{"id":331578,"date":"2024-09-23T00:00:00","date_gmt":"2024-09-22T22:00:00","guid":{"rendered":"https:\/\/www.luxor.cz\/blog\/nezarazene\/monika-hulikova-pokud-se-pribeh-s-maminkami-ci-tatinky-potka-muze-prijit-nejaky-aha-moment\/"},"modified":"2024-09-23T00:00:00","modified_gmt":"2024-09-22T22:00:00","slug":"monika-hulikova-pokud-se-pribeh-s-maminkami-ci-tatinky-potka-muze-prijit-nejaky-aha-moment","status":"publish","type":"post","link":"https:\/\/www.luxor.cz\/blog\/rozhovor\/monika-hulikova-pokud-se-pribeh-s-maminkami-ci-tatinky-potka-muze-prijit-nejaky-aha-moment\/","title":{"rendered":"Monika Hul\u00edkov\u00e1: \u201ePokud se p\u0159\u00edb\u011bh s maminkami \u010di tat\u00ednky potk\u00e1, m\u016f\u017ee p\u0159ij\u00edt n\u011bjak\u00fd \u201aaha moment\u2018.\u201c"},"content":{"rendered":"<p><strong>D\u011btsk&aacute; kniha <a title=\"Pod stolem\" href=\"https:\/\/www.knihcentrum.cz\/pod-stolem\" target=\"_blank\" rel=\"noopener noreferrer\">Pod stolem<\/a> aneb Neoby\u010dejn&aacute; cesta mal&eacute;ho drobka otev&iacute;r&aacute; t&eacute;ma pl&yacute;tv&aacute;n&iacute; j&iacute;dlem a po\u0159izov&aacute;n&iacute; si nov&yacute;ch (\u010dasto nepot\u0159ebn&yacute;ch) v\u011bc&iacute;. Kdy v&aacute;s napadlo vytvo\u0159it z&nbsp;t&eacute;to problematiky p\u0159&iacute;b\u011bh pro d\u011bti?<br \/><\/strong><span style=\"font-size: 12pt;\">N&aacute;pad se zrodil o V&aacute;noc&iacute;ch roku 2018. &Uacute;pln\u011b nejd\u0159&iacute;v vznikl hlavn&iacute; hrdina &ndash; drobe\u010dek ze z&aacute;zvorov&eacute; su&scaron;enky Z&aacute;zvorek. P\u0159em&yacute;&scaron;lela jsem, jak&yacute; by mohl b&yacute;t jeho p\u0159&iacute;b\u011bh, odkud a kam by mohl j&iacute;t a jak&eacute;ho hlub&scaron;&iacute;ho t&eacute;matu bych se s&nbsp;takov&yacute;m hrdinou mohla dotknout. A proto\u017ee drobek je koneckonc\u016f jen mal&yacute; kous&iacute;\u010dek j&iacute;dla, p\u0159i&scaron;lo mi p\u0159irozen&eacute; propojit jeho p\u0159&iacute;b\u011bh pr&aacute;v\u011b s&nbsp;ot&aacute;zkou pl&yacute;tv&aacute;n&iacute; j&iacute;dlem a konzumem. Z&nbsp;vlastn&iacute; zku&scaron;enosti v&iacute;m, jak siln\u011b d&iacute;t\u011b tou\u017e&iacute; napodobovat rodi\u010de, a \u0159&iacute;kala jsem si, \u017ee by bylo skv\u011bl&eacute;, kdyby spole\u010dn\u011b po p\u0159e\u010dten&iacute; t&eacute;hle kn&iacute;\u017eky nastavili doma v\u016f\u010di zach&aacute;zen&iacute; s&nbsp;potravinami a obecn\u011b vztahu k&nbsp;v\u011bcem n\u011bjak&aacute; odpov&iacute;daj&iacute;c&iacute; pravidla.<br \/><\/span><span style=\"font-size: 12pt;\">&nbsp;<\/span><\/p>\n<p><span style=\"font-size: 12pt;\"><strong>Hlavn&iacute;mi hrdiny jsou drobek Z&aacute;zvorek a hol\u010di\u010dka Violka. Pov\u011bzte n&aacute;m n\u011bco o nich.