v dubnu? Jak\u00e9 budou jej\u00ed hlavn\u00ed aktivity \u010di miln\u00edky?<\/h3>\n\n\n\n

<\/p>\n\n\n\n

Z\u00a0na\u0161ich v\u00fdzkum\u016f vypl\u00fdv\u00e1, \u017ee v\u00a0z\u00e1sad\u011b v\u0161ichni respondenti na proklamativn\u00ed \u00farovni vn\u00edmaj\u00ed \u010dten\u00ed jako pozitivn\u00ed hodnotu. V\u0161ichni uv\u00e1d\u011bj\u00ed, \u017ee by cht\u011bli \u010d\u00edst v\u00edc, ale\u2026 To \u201eale\u201c je tady naprosto z\u00e1sadn\u00ed. Jak\u00e9 bari\u00e9ry lidem ve \u010dten\u00ed p\u0159ek\u00e1\u017eej\u00ed? Nedostatek \u010dasu? Pocit, \u017ee se jedn\u00e1 o\u00a0p\u0159\u00edli\u0161 n\u00e1ro\u010dnou aktivitu? \u017de je \u010dten\u00ed spojeno se \u0161kolou a\u00a0seznamy povinn\u00e9 \u010detby? \u017de je tu obecn\u011b spole\u010densk\u00fd tlak, kter\u00fd \u010dten\u00ed spojuje s\u00a0\u00fasp\u011bchem a\u00a0\u201espr\u00e1v\u0148\u00e1ctv\u00edm\u201c? \u017de se na n\u011bkter\u00e9 form\u00e1ty a\u00a0\u017e\u00e1nry ofici\u00e1ln\u011b d\u00edv\u00e1me skrz prsty? Kdy\u017e maj\u00ed respondenti konkr\u00e9tn\u011b vybrat benefit \u010dten\u00ed, ze 70 % zvol\u00ed \u201erozvoj slovn\u00ed z\u00e1soby\u201c. Proto bude cel\u00e1 komunikace vyu\u017e\u00edvat sportovn\u00ed metaforu, nads\u00e1zku a\u00a0humor. Budeme promovat \u010dten\u00ed pro radost. <\/p>\n\n\n\n

\n
\n
\"\"
Jakub Koh\u00e1k jako tren\u00e9r Knih\u00e1k<\/em><\/figcaption><\/figure><\/div><\/div>\n\n\n\n
\n

Zvolili jsme si tren\u00e9ra reprezentace \u010dten\u00e1\u0159\u016f Jakuba Knih\u00e1ka. A\u00a0ten n\u00e1m pom\u016f\u017ee z\u00edskat titul mistr\u016f ve fiktivn\u00edm evropsk\u00e9m \u0161ampion\u00e1tu. Tuhle linku uvid\u00edte ve video spotu na televizi Nova. A\u00a0ur\u010dit\u011b na v\u00e1s vysko\u010d\u00ed i\u00a0na youtube. Startujeme 23.\u00a0dubna na Sv\u011btov\u00fd den knihy a\u00a0autorsk\u00fdch pr\u00e1v. Uvid\u00edte n\u00e1s na Sv\u011bt\u011b knihy, na Luxor stage na Colours of Ostrava. A\u00a0kampa\u0148 ve vln\u00e1ch pob\u011b\u017e\u00ed do konce roku.<\/p>\n<\/div>\n<\/div>\n\n\n\n

<\/p>\n\n\n\n

Jakou roli v kampani hraj\u00ed ambasado\u0159i a na jak\u00e9 osobnosti se m\u016f\u017eeme t\u011b\u0161it?<\/h3>\n\n\n\n

<\/p>\n\n\n\n

Naprosto st\u011b\u017eejn\u00ed. Nebudeme nikoho pou\u010dovat nebo mentorovat. Naopak chceme uk\u00e1zat konkr\u00e9tn\u00ed p\u0159\u00edklady, kter\u00e9 by lidem mohly p\u0159irozen\u011b otev\u0159\u00edt cestu ke \u010dten\u00ed. Co osobnost, to specifick\u00fd p\u0159\u00edstup. N\u011bkdo je odborn\u00edk. N\u011bkdo populariz\u00e1tor. N\u011bkdo jen sd\u00edl\u00ed svou jedine\u010dnou zku\u0161enost.<\/p>\n\n\n\n

Ka\u017ed\u00fd \u010dte r\u00e1d n\u011bco jin\u00e9ho, n\u011bkde jinde a\u00a0za jin\u00fdch okolnost\u00ed. Martin Jan Str\u00e1nsk\u00fd je neurolog a\u00a0expert na negativn\u00ed dopady technologie na lidsk\u00fd mozek. Ane\u017eka Kuzmi\u010dov\u00e1 je v\u011bdkyn\u011b, kter\u00e1 se zab\u00fdv\u00e1 \u010dten\u00e1\u0159stv\u00edm u\u00a0d\u011bt\u00ed i\u00a0dosp\u011bl\u00fdch. Podporuj\u00ed n\u00e1s auto\u0159i jako Alena Morn\u0161tajnov\u00e1<\/a> nebo Martin Moravec<\/a>. D\u00e1le sportovci jako Tom\u00e1\u0161 Plekanec, kter\u00fd r\u00e1d poslouch\u00e1 audioknihy. Zm\u00ednil bych kreativn\u00ed tv\u016frkyni a\u00a0zakladatelku kni\u017en\u00edho klubu #nacteno Michelle Losekoot. Rozhodn\u011b nesm\u00edme zapomenout na Jakuba Koh\u00e1ka alias Knih\u00e1ka, kter\u00fd je hlavn\u00ed tv\u00e1\u0159\u00ed kampan\u011b. Mnoho lid\u00ed ho vn\u00edm\u00e1 jako srandistu a\u00a0trochu \u010dut\u00e1listu, ale Jakub je tak\u00e9 velk\u00fd \u010dten\u00e1\u0159 a\u00a0sb\u011bratel knih. Jo, nesu\u010f knihu podle obalu!<\/p>\n\n\n\n

<\/p>\n\n\n\n

Kdyby m\u011bl ka\u017ed\u00fd \u201ene\u010dten\u00e1\u0159\u201c ud\u011blat jedin\u00fd krok sm\u011brem zp\u011bt ke \u010dten\u00ed, co by to podle v\u00e1s m\u011blo b\u00fdt?<\/h3>\n\n\n\n

<\/p>\n\n\n\n

Nez\u00e1le\u017e\u00ed na kvantit\u011b, na form\u011b, n\u011bjak\u00e9m \u0161koln\u00edm seznamu, m\u00edstu \u010di zvyku. Sta\u010d\u00ed jedna str\u00e1nka denn\u011b. Sta\u010d\u00ed za\u010d\u00edt. Ale to nejz\u00e1sadn\u011bj\u0161\u00ed podle m\u011b je \u2013 s \u010d\u00edm. Nikoliv za\u010d\u00edt se \u010dten\u00edm, ale se \u010dten\u00edm pro radost!<\/p>\n\n\n\n

<\/p>\n\n\n\n

\n