Jony Ive<\/a> potenci\u00e1l je\u0161t\u011b o n\u011bco bl\u00ed\u017ee p\u0159istoupit k pochopen\u00ed \u00fasp\u011bchu Applu. Sou\u010dasn\u011b se s takovou nab\u00eddkou ale poj\u00ed i ot\u00e1zka, zda tedy kniha bude v\u00edce biografi\u00ed design\u00e9ra, nebo p\u0159\u00edru\u010dkou \u010di mapou ve sv\u011bt\u011b produktov\u00e9ho designu jedn\u00e9 z nejmocn\u011bj\u0161\u00edch firem sv\u011bta.<\/p>\nNa ot\u00e1zku si patrn\u011b autor neodpov\u011bd\u011bl. Proto\u017ee rozpolcenost z v\u00fdsledku lze zn\u00e1t a ub\u00edr\u00e1 knize na kvalit\u00e1ch. Zat\u00edmco prvn\u00ed kapitoly v\u011bnovan\u00e9 ml\u00e1d\u00ed a p\u0159\u00edchodu Ivea do Applu jej maj\u00ed coby hlavn\u00edho hrdinu, s postupuj\u00edc\u00edm \u010dten\u00edm se jeho osobnost \u010d\u00edm d\u00e1l t\u00edm v\u00edce schov\u00e1v\u00e1 za v\u00fdrobky, a\u017e Ivea mus\u00edme prakticky hledat n\u011bkde hluboko mezi \u0159\u00e1dky. Ne \u017ee by to nutn\u011b bylo proti povaze Jony Ivea. On s\u00e1m je \u00fadajn\u011b velmi skromn\u00fd, tich\u00fd a nen\u00e1padn\u00fd. P\u0159esto jako by se nechal Kahney strhnout designem natolik, \u017ee zapomn\u011bl \u0159e\u0161it, jak moc vlastn\u011b je\u0161t\u011b p\u00ed\u0161e o v\u00fdrob\u011b produkt\u016f a jak moc o tom, kdo se na jejich podob\u011b pod\u00edlel. <\/p>\n
Je dost mo\u017en\u00e9, \u017ee takov\u00fd byl z\u00e1m\u011br, na druhou stranu lze vz\u00edt do rukou ji\u017e zm\u00edn\u011bn\u00fd \u017eivotopis od Waltera Isaacsona a v porovn\u00e1n\u00ed s n\u00edm by si m\u011bl mezi \u0159\u00e1dky zal\u00e9zt rad\u011bji samotn\u00fd Kahney. Isaacson toti\u017e obs\u00e1hlou knihu stav\u00ed v\u00fdsostn\u011b na touze pochopit Jobse a vlastn\u011b skrze tuto a\u017e archeologicky pe\u010dlivou snahu odkr\u00fdv\u00e1 Apple se v\u0161\u00edm v\u0161udy. Jaksi p\u0159irozen\u011b a dokonce detailn\u011b. <\/p>\n
To Kahney bu\u010fto nem\u011bl od skromn\u00e9ho Ivea dostatek v\u00fdpov\u011bd\u00ed, nebo zkr\u00e1tka zvolil odli\u0161n\u00fd p\u0159\u00edstup, ale o design\u00e9rovi se mnoho nedov\u00edme. Mysl\u00edm, \u017ee je to \u0161koda.<\/p>\n
Zkus\u00edme se proto na knihu pod\u00edvat jako na exkurzi do v\u00fdroby u Applu. Zde se Kahney c\u00edt\u00ed jist\u011bji, paradoxn\u011b s t\u00edm nejl\u00e1kav\u011bj\u0161\u00edm – reflex\u00ed post-PC \u00e9ry (tedy n\u00e1stup iPhonu a iPadu) – se vytr\u00e1c\u00ed hlub\u0161\u00ed snaha o pozn\u00e1n\u00ed. De facto si \u010dteme o tom, kdy co bylo uvedeno na trh, jen v z\u00e1chv\u011bvech se n\u00e1m umo\u017en\u00ed \u0159e\u0161it probl\u00e9my, kter\u00e9 vstupovaly do procesu p\u0159i prvn\u00edch prototypech jable\u010den\u00e9ho telefonu. Kahney vlastn\u011b v\u016fbec ne\u0159e\u0161\u00ed kontext posledn\u00edch v\u00fdrobk\u016f a to, zda jejich Apple design v\u00fdznamn\u00fdm zp\u016fsobem m\u011bn\u00ed sou\u010dasn\u00fd stav, nebo z n\u011bj vych\u00e1z\u00ed, jak reaguje na konkurenci a jak konkurence reaguje na n\u011bj. Vyvstane to na mysli p\u0159i vzpom\u00ednce na kapitoly o barevn\u00e9m iMacu, kter\u00e9 naopak toto v\u0161e obsahovaly. <\/p>\n