<br \/><\/strong><\/span><span style=\"font-size: 12pt;\">Z&aacute;zvorek je, jak u\u017e bylo zm&iacute;n\u011bno, drobe\u010dek ze z&aacute;zvorov&eacute; su&scaron;enky, upe\u010den&yacute; p\u0159ed V&aacute;noci, kter&yacute; se ocit&aacute; pod kuchy\u0148sk&yacute;m stolem v dom\u011b&nbsp;jedn&eacute; oby\u010dejn&eacute; rodiny ve spole\u010dnosti n\u011bkolika dal&scaron;&iacute;ch drobe\u010dk\u016f a jejich p\u0159&aacute;tel. Je mali\u010dk&yacute; a ustra&scaron;en&yacute;, ale nakonec je to pr&aacute;v\u011b on, kdo najde odvahu vydat se na nebezpe\u010dnou cestu, k&nbsp;n&iacute;\u017e se nikdo jin&yacute; odhodlat nedok&aacute;\u017ee. Hrdinou resp. hrdinkou druh&eacute; linky je pak hol\u010di\u010dka Violka, kter&aacute; \u017eije v dom\u011b s rodi\u010di a pod st\u016fl si chod&iacute; hr&aacute;t, m&aacute; tam sv\u016fj dome\u010dek. Je to pr&aacute;v\u011b Violka, kter&aacute; drobe\u010dka o\u017eiv&iacute;, jejich sv\u011bty jsou propojen&eacute; a navz&aacute;jem se ovliv\u0148uj&iacute;.<\/p>\n<p><\/span><\/p>\n<p><span style=\"font-size: 12pt;\"><strong>Co je podle v&aacute;s hlavn&iacute;m d\u016fvodem sou\u010dasn&eacute; &bdquo;posedlosti&ldquo; nakupov&aacute;n&iacute;m nepot\u0159ebn&eacute;ho?<br \/><\/strong><\/span><span style=\"font-size: 12pt;\">Podle m&eacute;ho n&aacute;zoru na tom m&aacute; velk&yacute; pod&iacute;l reklama. V\u017edy\u0165 psychologie reklamy funguje na vysok&eacute; &uacute;rovni a ovliv\u0148uje lidi tak, aby se stali z&aacute;kazn&iacute;ky, vyvol&aacute;v&aacute; u nich \u017e&aacute;douc&iacute; n&aacute;kupn&iacute; chov&aacute;n&iacute;. Ch&aacute;pu, \u017ee je n\u011bkdy t\u011b\u017ek&eacute; odolat a naj&iacute;t v&nbsp;nakupov&aacute;n&iacute; tu zdravou m&iacute;ru. Z&aacute;rove\u0148 svou roli hraje \u010dasto na&scaron;e vlastn&iacute; ego a pot\u0159eba porovn&aacute;vat se s&nbsp;druh&yacute;mi. Nechceme si p\u0159ed ostatn&iacute;mi p\u0159ipadat jako ti &bdquo;hor&scaron;&iacute;&ldquo;, &bdquo;chud&scaron;&iacute;&ldquo;, ti, co &bdquo;nejsou in&ldquo;.<\/p>\n<p><\/span><\/p>\n<p><span style=\"font-size: 12pt;\"><strong>Je kniha <a title=\"Pod stolem\" href=\"https:\/\/www.knihcentrum.cz\/pod-stolem\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"color: #1b3f75;\">Pod stolem<\/span><\/a> vhodn&aacute; pouze pro d\u011bti nebo p\u0159ed&aacute;v&aacute; moudro i rodi\u010d\u016fm?