{"id":3049,"date":"2015-09-10T21:40:00","date_gmt":"2015-09-10T19:40:00","guid":{"rendered":"https:\/\/www.luxor.cz\/blog\/nezarazene\/jak-to-chodi-u-googlu\/"},"modified":"2023-01-06T16:08:29","modified_gmt":"2023-01-06T15:08:29","slug":"jak-to-chodi-u-googlu-1107","status":"publish","type":"post","link":"https:\/\/www.luxor.cz\/blog\/recenze\/jak-to-chodi-u-googlu-1107\/","title":{"rendered":"Jak to chod\u00ed u Googlu"},"content":{"rendered":"<\/p>\n<\/p>\n<p>O Googlu se p\u00ed\u0161e v superlativech, stejn\u011b tak se \u010dp\u00ed s\u00edra a varuje, nebo\u0165 Velk\u00fd bratr se d\u00edv\u00e1 \u2013 a bude h\u016f\u0159. Pokud v\u0161ak hodl\u00e1me nechat stranou v\u0161emo\u017en\u00e9 spekulace, obavy, ale i (nadbyte\u010dn\u00fd) optimismus, z\u016fst\u00e1v\u00e1 kdysi drobn\u00e1, nyn\u00ed s tak\u0159ka 60 tis\u00edci zam\u011bstnanci zabydlen\u00e1 firma, jej\u00ed\u017e chod a <i>\u00fatroby<\/i> si bezpochyby zaslou\u017e\u00ed pozornost. A zkoum\u00e1n\u00ed. U\u017e proto, abychom n\u011bkter\u00e9 postupy mohli sami p\u0159evz\u00edt \u2013 by\u0165 do men\u0161\u00edch t\u00fdm\u016f. Googlu se nem\u016f\u017ee toti\u017e up\u0159\u00edt siln\u00e1 zna\u010dka, utv\u00e1\u0159en\u00e1 i nadpr\u016fm\u011brnou spokojenost\u00ed zam\u011bstnanc\u016f.<\/p>\n<p>Nakladatelstv\u00ed Pr\u00e1h nyn\u00ed v \u010desk\u00e9m p\u0159ekladu p\u0159in\u00e1\u0161\u00ed ve sv\u011bt\u011b citovanou a mezi \u010dten\u00e1\u0159i i obl\u00edbenou knihu <a href=\"http:\/\/neoluxor.cz\/odborne-knihy\/nova-pravidla-google-pohled-zevnitr--234159\/\" target=\"_blank\" rel=\"noopener\">Nov\u00e1 pravidla: Google &#8211; pohled zevnit\u0159<\/a>. Autor, Bock Laszlo, je \u0161\u00e9fem personalistiky a pr\u00e1v\u011b tato v\u011btev chodu (jak\u00e9koliv) firmy stoj\u00ed v centru pozornosti bezm\u00e1la \u010dty\u0159setstr\u00e1nkov\u00e9 publikace. Jm\u00e9no autora, respektive jeho aktivn\u00ed zapojen\u00ed v Googlu, sice m\u016f\u017ee znamenat st\u0159et z\u00e1jm\u016f (t\u011b\u017eko lze toti\u017e p\u0159edpokl\u00e1dat, \u017ee bude p\u0159\u00edli\u0161 kritick\u00fd), sou\u010dasn\u011b \u2013 i s ohledem na sb\u00edrku presti\u017en\u00edch ocen\u011bn\u00ed \u2013 p\u0159edznamen\u00e1v\u00e1 odborn\u00fd a z\u00fa\u010dastn\u011bn\u00fd vhled, kter\u00fd n\u00e1m pojmenuje chod Googlu opravdu zbl\u00edzka. Na\u0161t\u011bst\u00ed Laszlo o sv\u00fdch kompetenc\u00edch d\u00e1v\u00e1 tu\u0161it u\u017e v prvn\u00edch kapitol\u00e1ch. Nejen\u017ee pravd\u011bpodobn\u011b dok\u00e1\u017ee b\u00fdt v\u00fdjime\u010dn\u00fdm \u0161\u00e9fem personalistiky, ale um\u00ed p\u0159i psan\u00ed text budovat systematicky a neopomenout v\u0161echny mo\u017en\u00e9 \u00fahly, jak se na takov\u00fd n\u00e1bor \u010di budov\u00e1n\u00ed d\u016fv\u011bry u zam\u011bstnanc\u016f d\u00edvat.<\/p>\n<p><a href=\"http:\/\/neoluxor.cz\/odborne-knihy\/nova-pravidla-google-pohled-zevnitr--234159\/\" target=\"_blank\" rel=\"noopener\">Nov\u00e1 pravidla<\/a> tedy ve v\u00fdsledku rozhodn\u011b netrp\u00ed absenc\u00ed informac\u00ed. Ba dokonce by se dalo vyu\u017e\u00edt i sl\u016fvko <i>vy\u010derp\u00e1vaj\u00edc\u00ed<\/i>, ale v tom pozitivn\u00edm slova smyslu. Laszlova pr\u00e1ce toti\u017e opravdu takov\u00e1 je. Hloubkov\u00e1 exkurze do nejr\u016fzn\u011bj\u0161\u00edch zp\u016fsob\u016f, jak naj\u00edt a z\u00edskat nov\u00e9 lidi, jak je motivovat, udr\u017eovat spokojen\u00e9, ale i jak je hodnotit, ohodnocovat finan\u010dn\u011b, m\u00edsty p\u016fsob\u00ed jako p\u0159ed\u00e1n\u00ed sv\u00e9ho know-how. Pro jin\u00e9 personalisty mus\u00ed b\u00fdt <a href=\"http:\/\/neoluxor.cz\/odborne-knihy\/nova-pravidla-google-pohled-zevnitr--234159\/\" target=\"_blank\" rel=\"noopener\">Nov\u00e1 pravidla<\/a> vpravd\u011b inspirativn\u00ed.