{"id":324253,"date":"2025-10-13T14:58:45","date_gmt":"2025-10-13T12:58:45","guid":{"rendered":"https:\/\/www.luxor.cz\/blog\/?p=324253"},"modified":"2025-10-14T14:59:38","modified_gmt":"2025-10-14T12:59:38","slug":"literarni-cena-knizniho-klubu-2025-v-novem-kabate","status":"publish","type":"post","link":"https:\/\/www.luxor.cz\/blog\/rozhovor\/literarni-cena-knizniho-klubu-2025-v-novem-kabate\/","title":{"rendered":"Liter\u00e1rn\u00ed cena Kni\u017en\u00edho klubu 2025 v nov\u00e9m kab\u00e1t\u011b"},"content":{"rendered":"\n

Lid\u00e9 s liter\u00e1rn\u00edmi ambicemi nemusej\u00ed ps\u00e1t jen doma do \u0161upl\u00edku a nazda\u0159b\u016fh rozes\u00edlat rukopisy po nakladatelstv\u00edch. \u0160anci usp\u011bt jim d\u00e1v\u00e1 Liter\u00e1rn\u00ed cena Kni\u017en\u00edho klubu. Magaz\u00edn Luxor se ohl\u00ed\u017e\u00ed za leto\u0161n\u00edm, jubilejn\u00edm 30. ro\u010dn\u00edkem p\u0159ed\u00e1v\u00e1n\u00ed t\u011bchto cen. O tom, v \u010dem byla leto\u0161n\u00ed sout\u011b\u017e jin\u00e1, jsme hovo\u0159ili s Ond\u0159ejem Beni\u0161em, vedouc\u00edm marketingu nakladatelstv\u00ed Euromedia.<\/strong><\/p>\n\n\n\n

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V \u010dem byl leto\u0161n\u00ed, ji\u017e 30. ro\u010dn\u00edk p\u0159ed\u00e1v\u00e1n\u00ed LCKK jedine\u010dn\u00fd?<\/h3>\n<\/div>\n\n\n\n
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Samoz\u0159ejm\u011b zejm\u00e9na t\u00edm, \u017ee byl jubilejn\u00ed. T\u0159icet let je \u00factyhodn\u00e1 tradice, kter\u00e1 p\u0159inesla spoustu \u00fasp\u011b\u0161n\u00fdch d\u011bl i zaj\u00edmav\u00fdch z\u00e1\u017eitk\u016f. Koordin\u00e1tor ceny a \u0161\u00e9fredaktor Odeonu<\/a> Jind\u0159ich J\u016fzl vzpom\u00ednal t\u0159eba na dnes ji\u017e sp\u00ed\u0161e \u00fasm\u011bvn\u00fd skand\u00e1l z roku 2009. Cenu pro dosud nevydan\u00e9 d\u00edlo z\u00edskala devaten\u00e1ctilet\u00e1 Vietnamka Lan Pham Thi za pr\u00f3zu nazvanou B\u00edlej k\u016f\u0148, \u017elutej drak, kter\u00e1 vypr\u00e1v\u00ed o rasismu a \u017eivot\u011b vietnamsk\u00e9 komunity v \u010cech\u00e1ch. N\u00e1sledn\u011b se ov\u0161em uk\u00e1zalo, \u017ee se jednalo o sv\u00e9r\u00e1znou mystifikaci, proto\u017ee skute\u010dn\u00fdm autorem byl Jan Cemp\u00edrek. <\/p>\n\n\n\n

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Neohl\u00ed\u017eeli jsme se ale jen zp\u00e1tky. Kulat\u00e9 narozeniny jsme oslavili odhalen\u00edm nov\u00e9 vizu\u00e1ln\u00ed identity, kterou navrhla p\u0159edn\u00ed \u010desk\u00e1 kni\u017en\u00ed design\u00e9rka Nikola Jan\u00ed\u010dkov\u00e1. Modern\u00ed logo, sv\u011b\u017e\u00ed barvy a origin\u00e1ln\u00ed grafick\u00e9 prvky posouvaj\u00ed Liter\u00e1rn\u00ed cenu Kni\u017en\u00edho klubu do nov\u00e9 \u00e9ry a d\u00e1vaj\u00ed j\u00ed jasnou tv\u00e1\u0159, kter\u00e1 oslov\u00ed jak sou\u010dasn\u00e9 \u010dten\u00e1\u0159e, tak budouc\u00ed autory. <\/p>\n<\/blockquote>\n\n\n\n