<br \/><\/strong><\/span><span style=\"font-size: 12pt;\">V\u011b\u0159&iacute;m, \u017ee kniha nen&iacute; jenom pro d\u011bti. Psala jsem ji, aby spole\u010dn&eacute; chv&iacute;le p\u0159i jej&iacute;m \u010dten&iacute; byly z&aacute;bavn&eacute; i pro rodi\u010de, aby jim p\u0159&iacute;b\u011bh d&aacute;val smysl a zaj&iacute;malo je, jak to bude d&aacute;l. Nav&iacute;c jsou tam n\u011bkter&eacute; v\u011bci, kter&eacute; bude asi nutn&eacute; d&iacute;t\u011bti vysv\u011btlit, p\u0159ibl&iacute;\u017eit. Moudro v&nbsp;prav&eacute;m slova smyslu asi kniha rodi\u010di nep\u0159ed&aacute;. Ale v\u011b\u0159&iacute;m, \u017ee pokud se p\u0159&iacute;b\u011bh s&nbsp;maminkami \u010di tat&iacute;nky potk&aacute;, m\u016f\u017ee p\u0159ij&iacute;t n\u011bjak&yacute; &bdquo;aha moment&ldquo;. Sama jsem si p\u0159i psan&iacute; na spoustu v\u011bc&iacute; p\u0159i&scaron;la a mnoh&eacute; si ujasnila.<\/p>\n<p><\/span><\/p>\n<p><span style=\"font-size: 12pt;\"><strong>Sama z&nbsp;vlastn&iacute; zku&scaron;enosti v&iacute;m, \u017ee za po\u0159izov&aacute;n&iacute;m nepot\u0159ebn&eacute;ho \u010dasto stoj&iacute; reklama &ndash; a nejhor&scaron;&iacute; je reklama, kter&aacute; c&iacute;l&iacute; na d\u011bti. D&iacute;t\u011b v&nbsp;obchod\u011b vid&iacute; nap\u0159. jogurt s&nbsp;obalem sv&eacute; obl&iacute;ben&eacute; animovan&eacute; postavi\u010dky. Chce ho, vy ho koup&iacute;te, a d&iacute;t\u011b zjist&iacute;, \u017ee mu samotn&yacute; jogurt vlastn\u011b v\u016fbec nechutn&aacute;, n&aacute;sledn\u011b let&iacute; do ko&scaron;e. Co byste poradila rodi\u010d\u016fm na obranu proti tomuto druhu reklamy?<br \/><\/strong><\/span><span style=\"font-size: 12pt;\">Nejlep&scaron;&iacute; obranou je asi prevence. My t\u0159eba doma nem&aacute;me televizi. Do obchodu chod&iacute;me jen minim&aacute;ln\u011b a potraviny objedn&aacute;v&aacute;m s doru\u010den&iacute;m do domu. D\u011bti mlsaj&iacute; ovoce nebo osv\u011bd\u010den&eacute; &bdquo;zdrav&eacute;&ldquo; sladkosti nam&iacute;sto t\u011bch pr\u016fmyslov\u011b vyr&aacute;b\u011bn&yacute;ch. To v&scaron;e dohromady n&aacute;m \u0159e&scaron;&iacute; spoustu potenci&aacute;ln&iacute;ch probl&eacute;m\u016f. Pokud se n&aacute;hodou s&nbsp;d\u011btmi objev&iacute;m v obchod\u011b a n\u011bco cht\u011bj&iacute;, tak vysv\u011btluji. V\u011bt&scaron;inou kdy\u017e si tu jednu v\u011bc vypros&iacute;, tak ji i sn\u011bd&iacute;. V\u011bd&iacute;, \u017ee p\u0159&iacute;&scaron;t\u011b by ji jinak u\u017e nedostali.<\/p>\n<p><\/span><\/p>\n<p><span style=\"font-size: 12pt;\"><strong>Co vy sama d\u011bl&aacute;te proto, abyste se vyhnula zbyte\u010dn&eacute;mu pl&yacute;tv&aacute;n&iacute;?