{"id":2632,"date":"2014-09-26T10:06:00","date_gmt":"2014-09-26T08:06:00","guid":{"rendered":"https:\/\/www.luxor.cz\/blog\/nezarazene\/filozofie-webdesignu-ostrejsi-nez-britva\/"},"modified":"2023-01-06T16:14:17","modified_gmt":"2023-01-06T15:14:17","slug":"filozofie-webdesignu-ostrejsi-nez-britva-677","status":"publish","type":"post","link":"https:\/\/www.luxor.cz\/blog\/recenze\/filozofie-webdesignu-ostrejsi-nez-britva-677\/","title":{"rendered":"Filozofie webdesignu ost\u0159ej\u0161\u00ed ne\u017e b\u0159itva"},"content":{"rendered":"<\/p>\n<\/p>\n

Byly doby, kdy jsme si pod pojmem webdesigner<\/i> p\u0159edstavovali uhrovit\u00e9ho kluka, co um\u00ed ps\u00e1t ten podivn\u00fd k\u00f3d a um\u00ed n\u00e1m na\u0161e internetov\u00e9 str\u00e1nky ud\u011blat hezky, proto\u017ee tomu na rozd\u00edl od n\u00e1s rozum\u00ed. Nyn\u00ed to ji\u017e m\u00edsto nad\u011bjn\u00fdch student\u016f \u010cVUT chceme od agentur a specialist\u016f a zad\u00e1n\u00ed m\u00e1lokdy p\u0159esahuje 3 v\u011bty. Jan \u0158ez\u00e1\u010d ve sv\u00e9 knize ukazuje, \u017ee cesta k \u00fasp\u011b\u0161n\u00e9mu webu je t\u00e9to p\u0159edstav\u011b na hony vzd\u00e1len\u00e1.<\/p>\n

Poprv\u00e9 od \u010desk\u00e9ho autora vych\u00e1z\u00ed ucelen\u00fd pohled na filozofick\u00e9 pozad\u00ed dobr\u00e9ho, a tedy i \u00fasp\u011b\u0161n\u00e9ho webu. V knize proto nenajdete triky pro Photoshop ani uk\u00e1zky zdrojov\u00e9ho k\u00f3du, ale o to \u010dast\u011bji naraz\u00edte na d\u016fle\u017eit\u00e9 ot\u00e1zky i p\u0159\u00edklady chyb p\u0159i \u0159e\u0161en\u00ed projektu. Mnohem v\u00edce ne\u017e webdesignu se toti\u017e Web ostr\u00fd jako b\u0159itva<\/a> v\u011bnuje n\u00e1vodu na veden\u00ed projektu tvorby webov\u00fdch str\u00e1nek, poukazuje na d\u016fle\u017eit\u00e9 miln\u00edky procesu a vysv\u011btluje, jak z\u00e1sadn\u00ed je spr\u00e1vn\u011b ch\u00e1pat zadavatele. Ur\u010dena je tedy nejen webdesigner\u016fm, ale i t\u011bm, kte\u0159\u00ed tvo\u0159\u00ed zad\u00e1n\u00ed. S\u00e1m mohu potvrdit, \u017ee kdyby se postupy Jana \u0158ez\u00e1\u010de lid\u00e9 v\u00edce \u0159\u00eddili, byl by n\u00e1\u0161 internet pln\u00fd smyslupln\u00fdch webov\u00fdch str\u00e1nek, kter\u00fdmi je pro n\u00e1v\u0161t\u011bvn\u00edka radost proplouvat i jejich prost\u0159ednictv\u00edm nakupovat.<\/p>\n

Autor v\u00e1s nap\u0159\u00edklad nau\u010d\u00ed, jak komunikovat s klientem. \u0158\u00edk\u00e1, \u017ee klient je ten, kter\u00fd \u010dasto webu v\u016fbec nerozum\u00ed a webdesigne\u0159i maj\u00ed zast\u00e1vat roli laskav\u00fdch mentor\u016f, kte\u0159\u00ed ukazuj\u00ed, co m\u00e1 a nem\u00e1 smysl (t\u0159eba nem\u00e1 smysl posuzovat schopnosti webdesignera dle grafick\u00e9ho n\u00e1vrhu \u00favodn\u00ed strany). Zcela z\u00e1sadn\u00ed je tak\u00e9 pochopen\u00ed klientova z\u00e1m\u011bru s webov\u00fdmi str\u00e1nkami a jeho podnikatelsk\u00e9ho pl\u00e1nu. Bez porozum\u011bn\u00ed zadavateli na \u00farovni jeho motivac\u00ed a c\u00edl\u016f nen\u00ed v\u016fbec mo\u017en\u00e9 dobr\u00fd web realizovat.<\/span><\/p>\n