Je ot\u00e1zkou, zda tedy Kahney \u00famysln\u011b zd\u016fraz\u0148oval sp\u00ed\u0161e ran\u00e1 l\u00e9ta Iveho, nebo mu doch\u00e1zely postupem \u010dasu s\u00edly, nebo zkr\u00e1tka je v\u00fdvoj posledn\u00edch deseti let je\u0161t\u011b st\u00e1le natolik \u017eiv\u00fd, \u017ee se o n\u011bm h\u016f\u0159e kriticky sm\u00fd\u0161l\u00ed, resp. nahl\u00ed\u017e\u00ed z r\u016fzn\u00fdch \u00fahl\u016f pohledu. <\/p>\n
Hodnocen\u00ed: 60 %<\/h2>\n
Autor: Luk\u00e1\u0161 Gregor<\/p>\n","protected":false},"excerpt":{"rendered":"
V roce 2008 jej Daily Telegraph ozna\u010dila za nejvlivn\u011bj\u0161\u00edho Brita ve Spojen\u00fdch st\u00e1tech a roku 2012 jej britsk\u00e1 kr\u00e1lovna pasovala na ryt\u00ed\u0159e. Jony Ive pat\u0159\u00ed mezi nejd\u016fle\u017eit\u011bj\u0161\u00ed design\u00e9ry a p\u0159edstavuje du\u0161i spole\u010dnosti Apple.<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_EventAllDay":false,"_EventTimezone":"","_EventStartDate":"","_EventEndDate":"","_EventStartDateUTC":"","_EventEndDateUTC":"","_EventShowMap":false,"_EventShowMapLink":false,"_EventURL":"","_EventCost":"","_EventCostDescription":"","_EventCurrencySymbol":"","_EventCurrencyCode":"","_EventCurrencyPosition":"","_EventDateTimeSeparator":"","_EventTimeRangeSeparator":"","_EventOrganizerID":[],"_EventVenueID":[],"_OrganizerEmail":"","_OrganizerPhone":"","_OrganizerWebsite":"","_VenueAddress":"","_VenueCity":"","_VenueCountry":"","_VenueProvince":"","_VenueState":"","_VenueZip":"","_VenuePhone":"","_VenueURL":"","_VenueStateProvince":"","_VenueLat":"","_VenueLng":"","_VenueShowMap":false,"_VenueShowMapLink":false,"twitterCardType":"","cardImageID":0,"cardImage":"","cardTitle":"","cardDesc":"","cardImageAlt":"","cardPlayer":"","cardPlayerWidth":0,"cardPlayerHeight":0,"cardPlayerStream":"","cardPlayerCodec":"","footnotes":""},"categories":[7],"tags":[],"class_list":["post-2529","post","type-post","status-publish","format-standard","hentry","category-recenze"],"acf":{"related_products":null},"_links":{"self":[{"href":"https:\/\/www.luxor.cz\/blog\/wp-json\/wp\/v2\/posts\/2529","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.luxor.cz\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.luxor.cz\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.luxor.cz\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.luxor.cz\/blog\/wp-json\/wp\/v2\/comments?post=2529"}],"version-history":[{"count":0,"href":"https:\/\/www.luxor.cz\/blog\/wp-json\/wp\/v2\/posts\/2529\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.luxor.cz\/blog\/wp-json\/wp\/v2\/media?parent=2529"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.luxor.cz\/blog\/wp-json\/wp\/v2\/categories?post=2529"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.luxor.cz\/blog\/wp-json\/wp\/v2\/tags?post=2529"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}