<br \/><\/strong><\/span><span style=\"font-size: 12pt;\">Va\u0159&iacute;m z toho, co d&aacute; lednice. M&aacute;m pl&aacute;n, co p\u0159esn\u011b va\u0159it a toho se dr\u017e&iacute;m. Nakupuji&nbsp;j&iacute;dlo \u010dast\u011bji a v men&scaron;&iacute;ch objemech. Spoustu tip\u016f jsem na&scaron;la na internetu, t\u0159eba na str&aacute;nk&aacute;ch Eko&scaron;koly, a mus&iacute;m \u0159&iacute;ct, \u017ee i d&iacute;ky nim je pl&yacute;tv&aacute;n&iacute; u n&aacute;s v rodin\u011b jen vz&aacute;cn&eacute;. Jen mus&iacute; b&yacute;t \u010dlov\u011bk d\u016fsledn&yacute;.<\/p>\n<p><\/span><\/p>\n<p><span style=\"font-size: 12pt;\"><strong>Jak se stav&iacute;te k&nbsp;datu spot\u0159eby na potravin&aacute;ch? Dr\u017e&iacute;te se striktn\u011b ohrani\u010den&eacute;ho term&iacute;nu?<br \/><\/strong><\/span><span style=\"font-size: 12pt;\">Ano, vymezen&eacute;ho term&iacute;nu spot\u0159eby se dr\u017e&iacute;m v\u017edycky. Sna\u017e&iacute;m se v&nbsp;lednici v\u010das odhalit potraviny, kter&eacute; to &bdquo;maj&iacute; za p&aacute;r&ldquo; a z&nbsp;t\u011bch pak va\u0159&iacute;m p\u0159ednostn\u011b, i kdy\u017e na n\u011b t\u0159eba zrovna nen&iacute; &uacute;pln\u011b chu\u0165. V&nbsp;kuchyni moc neexperimentuji, va\u0159&iacute;m osv\u011bd\u010den&aacute; j&iacute;dla, kter&aacute; m&aacute;me doma r&aacute;di. Samoz\u0159ejm\u011b se i tak vz&aacute;cn\u011b stane, \u017ee se n\u011bco vyhod&iacute;, ale je to skute\u010dn\u011b jen v&nbsp;minimu p\u0159&iacute;pad\u016f.<\/p>\n<p><\/span><\/p>\n<p><span style=\"font-size: 12pt;\"><strong>Pl&yacute;tv&aacute;n&iacute; a vyhazov&aacute;n&iacute; se net&yacute;k&aacute; jen j&iacute;dla, ale tak&eacute; oble\u010den&iacute;, spot\u0159ebi\u010d\u016f a jin&yacute;ch hmotn&yacute;ch v\u011bc&iacute;. Star&scaron;&iacute; d\u011bti nap\u0159. cht\u011bj&iacute; m&iacute;t to, co vid&iacute; u sv&yacute;ch vrstevn&iacute;k\u016f ve &scaron;kole. Jak jim vysv\u011btlit, \u017ee ta l&aacute;hev na pit&iacute;, krabi\u010dka na sva\u010dinu, pen&aacute;l na tu\u017eky, nebo t\u0159eba tenisky, jsou je&scaron;t\u011b dobr&eacute; a funk\u010dn&iacute;, a nen&iacute; t\u0159eba kupovat nov&eacute; jen proto, \u017ee je m&aacute; jejich kamar&aacute;d\/ka?<br \/><\/strong><\/span><span style=\"font-size: 12pt;\">Mysl&iacute;m, \u017ee tohle se d\u011bti mus&iacute; nau\u010dit od n&aacute;s. Tak\u017ee ide&aacute;ln&iacute; je j&iacute;t p\u0159&iacute;kladem. Nezahrnovat s&aacute;m sebe zbyte\u010dn&yacute;mi v\u011bcmi. A z&aacute;rove\u0148 d\u011btem vysv\u011btlovat, \u017ee ten pocit spokojenosti nebo radosti, kter&yacute; p\u0159ich&aacute;z&iacute; s&nbsp;n&aacute;kupem n\u011bjak&eacute; nov&eacute; v\u011bci, je stra&scaron;n\u011b kr&aacute;tkodob&yacute;, \u017ee to nen&iacute; recept na &scaron;t\u011bst&iacute;. \u010casto d\u011btem taky