Dal\u0161\u00ed f\u00e1z\u00ed je pozn\u00e1n\u00ed n\u00e1v\u0161t\u011bvn\u00edk\u016f webu. Metodou mohou b\u00fdt r\u016fzn\u00e9 online dotazn\u00edky, anal\u00fdzy kl\u00ed\u010dov\u00fdch slov, ter\u00e9nn\u00ed \u0161et\u0159en\u00ed nebo anal\u00fdza konkurence a d\u016fkladn\u00fd u\u017eivatelsk\u00fd pr\u016fzkum. Nen\u00ed opomenuta ani definice c\u00edlov\u00fdch skupin, pers\u00f3n a jednotliv\u00e9 sc\u00e9n\u00e1\u0159e chov\u00e1n\u00ed.<\/p>\n<\/p>\n

\n

V samotn\u00e9m n\u00e1vrhu autor p\u0159ipom\u00edn\u00e1, jak na obsahovou strategii, branding, n\u00e1vrh wirefram\u016f, nebo informa\u010dn\u00ed architekturu. A\u017e pak m\u016f\u017ee p\u0159ij\u00edt samotn\u00fd grafick\u00fd n\u00e1vrh webu. To v\u0161e ale lze realizovat jen d\u00edky p\u0159edchoz\u00edm d\u016fkladn\u00fdm analytick\u00fdm a v\u00fdzkumn\u00fdm prac\u00edm, kter\u00e9 byly pln\u00e9 spr\u00e1vn\u00fdch ot\u00e1zek a odpov\u011bd\u00ed. Nakonec p\u0159ich\u00e1z\u00ed na \u0159adu ov\u011b\u0159en\u00ed v\u0161ech hypot\u00e9z, kter\u00e9 si na za\u010d\u00e1tku webdesign\u00e9r stanovil. Mus\u00ed v\u011bd\u011bt, \u017ee cesta, kterou ur\u010dil, je spr\u00e1vn\u00e1 a nen\u00ed to jen dal\u0161\u00ed slep\u00e1 stezka. Shrnuto do t\u0159\u00ed slov: testujte, testujte, testujte.<\/p>\n

V z\u00e1v\u011bru najdete shrnut\u00ed d\u016fle\u017eit\u00fdch schopnost\u00ed a znalost\u00ed ka\u017ed\u00e9ho webdesignera a tak\u00e9 nezbytn\u00e9 vlastnosti, kter\u00e9 mus\u00ed \u00fasp\u011b\u0161n\u00fd web vykazovat. Jedn\u00e1 se nap\u0159\u00edklad o d\u016fv\u011bryhodnost, nalezitelnost, dostupnost, pou\u017eitelnost a mnoh\u00e9 dal\u0161\u00ed.<\/p>\n

Jan \u0158ez\u00e1\u010d p\u00ed\u0161e knihu jazykem srozumiteln\u00fdm, nepou\u017e\u00edv\u00e1 zbyte\u010dn\u011b odborn\u00e9, technick\u00e9 term\u00edny a i grafick\u00e9 zpracov\u00e1n\u00ed l\u00e1k\u00e1 k rychl\u00e9mu p\u0159e\u010dten\u00ed. A opravdu, 211 stran pln\u00fdch doporu\u010den\u00ed, obr\u00e1zk\u016f a z\u00e1sadn\u00edch sd\u011blen\u00ed zhltnete rychleji, ne\u017e byste \u010dekali. Je vhodn\u00e1 i pro lidi bez technick\u00fdch zku\u0161enost\u00ed, kte\u0159\u00ed se pak p\u0159i tvorb\u011b nebo zad\u00e1n\u00ed webu vyhnou nekvalitn\u00edm dodavatel\u016fm nebo zbyte\u010dn\u00fdm chyb\u00e1m. Pro (nejen za\u010d\u00ednaj\u00edc\u00ed) webdesignery je nezbytnou p\u0159\u00edru\u010dkou pro ka\u017edodenn\u00ed pr\u00e1ci. Nejde ale o kucha\u0159ku s n\u00e1vody ve stylu krok za krokem. Kniha je mnohem v\u00edce o p\u0159em\u00fd\u0161len\u00ed nad webdesignem jako takov\u00fdm, o projektov\u00e9m \u0159\u00edzen\u00ed a marketingu.<\/p>\n