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Spustili jsme nov\u00fd web lckk.cz<\/a> a p\u0159ipravili origin\u00e1ln\u00ed merch. Sou\u010d\u00e1st\u00ed konceptu je i vytvo\u0159en\u00ed jednotn\u00e9 kni\u017en\u00ed edice LCKK, tak aby v\u00edt\u011bzn\u00e9 rom\u00e1ny byly na prvn\u00ed pohled rozeznateln\u00e9.<\/p>\n<\/div>\n<\/div>\n\n\n\n

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Prom\u011bnila se i podoba samotn\u00e9 ceny LCKK. Jak?<\/h3>\n\n\n\n

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Ano, p\u016fvodn\u011b jsme ud\u011blovali sklen\u011bnou trofej, kter\u00e1 byla p\u011bkn\u00e1 a velmi d\u016fstojn\u00e1. Nikola Jan\u00ed\u010dkov\u00e1 nyn\u00ed navrhla kovovou zar\u00e1\u017eku do knihovny s\u202fv\u00fd\u0159ezy a grav\u00edrov\u00e1n\u00edm. Vtip je v tom, \u017ee zar\u00e1\u017eka m\u016f\u017ee n\u00e9st barvy aktu\u00e1ln\u00edho ro\u010dn\u00edku a hlavn\u011b, \u017ee je pln\u011b funk\u010dn\u00ed. Hezky se tak propojuje v\u00e1\u017enost a tradice Liter\u00e1rn\u00ed ceny Kni\u017en\u00edho klubu a modern\u00ed komunikace.<\/p>\n<\/div>\n\n\n\n

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Nejde o jeden slavnostn\u00ed ve\u010der a o artefakt, na kter\u00fd se bude pr\u00e1\u0161it. Jde n\u00e1m o propojov\u00e1n\u00ed autor\u016f a \u010dten\u00e1\u0159\u016f, \u0159\u00edk\u00e1me, \u017ee psan\u00ed do \u0161upl\u00edku je jen za\u010d\u00e1tek.<\/p>\n<\/blockquote>\n\n\n\n

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Pro\u010d jste si pro novou vizu\u00e1ln\u00ed identitu zna\u010dky vybrali pr\u00e1v\u011b Nikolu Jan\u00ed\u010dkovou?<\/h3>\n\n\n\n

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Nikola je jednou z nejv\u00fdrazn\u011bj\u0161\u00edch tv\u00e1\u0159\u00ed sou\u010dasn\u00e9ho kni\u017en\u00edho designu. Stoj\u00ed t\u0159eba za Edic\u00ed Poezie<\/a> v Odeonu nebo za ob\u00e1lkami Kl\u00e1ry Vlas\u00e1kov\u00e9<\/a>, jej\u00ed\u017e rom\u00e1ny vych\u00e1z\u00ed pod zna\u010dkou Listen. Z\u00e1rove\u0148 v\u00edme, \u017ee vytv\u00e1\u0159en\u00ed vizu\u00e1ln\u00ed identity pro firmy a projekty nen\u00ed jej\u00ed ka\u017edodenn\u00ed chleba, co\u017e byla dobr\u00e1 p\u0159\u00edle\u017eitost, jak se vyhnout jak\u00e9koliv rutin\u011b.<\/p>\n\n\n\n

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Co pro v\u00e1s osobn\u011b znamen\u00e1 cena LCKK?<\/h3>\n\n\n\n