vypr&aacute;v&iacute;me, jak jsme to m\u011bli my s&nbsp;man\u017eelem, kdy\u017e jsme byli d\u011bti. Jak jsme oble\u010den&iacute; nebo t\u0159eba j&iacute;zdn&iacute; kolo b\u011b\u017en\u011b &bdquo;d\u011bdili&ldquo; a \u017ee n&aacute;m to nijak neubl&iacute;\u017eilo. Sou\u010dasn\u011b ale m&aacute;me pochopen&iacute; pro pocity. Ch&aacute;peme, \u017ee pro d&iacute;t\u011b je t\u011b\u017ek&eacute; si jen tak odep\u0159&iacute;t n\u011bco, co t\u0159eba vid&iacute; u sv&yacute;ch vrstevn&iacute;k\u016f. V\u011bt&scaron;inou v&nbsp;takov&eacute;m p\u0159&iacute;pad\u011b pom\u016f\u017ee nap\u0159&iacute;klad domluvit se s&nbsp;n&iacute;m, \u017ee tu l&aacute;hev na pit&iacute; podle jeho p\u0159edstav koup&iacute;me, a\u017e ta sou\u010dasn&aacute; doslou\u017e&iacute;. A v\u016fbec nejspokojen\u011bj&scaron;&iacute; syn nebo dcera jsou, kdy\u017e m\u016f\u017eou sami vymyslet \u0159e&scaron;en&iacute; t&eacute;hle situace, kdy\u017e je k&nbsp;tomu p\u0159izveme. Pr&aacute;v\u011b o to se co nejv&iacute;c sna\u017e&iacute;me.<\/p>\n<p><\/span><\/p>\n<p><span style=\"font-size: 12pt;\">Ot&aacute;zka pro ilustr&aacute;torku: <\/p>\n<p><strong>Jak se v&aacute;m spolupracovalo s&nbsp;autorkou knihy a jak se vy sama stav&iacute;te k&nbsp;t&eacute;matu sou\u010dasn&eacute; konzumn&iacute; spole\u010dnosti?<br \/><\/strong><\/span><span style=\"font-size: 12pt;\">S autorkou jsme nejv&iacute;ce konzultovaly vzhled hlavn&iacute; postavi\u010dky Z&aacute;zvorka, ostatn&iacute; postavy se ji\u017e odv&iacute;jely od n\u011bj. V tvorb\u011b mi uk&aacute;zala sm\u011br jasn&aacute; p\u0159edstava autorky, jak by m\u011bly postavi\u010dky p\u016fsobit, z&aacute;rove\u0148 jsem m\u011bla volnou ruku v technice a celkov&eacute;m proveden&iacute;. Byla to moje prvn&iacute; spolupr&aacute;ce na d\u011btsk&eacute; knize tohoto rozsahu, v\u011b\u0159&iacute;m, \u017ee n&aacute;m ob\u011bma prosp\u011blo,&nbsp;\u017ee jsme se mohly vz&aacute;jemn\u011b od sebe &bdquo;odrazit&ldquo; a d&iacute;lo tak postupn\u011b dot&aacute;hnout.&nbsp;<\/span><span style=\"font-size: 12pt;\">Konzumu se nelze ve v\u017edy vyhnout, j&aacute; osobn\u011b se sna\u017e&iacute;m nepl&yacute;tvat potravinami, po\u0159izovat si v\u011bci z &bdquo;druh&eacute; ruky&ldquo;, z&aacute;rove\u0148 podporovat lok&aacute;ln&iacute; tvorbu a produkci. Zkou&scaron;&iacute;m se m&iacute;rnit ve vyu\u017e&iacute;v&aacute;n&iacute; technologi&iacute;, vyb&iacute;rat si zdroje informac&iacute; a d&aacute;vat si pauzu od v&scaron;eho a v&scaron;ech v p\u0159&iacute;rod\u011b.