Web ostr\u00fd jako b\u0159itva<\/a> by m\u011bl b\u00fdt na\u0161\u00edm webov\u00fdm slabik\u00e1\u0159em. Ne\u0159\u00edk\u00e1 v\u011bci, kter\u00e9 bychom intuitivn\u011b neznali, ale sp\u00ed\u0161e z\u00e1sadn\u00ed sd\u011blen\u00ed, kter\u00e1 si neuv\u011bdomujeme, dokud na n\u011b n\u011bkdo nepouk\u00e1\u017ee. Je tedy nezbytn\u00fdm filozofick\u00fdm z\u00e1kladem tvorby jak\u00e9hokoliv webu. P\u0159esn\u011bji, jak\u00e9hokoliv dobr\u00e9ho webu. A \u0161patn\u00e9 d\u011blat nechceme, \u017ee?<\/p>\n

Hodnocen\u00ed: 90 %<\/h2>\n

Autor: Pavel Ungr<\/p>\n","protected":false},"excerpt":{"rendered":"

Dobr\u00fd webdesign je mnohem v\u00edc o pokl\u00e1d\u00e1n\u00ed spr\u00e1vn\u00fdch ot\u00e1zek a z\u00edsk\u00e1v\u00e1n\u00ed odpov\u011bd\u00ed ne\u017e o zdrojov\u00e9m k\u00f3du. Pokud jste si dote\u010f mysleli, \u017ee jde jen o k\u00f3dov\u00e1n\u00ed, programov\u00e1n\u00ed a grafiku, tak by v\u00e1m kniha Jana \u0158ez\u00e1\u010de mohla uk\u00e1zat \u00fapln\u011b jinou, zato hodn\u011b dobrodru\u017enou cestu.<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_EventAllDay":false,"_EventTimezone":"","_EventStartDate":"","_EventEndDate":"","_EventStartDateUTC":"","_EventEndDateUTC":"","_EventShowMap":false,"_EventShowMapLink":false,"_EventURL":"","_EventCost":"","_EventCostDescription":"","_EventCurrencySymbol":"","_EventCurrencyCode":"","_EventCurrencyPosition":"","_EventDateTimeSeparator":"","_EventTimeRangeSeparator":"","_EventOrganizerID":[],"_EventVenueID":[],"_OrganizerEmail":"","_OrganizerPhone":"","_OrganizerWebsite":"","_VenueAddress":"","_VenueCity":"","_VenueCountry":"","_VenueProvince":"","_VenueState":"","_VenueZip":"","_VenuePhone":"","_VenueURL":"","_VenueStateProvince":"","_VenueLat":"","_VenueLng":"","_VenueShowMap":false,"_VenueShowMapLink":false,"twitterCardType":"","cardImageID":0,"cardImage":"","cardTitle":"","cardDesc":"","cardImageAlt":"","cardPlayer":"","cardPlayerWidth":0,"cardPlayerHeight":0,"cardPlayerStream":"","cardPlayerCodec":"","footnotes":""},"categories":[7],"tags":[],"class_list":["post-2632","post","type-post","status-publish","format-standard","hentry","category-recenze"],"acf":{"related_products":null},"_links":{"self":[{"href":"https:\/\/www.luxor.cz\/blog\/wp-json\/wp\/v2\/posts\/2632","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.luxor.cz\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.luxor.cz\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.luxor.cz\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.luxor.cz\/blog\/wp-json\/wp\/v2\/comments?post=2632"}],"version-history":[{"count":0,"href":"https:\/\/www.luxor.cz\/blog\/wp-json\/wp\/v2\/posts\/2632\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.luxor.cz\/blog\/wp-json\/wp\/v2\/media?parent=2632"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.luxor.cz\/blog\/wp-json\/wp\/v2\/categories?post=2632"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.luxor.cz\/blog\/wp-json\/wp\/v2\/tags?post=2632"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}