{"id":325715,"date":"2021-03-25T10:42:43","date_gmt":"2021-03-25T09:42:43","guid":{"rendered":"https:\/\/www.luxor.cz\/blog\/nezarazene\/63200-graficky-design-pro-kazdeho\/"},"modified":"2021-03-25T10:42:43","modified_gmt":"2021-03-25T09:42:43","slug":"63200-graficky-design-pro-kazdeho","status":"publish","type":"post","link":"https:\/\/www.luxor.cz\/blog\/recenze\/63200-graficky-design-pro-kazdeho\/","title":{"rendered":"Grafick\u00fd design pro ka\u017ed\u00e9ho"},"content":{"rendered":"<p>Kniha prov\u00e1z\u00ed krok za krokem za\u010d\u00e1te\u010dn\u00edky i pokro\u010dil\u00e9 tv\u016frce grafick\u00e9ho designu cel\u00fdm procesem. Jak slibuje kniha \u2013\u00a0<em>pochop\u00edte z\u00e1klady a nau\u010d\u00edte se inspirovat, ovliv\u0148ovat a fascinovat.<\/em><\/p>\n<p>Pro ty, kte\u0159\u00ed netu\u0161\u00ed, kter\u00e1 bije \u2013\u00a0grafici jsou vlastn\u011b n\u00e1vrh\u00e1\u0159i. \u010cast\u00ed jsou ti, kte\u0159\u00ed d\u011blaj\u00ed tak zvan\u011b \u201cpropaga\u010dn\u00ed grafiku\u201d, kter\u00e1 m\u00e1 pom\u00e1hat jednotlivc\u016fm i firm\u00e1m propagovat vizu\u00e1ln\u011b n\u011bjak\u00fd produkt \u010di slu\u017ebu. Takov\u00fd grafik pak navrhuje od vizitky, let\u00e1ku, plak\u00e1tu, polep\u016f, obal\u016f a\u017e po webovou grafiku v\u0161e tak, aby pomohl slu\u017ebu \u010di produkt klientovi propagovat (propagovat = uv\u00e1d\u011bt ve v\u0161eobecnou zn\u00e1most). Grafici jsou r\u016fzn\u00ed, n\u011bkte\u0159\u00ed se specializuj\u00ed jen na ur\u010dit\u00e9 odv\u011btv\u00ed (nap\u0159\u00edklad jen na webovou nebo jen na tiskovou grafiku).<\/p>\n<p>Tato kniha je ale ur\u010dena\u00a0ka\u017ed\u00e9mu\u00a0propaga\u010dn\u00edmu grafikovi. Nau\u010d\u00edte se s n\u00ed porozum\u011bt zna\u010dce, pou\u017e\u00edvat \u201cstavebn\u00ed kameny\u201d, jako jsou barvy, p\u00edsmo nebo obr\u00e1zky, porad\u00ed v\u00e1m, jak v\u0161e logicky seskl\u00e1dat dohromady (s ohledem na kompozici, hierarchii a principy)\u00a0 a provede v\u00e1s (n\u00e1s) realizac\u00ed designu.<\/p>\n<p>Kniha m\u00e1 pevnou vazbu a obsah je p\u0159ehledn\u011b rozd\u011blen\u00fd do kapitol.<\/p>\n<p>Kniha\u00a0Grafick\u00fd design pro ka\u017ed\u00e9ho\u00a0p\u0159in\u00e1\u0161\u00ed velk\u00e9 mno\u017estv\u00ed z\u00e1kladn\u00edch informac\u00ed, chce vytvo\u0159it uk\u00e1zkov\u00e9 p\u0159\u00edklady a vysv\u011btlit, na co je t\u0159eba se p\u0159i vym\u00fd\u0161len\u00ed a vytv\u00e1\u0159en\u00ed grafiky zam\u011b\u0159it. I kdy\u017e to nen\u00ed zrovna \u00fatl\u00e1 kn\u00ed\u017eka, v\u00edm, \u017ee napsat by se o grafice daly stohy knih. Tahle kniha se mi l\u00edb\u00ed, proto\u017ee hezky sesum\u00edrovala velk\u00e9 mno\u017estv\u00ed z\u00e1kladn\u00edch informac\u00ed na jedno m\u00edsto, a to vcelku p\u0159ehledn\u011b a prakticky. Je vid\u011bt, \u017ee se auto\u0159i skute\u010dn\u011b sna\u017eili ud\u011blat knihu o grafick\u00e9m designu p\u0159ehlednou a z\u00e1rove\u0148 co nejv\u00edc informativn\u00ed. B\u011bhem listov\u00e1n\u00ed jsem si nejednou vzpomn\u011bla na studentsk\u00e1 l\u00e9ta. T\u0159eba informace, kdy auto\u0159i varuj\u00ed p\u0159ed nevhodnou \u201camputac\u00ed\u201d kon\u010detin \u2013 tedy o\u0159ezem fotografie postavy \u2013 v kloubech, ta m\u011b dostala p\u0159\u00edmo do ateli\u00e9ru na\u0161eho pana u\u010ditele Jav\u016frka, kter\u00fd n\u00e1m toto pravidlo v\u0161t\u011bpoval.