<br \/><\/span><\/p>\n<p><span style=\"font-size: 12pt;\"><br \/>Text: Mark&eacute;ta Bolfov&aacute;&nbsp;<br \/>Foto: archiv autorky Moniky Hul&iacute;kov&eacute; a ilustr&aacute;torky Zuzany Hol&eacute;<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Vyzpov\u00eddali jsme autorku zaj\u00edmav\u00e9 kni\u017en\u00ed novinky pro d\u011bti, kter\u00e1  je ur\u010dena nejen jim, ale tak\u00e9 jejich rodi\u010d\u016fm. Pro\u010d? To se dozv\u00edte v n\u00e1sleduj\u00edc\u00edm rozhovoru. Jednu ot\u00e1zku jsme polo\u017eili tak\u00e9 Zuzan\u011b Hol\u00e9, jej\u00ed\u017e kr\u00e1sn\u00e9 ilustrace knihu dopl\u0148uj\u00ed.<\/p>\n","protected":false},"author":2,"featured_media":331579,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_EventAllDay":false,"_EventTimezone":"","_EventStartDate":"","_EventEndDate":"","_EventStartDateUTC":"","_EventEndDateUTC":"","_EventShowMap":false,"_EventShowMapLink":false,"_EventURL":"","_EventCost":"","_EventCostDescription":"","_EventCurrencySymbol":"","_EventCurrencyCode":"","_EventCurrencyPosition":"","_EventDateTimeSeparator":"","_EventTimeRangeSeparator":"","_EventOrganizerID":[],"_EventVenueID":[],"_OrganizerEmail":"","_OrganizerPhone":"","_OrganizerWebsite":"","_VenueAddress":"","_VenueCity":"","_VenueCountry":"","_VenueProvince":"","_VenueState":"","_VenueZip":"","_VenuePhone":"","_VenueURL":"","_VenueStateProvince":"","_VenueLat":"","_VenueLng":"","_VenueShowMap":false,"_VenueShowMapLink":false,"twitterCardType":"","cardImageID":0,"cardImage":"","cardTitle":"","cardDesc":"","cardImageAlt":"","cardPlayer":"","cardPlayerWidth":0,"cardPlayerHeight":0,"cardPlayerStream":"","cardPlayerCodec":"","footnotes":""},"categories":[8],"tags":[21848],"class_list":["post-331578","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-rozhovor","tag-revue"],"acf":{"related_products":null},"_links":{"self":[{"href":"https:\/\/www.luxor.cz\/blog\/wp-json\/wp\/v2\/posts\/331578","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.luxor.cz\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.luxor.cz\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.luxor.cz\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.luxor.cz\/blog\/wp-json\/wp\/v2\/comments?post=331578"}],"version-history":[{"count":0,"href":"https:\/\/www.luxor.cz\/blog\/wp-json\/wp\/v2\/posts\/331578\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.luxor.cz\/blog\/wp-json\/wp\/v2\/media\/331579"}],"wp:attachment":[{"href":"https:\/\/www.luxor.cz\/blog\/wp-json\/wp\/v2\/media?parent=331578"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.luxor.cz\/blog\/wp-json\/wp\/v2\/categories?post=331578"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.luxor.cz\/blog\/wp-json\/wp\/v2\/tags?post=331578"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}