{"id":3011,"date":"2015-07-09T09:16:00","date_gmt":"2015-07-09T07:16:00","guid":{"rendered":"https:\/\/www.luxor.cz\/blog\/nezarazene\/tak-trochu-jina-manazerska-prirucka\/"},"modified":"2023-01-06T16:09:06","modified_gmt":"2023-01-06T15:09:06","slug":"tak-trochu-jina-manazerska-prirucka-1069","status":"publish","type":"post","link":"https:\/\/www.luxor.cz\/blog\/recenze\/tak-trochu-jina-manazerska-prirucka-1069\/","title":{"rendered":"Tak trochu jin\u00e1 mana\u017eersk\u00e1 p\u0159\u00edru\u010dka"},"content":{"rendered":"<\/p>\n<\/p>\n

Jak funguje Google<\/a>\u00a0<\/span>je v podstat\u011b jinou mana\u017eerskou p\u0159\u00edru\u010dkou, autobiografi\u00ed i \u017eivotn\u00edm p\u0159\u00edb\u011bhem jedn\u00e9 zna\u010dky. Ps\u00e1no svi\u017en\u00fdm jazykem, prokl\u00e1d\u00e1no humorn\u00fdmi historkami, \u017eivotn\u00edmi radami a zku\u0161enostmi \u2013 m\u016f\u017eete si b\u00fdt jisti, \u017ee p\u016fjde o dob\u0159e str\u00e1ven\u00fd \u010das, kter\u00fd v\u00e1s obohat\u00ed po osobn\u00ed i profesion\u00e1ln\u00ed str\u00e1nce.<\/p>\n

Ne\u0159ekne v\u00e1m to ale slep\u011b krok po kroku, dobr\u00e9 n\u00e1pady je v\u017edy pot\u0159eba konfrontovat s vlastn\u00ed ideou, zku\u0161enostmi a kontextem va\u0161eho podnik\u00e1n\u00ed. Kniha ka\u017edop\u00e1dn\u011b bour\u00e1 pravidla, o kter\u00fdch se p\u00ed\u0161e v b\u011b\u017en\u00fdch mana\u017eersk\u00fdch a podnikatelsk\u00fdch p\u0159\u00edru\u010dk\u00e1ch.<\/p>\n

Eric Schmidt a Jonathan Rosenberg nastoupili do spole\u010dnosti Google p\u0159ed v\u00edce ne\u017e deseti lety jako zku\u0161en\u00ed mana\u017ee\u0159i technologick\u00fdch firem a stali se sou\u010d\u00e1st\u00ed veden\u00ed ikonick\u00e9 firmy. O t\u00e9matech jako budov\u00e1n\u00ed firmy, \u0159\u00edzen\u00ed zam\u011bstnanc\u016f i v\u00fdvoj produkt\u016f p\u00ed\u0161ou s lehkost\u00ed, nads\u00e1zkou i faktickou v\u011bcnost\u00ed a kritickou sebereflex\u00ed.<\/p>\n

Uk\u00e1zkou jinakosti m\u016f\u017ee b\u00fdt u\u017e jen to, jak zakladatel\u00e9 Googlu za\u010d\u00ednali \u201eJedn\u00edm z hlavn\u00edch d\u016fvod\u016f na\u0161eho \u00fasp\u011bchu je ale to, \u017ee pl\u00e1n, kter\u00fd jsme toho dne v roce 2003 p\u0159edlo\u017eili p\u0159edstavenstvu, vlastn\u011b nebyl tak \u00fapln\u011b pl\u00e1nem. Neobsahoval \u017e\u00e1dn\u00e9 finan\u010dn\u00ed odhady ani se nezab\u00fdval p\u0159\u00edjmov\u00fdmi toky. Neobsahoval \u017e\u00e1dn\u00fd pr\u016fzkum trhu, co cht\u011bj\u00ed u\u017eivatel\u00e9, inzerenti nebo partne\u0159i \u010di do kter\u00fdch dokonale definovan\u00fdch segment\u016f trhu pat\u0159\u00ed. Neobsahoval ani \u017e\u00e1dn\u00e9 pojet\u00ed pr\u016fzkumu trhu a nezab\u00fdval se t\u00edm, na kter\u00e9 inzerenty budeme c\u00edlit nejd\u0159\u00edve. Neobsahoval \u017e\u00e1dnou strategii kan\u00e1l\u016f ani ne\u0159e\u0161il, jak budeme prod\u00e1vat reklamn\u00ed produkty. Neobsahoval \u017e\u00e1dnou p\u0159edstavu organiza\u010dn\u00edho sch\u00e9matu, kde prodejn\u00ed odd\u011blen\u00ed d\u011bl\u00e1 tohle, produktov\u00e9 odd\u011blen\u00ed d\u011bl\u00e1 tamto a in\u017een\u00fdrsk\u00e9 odd\u011blen\u00ed d\u011bl\u00e1.\u201c<\/i> P\u0159i\u0161li ale s jasnou viz\u00ed, novou verz\u00ed pravidel a pracovn\u00edho prost\u0159ed\u00ed. <\/p>\n