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Jedna z prvn\u00edch ud\u00e1lost\u00ed, kter\u00e9 jsem se ve sv\u00e9 profesi \u00fa\u010dastnil. A hlavn\u011b unik\u00e1tn\u00ed p\u0159\u00edle\u017eitost pro v\u0161echny autory, kte\u0159\u00ed necht\u011bj\u00ed jen \u201enazda\u0159b\u016fh\u201c rozes\u00edlat rukopisy po jednotliv\u00fdch nakladatelstv\u00edch. Cena, kter\u00e1 v\u00edt\u011bzi p\u0159inese pr\u00e9mii 100 \u2009000 K\u010d. A v\u016fbec to nejd\u016fle\u017eit\u011bj\u0161\u00ed: garantuje vyd\u00e1n\u00ed rukopisu. Jsem moc r\u00e1d, \u017ee nov\u00fdm ambasadorem se stal Dan Krej\u010d\u00edk<\/a>, kter\u00fd do cel\u00e9 slavnosti vnesl opravdu sv\u011b\u017e\u00ed v\u00edtr, proto\u017ee knihy nejsou jen z\u00e1va\u017en\u00e1 minulost, ale p\u0159edev\u0161\u00edm sv\u011b\u017e\u00ed sou\u010dasnost.<\/p>\n\n\n\n

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V\u00edce o v\u00edt\u011bzn\u00e9 knize<\/a><\/div>\n<\/div>\n\n\n\n

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\"liter\u00e1rn\u00ed<\/figure>\n<\/figure>\n","protected":false},"excerpt":{"rendered":"

Lid\u00e9 s liter\u00e1rn\u00edmi ambicemi nemusej\u00ed ps\u00e1t jen doma do \u0161upl\u00edku a nazda\u0159b\u016fh rozes\u00edlat rukopisy po nakladatelstv\u00edch. \u0160anci usp\u011bt jim d\u00e1v\u00e1 Liter\u00e1rn\u00ed cena Kni\u017en\u00edho klubu. Magaz\u00edn Luxor se ohl\u00ed\u017e\u00ed za leto\u0161n\u00edm, […]<\/p>\n","protected":false},"author":9,"featured_media":324266,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_EventAllDay":false,"_EventTimezone":"","_EventStartDate":"","_EventEndDate":"","_EventStartDateUTC":"","_EventEndDateUTC":"","_EventShowMap":false,"_EventShowMapLink":false,"_EventURL":"","_EventCost":"","_EventCostDescription":"","_EventCurrencySymbol":"","_EventCurrencyCode":"","_EventCurrencyPosition":"","_EventDateTimeSeparator":"","_EventTimeRangeSeparator":"","_EventOrganizerID":[],"_EventVenueID":[],"_OrganizerEmail":"","_OrganizerPhone":"","_OrganizerWebsite":"","_VenueAddress":"","_VenueCity":"","_VenueCountry":"","_VenueProvince":"","_VenueState":"","_VenueZip":"","_VenuePhone":"","_VenueURL":"","_VenueStateProvince":"","_VenueLat":"","_VenueLng":"","_VenueShowMap":false,"_VenueShowMapLink":false,"twitterCardType":"","cardImageID":0,"cardImage":"","cardTitle":"","cardDesc":"","cardImageAlt":"","cardPlayer":"","cardPlayerWidth":0,"cardPlayerHeight":0,"cardPlayerStream":"","cardPlayerCodec":"","footnotes":""},"categories":[8,6],"tags":[48],"class_list":["post-324253","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-rozhovor","category-knizni-zajimavosti","tag-knizni-klub"],"acf":{"related_products":false},"_links":{"self":[{"href":"https:\/\/www.luxor.cz\/blog\/wp-json\/wp\/v2\/posts\/324253","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.luxor.cz\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.luxor.cz\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.luxor.cz\/blog\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/www.luxor.cz\/blog\/wp-json\/wp\/v2\/comments?post=324253"}],"version-history":[{"count":0,"href":"https:\/\/www.luxor.cz\/blog\/wp-json\/wp\/v2\/posts\/324253\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.luxor.cz\/blog\/wp-json\/wp\/v2\/media\/324266"}],"wp:attachment":[{"href":"https:\/\/www.luxor.cz\/blog\/wp-json\/wp\/v2\/media?parent=324253"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.luxor.cz\/blog\/wp-json\/wp\/v2\/categories?post=324253"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.luxor.cz\/blog\/wp-json\/wp\/v2\/tags?post=324253"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}