<\/p>\n<p>Informace jsou p\u0159ehledn\u011b rozd\u011bleny a dob\u0159e se v nich orientuje. V\u00edcem\u00e9n\u011b m\u011b kniha sice nic nov\u00e9ho nenau\u010dila, ale hodn\u011b mi toho p\u0159ipomn\u011bla. Pro \u0159adu lid\u00ed ale m\u016f\u017ee b\u00fdt skute\u010dn\u011b velmi dobrou u\u010debnic\u00ed.<\/p>\n<p>\u00a0<\/p>\n<p>Barbora Cirklov\u00e1\u00a0<\/p>\n<p>\u00a0<\/p>\n<p>Autor:\u00a0Barbora Cirklov\u00e1<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Pro dne\u0161n\u00ed recenzi jsem si vybrala knihu\u00a0Grafick\u00fd design pro ka\u017ed\u00e9ho. Pro\u010d? Jsem povol\u00e1n\u00edm grafik a v\u011b\u0159\u00edm, \u017ee \u010dlov\u011bk by se m\u011bl i samostatn\u011b pravideln\u011b vzd\u011bl\u00e1vat. Byla jsem zv\u011bdav\u00e1, jak kniha tak ob\u0161\u00edrnou v\u011bc, jako je grafick\u00fd design, pojala.<\/p>\n","protected":false},"author":2,"featured_media":325716,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_EventAllDay":false,"_EventTimezone":"","_EventStartDate":"","_EventEndDate":"","_EventStartDateUTC":"","_EventEndDateUTC":"","_EventShowMap":false,"_EventShowMapLink":false,"_EventURL":"","_EventCost":"","_EventCostDescription":"","_EventCurrencySymbol":"","_EventCurrencyCode":"","_EventCurrencyPosition":"","_EventDateTimeSeparator":"","_EventTimeRangeSeparator":"","_EventOrganizerID":[],"_EventVenueID":[],"_OrganizerEmail":"","_OrganizerPhone":"","_OrganizerWebsite":"","_VenueAddress":"","_VenueCity":"","_VenueCountry":"","_VenueProvince":"","_VenueState":"","_VenueZip":"","_VenuePhone":"","_VenueURL":"","_VenueStateProvince":"","_VenueLat":"","_VenueLng":"","_VenueShowMap":false,"_VenueShowMapLink":false,"twitterCardType":"","cardImageID":0,"cardImage":"","cardTitle":"","cardDesc":"","cardImageAlt":"","cardPlayer":"","cardPlayerWidth":0,"cardPlayerHeight":0,"cardPlayerStream":"","cardPlayerCodec":"","footnotes":""},"categories":[7],"tags":[21832],"class_list":["post-325715","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-recenze","tag-literarni-kavarna"],"acf":{"related_products":null},"_links":{"self":[{"href":"https:\/\/www.luxor.cz\/blog\/wp-json\/wp\/v2\/posts\/325715","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.luxor.cz\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.luxor.cz\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.luxor.cz\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.luxor.cz\/blog\/wp-json\/wp\/v2\/comments?post=325715"}],"version-history":[{"count":0,"href":"https:\/\/www.luxor.cz\/blog\/wp-json\/wp\/v2\/posts\/325715\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.luxor.cz\/blog\/wp-json\/wp\/v2\/media\/325716"}],"wp:attachment":[{"href":"https:\/\/www.luxor.cz\/blog\/wp-json\/wp\/v2\/media?parent=325715"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.luxor.cz\/blog\/wp-json\/wp\/v2\/categories?post=325715"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.luxor.cz\/blog\/wp-json\/wp\/v2\/tags?post=325715"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}