<\/p>\n

P\u0159ijm\u011bte fakt, kter\u00fd vzali za sv\u00e9 i auto\u0159i knihy, \u017ee \u201ed\u016fle\u017eit\u00e9 je a\u017e to, co se nau\u010d\u00edte pot\u00e9, co u\u017e v\u0161echno um\u00edte\u201c<\/i>. Moudrost cit\u00e1tu Johna Woodena v\u00e1m pom\u016f\u017ee z\u016fstat nohama na zemi, slova Erica Schmidta a Jonathana Rosenberga v\u00e1s zas inspiruj\u00ed k odvaze za\u010d\u00edt realizovat sv\u00e9 sny.<\/p>\n

Tak\u017ee,
pokud v\u00e1s bav\u00ed \u010d\u00edst o \u00fasp\u011b\u0161n\u00fdch lidech,
<\/span>pokud se chcete nechat inspirovat,
<\/span>pokud v\u00e1s zaj\u00edm\u00e1\/\u0161tve\/vyt\u00e1\u010d\u00ed Google,<\/span><\/p>\n

pak si nenechte uj\u00edt knihu Jak funguje Google<\/a>. Od firmy, kter\u00e1 je obdivov\u00e1na pro svou jinakost, \u010dek\u00e1me \u201ejin\u00fd\u201c p\u0159\u00edstup k budov\u00e1n\u00ed a \u0159\u00edzen\u00ed firmy. A ten v knize rozhodn\u011b nechyb\u00ed.<\/p>\n

Hodnocen\u00ed: 90 %<\/h2>\n

Autorka: Ane\u017eka Adam\u00edkov\u00e1<\/p>\n","protected":false},"excerpt":{"rendered":"

Jak funguje Google? Dob\u0159e, ba p\u0159\u00edmo uk\u00e1zkov\u011b. Ale ka\u017ed\u00e1 mince m\u00e1 dv\u011b strany a za \u00fasp\u011bchem stoj\u00ed i bolestn\u00e9 zku\u0161enosti a p\u00e1dy. Inspirativn\u00ed kniha pln\u00e1 konkr\u00e9tn\u00edch p\u0159\u00edklad\u016f v\u00e1m m\u016f\u017ee pomoci nastartovat sv\u00e9 vlastn\u00ed podnik\u00e1n\u00ed a dod\u00e1 v\u00e1m odvahu realizovat projekty, o kter\u00fdch zat\u00edm jen sn\u00edte.<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_EventAllDay":false,"_EventTimezone":"","_EventStartDate":"","_EventEndDate":"","_EventStartDateUTC":"","_EventEndDateUTC":"","_EventShowMap":false,"_EventShowMapLink":false,"_EventURL":"","_EventCost":"","_EventCostDescription":"","_EventCurrencySymbol":"","_EventCurrencyCode":"","_EventCurrencyPosition":"","_EventDateTimeSeparator":"","_EventTimeRangeSeparator":"","_EventOrganizerID":[],"_EventVenueID":[],"_OrganizerEmail":"","_OrganizerPhone":"","_OrganizerWebsite":"","_VenueAddress":"","_VenueCity":"","_VenueCountry":"","_VenueProvince":"","_VenueState":"","_VenueZip":"","_VenuePhone":"","_VenueURL":"","_VenueStateProvince":"","_VenueLat":"","_VenueLng":"","_VenueShowMap":false,"_VenueShowMapLink":false,"twitterCardType":"","cardImageID":0,"cardImage":"","cardTitle":"","cardDesc":"","cardImageAlt":"","cardPlayer":"","cardPlayerWidth":0,"cardPlayerHeight":0,"cardPlayerStream":"","cardPlayerCodec":"","footnotes":""},"categories":[7],"tags":[],"class_list":["post-3011","post","type-post","status-publish","format-standard","hentry","category-recenze"],"acf":{"related_products":null},"_links":{"self":[{"href":"https:\/\/www.luxor.cz\/blog\/wp-json\/wp\/v2\/posts\/3011","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.luxor.cz\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.luxor.cz\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.luxor.cz\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.luxor.cz\/blog\/wp-json\/wp\/v2\/comments?post=3011"}],"version-history":[{"count":0,"href":"https:\/\/www.luxor.cz\/blog\/wp-json\/wp\/v2\/posts\/3011\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.luxor.cz\/blog\/wp-json\/wp\/v2\/media?parent=3011"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.luxor.cz\/blog\/wp-json\/wp\/v2\/categories?post=3011"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.luxor.cz\/blog\/wp-json\/wp\/v2\/tags?post=3011"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}