<\/p>\n<p>Jen\u017ee Laszlo se nespokojil s pouh\u00fdm popisem fungov\u00e1n\u00ed, p\u0159edkl\u00e1d\u00e1 sadu princip\u016f, t\u00e9m\u011b\u0159 a\u017e manifest, d\u00edky nim\u017e Google, ale de facto jak\u00e1koliv jin\u00e1 firma, m\u016f\u017ee b\u00fdt lep\u0161\u00edm m\u00edstem. Pot\u011b\u0161\u00ed (ale vlastn\u011b ani nep\u0159ekvap\u00ed), \u017ee mnoh\u00e9 z princip\u016f nen\u00ed t\u0159eba nutn\u011b v\u00e1zat pouze na firemn\u00ed prost\u0159ed\u00ed, ale na mezilidskou komunikaci\/vztahy obecn\u011b, t\u0159eba i v rodin\u011b.<\/p>\n<p>Autor se nevyhne i vyjmenov\u00e1n\u00ed toho, co se (mu) u Google nepoda\u0159ilo \u010di neda\u0159\u00ed, nicm\u00e9n\u011b takov\u00fdch post\u0159eh\u016f se v knize nach\u00e1z\u00ed poskrovnu. Bylo by v\u0161ak p\u0159ed\u010dasn\u00e9 na\u0159knout Laszla s \u00famyslu deformovat vyzn\u011bn\u00ed textu ve sv\u016fj prosp\u011bch. Koncept knihy se toti\u017e p\u0159ednostn\u011b soust\u0159ed\u00ed na popis, ne\u017e na n\u011bjakou sadu dojm\u016f, emoc\u00ed, koment\u00e1\u0159\u016f \u010di hodnot\u00edc\u00edch soud\u016f. A to <a href=\"http:\/\/neoluxor.cz\/odborne-knihy\/nova-pravidla-google-pohled-zevnitr--234159\/\" target=\"_blank\" rel=\"noopener\">Nov\u00fdm pravidl\u016fm<\/a> p\u0159id\u00e1v\u00e1 dal\u0161\u00ed plusov\u00e9 body, by\u0165 pro n\u011bkter\u00e9 \u010dten\u00e1\u0159e to znamen\u00e1, \u017ee jim p\u0159ijde styl psan\u00ed (\u010di kniha jako takov\u00e1) pon\u011bkud suchop\u00e1rn\u011bj\u0161\u00ed.<\/p>\n<h2>Hodnocen\u00ed: 85 %<\/h2>\n<p>Autor: Luk\u00e1\u0161 Gregor<\/p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Mo\u017en\u00e1 \u017ee se n\u00e1m chapadla americk\u00e9 spole\u010dnosti s jednoduch\u00fdm barevn\u00fdm logem zdaj\u00ed p\u0159esp\u0159\u00edli\u0161 dlouh\u00e1 a ob\u00e1v\u00e1me se jejich schopnost\u00ed. P\u0159esto se prakticky ka\u017ed\u00fd z n\u00e1s alespo\u0148 s jedn\u00edm z chapadel potk\u00e1v\u00e1 den co den. Google provokuje i l\u00e1k\u00e1. A rozhodn\u011b m\u016f\u017ee leckoho zaj\u00edmat, jak vypad\u00e1 uvnit\u0159\u2026<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_EventAllDay":false,"_EventTimezone":"","_EventStartDate":"","_EventEndDate":"","_EventStartDateUTC":"","_EventEndDateUTC":"","_EventShowMap":false,"_EventShowMapLink":false,"_EventURL":"","_EventCost":"","_EventCostDescription":"","_EventCurrencySymbol":"","_EventCurrencyCode":"","_EventCurrencyPosition":"","_EventDateTimeSeparator":"","_EventTimeRangeSeparator":"","_EventOrganizerID":[],"_EventVenueID":[],"_OrganizerEmail":"","_OrganizerPhone":"","_OrganizerWebsite":"","_VenueAddress":"","_VenueCity":"","_VenueCountry":"","_VenueProvince":"","_VenueState":"","_VenueZip":"","_VenuePhone":"","_VenueURL":"","_VenueStateProvince":"","_VenueLat":"","_VenueLng":"","_VenueShowMap":false,"_VenueShowMapLink":false,"twitterCardType":"","cardImageID":0,"cardImage":"","cardTitle":"","cardDesc":"","cardImageAlt":"","cardPlayer":"","cardPlayerWidth":0,"cardPlayerHeight":0,"cardPlayerStream":"","cardPlayerCodec":"","footnotes":""},"categories":[7],"tags":[],"class_list":["post-3049","post","type-post","status-publish","format-standard","hentry","category-recenze"],"acf":{"related_products":null},"_links":{"self":[{"href":"https:\/\/www.luxor.cz\/blog\/wp-json\/wp\/v2\/posts\/3049","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.luxor.cz\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.luxor.cz\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.luxor.cz\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.luxor.cz\/blog\/wp-json\/wp\/v2\/comments?post=3049"}],"version-history":[{"count":0,"href":"https:\/\/www.luxor.cz\/blog\/wp-json\/wp\/v2\/posts\/3049\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.luxor.cz\/blog\/wp-json\/wp\/v2\/media?parent=3049"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.luxor.cz\/blog\/wp-json\/wp\/v2\/categories?post=3049"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.luxor.cz\/blog\/wp-json\/wp\/v2\/tags?post=3049"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}