{"id":2487,"date":"2014-05-27T11:19:00","date_gmt":"2014-05-27T09:19:00","guid":{"rendered":"https:\/\/www.luxor.cz\/blog\/nezarazene\/rozhovor-s-vaclavem-toborikem-z-agentury-kristian\/"},"modified":"2023-01-06T16:15:48","modified_gmt":"2023-01-06T15:15:48","slug":"rozhovor-s-vaclavem-toborikem-z-agentury-kristian-524","status":"publish","type":"post","link":"https:\/\/www.luxor.cz\/blog\/nezarazene\/rozhovor-s-vaclavem-toborikem-z-agentury-kristian-524\/","title":{"rendered":"V\u00e1clav Tobo\u0159\u00edk: Mysl\u00edm si, \u017ee ten opravdov\u00fd boom je daleko p\u0159ed n\u00e1mi"},"content":{"rendered":"<\/p>\n

<\/b><\/p>\n

<\/b><\/p>\n<\/p>\n

Va\u0161e agentura Kristi\u00e1n si odnesla sice jen jedno v\u00edt\u011bzstv\u00ed (audiokniha Forrest Gump<\/a> vyhr\u00e1la v\u00a0kategorii Cena poslucha\u010d\u016f), ale p\u0159eci jen asi to nejd\u016fle\u017eit\u011bj\u0161\u00ed\u2026<\/b><\/p>\n

Samoz\u0159ejm\u011b si tohoto v\u00edt\u011bzstv\u00ed v\u00e1\u017e\u00edm nejv\u00edce, ale co m\u011b doopravdy pot\u011b\u0161ilo, bylo to, \u017ee krom\u011b Ceny poslucha\u010d\u016f jsme byli dvakr\u00e1t nominov\u00e1ni mezi t\u0159emi nejlep\u0161\u00edmi, a to v\u00a0kategori\u00edch Jednohlas\u00e1 kniha a Nejlep\u0161\u00ed interpret. Tedy neberu to tak, \u017ee n\u00e1s ocenili pouze poslucha\u010di, ale \u017ee jsme byli ocen\u011bni i odbornou porotou. <\/p>\n

Bylo t\u011b\u017ek\u00e9 dostat se mezi nominovan\u00e9? P\u0159edpokl\u00e1dejme, \u017ee \u010dten\u00e1\u0159 tohoto \u010dl\u00e1nku netu\u0161\u00ed, jak\u00e1 je konkurence na poli audioknih.<\/b><\/p>\n

Celkem se do sout\u011b\u017ee p\u0159ihl\u00e1silo 86 titul\u016f, to znamen\u00e1, \u017ee ta konkurence tam byla opravdu velk\u00e1. Tak\u017ee ano, pova\u017euji za t\u011b\u017ek\u00e9 dostat se mezi nominovan\u00e9.<\/p>\n

86 je velk\u00e9 \u010d\u00edslo. D\u00e1 se \u0159\u00edct, \u017ee audioknihy jsou nyn\u00ed na vzestupu, stejn\u011b jako obliba e-knih? <\/b><\/p>\n

Zapla\u0165 p\u00e1nb\u016fh ano. Je dob\u0159e, \u017ee sledujeme trend, kter\u00fd je v\u0161ude ve sv\u011bt\u011b. Lid\u00e9 si za\u010d\u00ednaj\u00ed v\u00e1\u017eit sv\u00e9ho \u010dasu a p\u0159est\u00e1vaj\u00ed, nap\u0159\u00edklad b\u011bhem j\u00edzdy autem, poslouchat r\u00e1dio, kter\u00e9 hl\u00e1s\u00ed po\u0159\u00e1d dokola to sam\u00e9. Tak\u017ee krom\u011b toho, \u017ee si poslechnou zpr\u00e1vy, v\u011bnuj\u00ed v\u00edce \u010dasu i tomu, \u017ee se vlastn\u011b jak\u00fdmsi zp\u016fsobem dovzd\u011bl\u00e1vaj\u00ed. Ono poslouch\u00e1n\u00ed audioknih nen\u00ed jen o tom, \u017ee se \u010dlov\u011bk bav\u00ed, ale samoz\u0159ejm\u011b si roz\u0161i\u0159uje i rozhled, a to mi p\u0159ijde podstatn\u00e9. Tak\u017ee ano, trend je stoupaj\u00edc\u00ed.<\/p>\n<\/p>\n

Plat\u00ed to i pro po\u010dty poslucha\u010d\u016f a prodeje?<\/b><\/p>\n

Ano, ka\u017edoro\u010dn\u011b to jde nahoru a mysl\u00edm si, \u017ee ten opravdov\u00fd boom je daleko p\u0159ed n\u00e1mi. I to byl jeden z\u00a0d\u016fvod\u016f, pro\u010d jsme se na za\u010d\u00e1tku roku rozhodli zalo\u017eit Asociaci vydavatel\u016f audioknih. Jsme p\u0159esv\u011bd\u010deni, \u017ee lidi je\u0161t\u011b nevyu\u017e\u00edvaj\u00ed audioknihy tak, jak by m\u011bli. Prostor pro zlep\u0161en\u00ed tady po\u0159\u00e1d je.<\/p>\n

\u0158ekn\u011bme, \u017ee lid\u00e9 va\u0161e vydavatelstv\u00ed v\u016fbec neznaj\u00ed. Jak byste se p\u0159edstavil?<\/b><\/p>\n

Kristi\u00e1n je v\u00a0prvn\u00ed \u0159ad\u011b komunika\u010dn\u00ed agentura, tak\u017ee to nen\u00ed tak, \u017ee bychom byli klasick\u00fdm vydavatelstv\u00edm. My se sna\u017e\u00edme orientovat na to nejlep\u0161\u00ed, a pot\u00e9 to vymazlit <\/i>naprosto po v\u0161ech str\u00e1nk\u00e1ch. D\u00e1m p\u0159\u00edklad: potom, co se v\u0161e nato\u010dilo (<\/i>audiokniha <\/i>Forrest Gump<\/a>)<\/i> s\u00a0panem Hartlem, kter\u00fd je mimochodem velik\u00fd profesion\u00e1l, tak jenom \u010di\u0161t\u011bn\u00ed zvukov\u00e9 stopy zabralo osmdes\u00e1t hodin pr\u00e1ce, muselo se to proj\u00edt v\u011btu po v\u011bt\u011b a odebrat v\u0161echny mlasknut\u00ed a ruchy, aby si to poslucha\u010d opravdu u\u017eil. \u00a0Zat\u00edm jsme tedy vydali pouze tento titul, pro leto\u0161ek p\u0159ipravujeme je\u0161t\u011b jeden, maxim\u00e1ln\u011b dva dal\u0161\u00ed. Ale sp\u00ed\u0161 p\u0159edpokl\u00e1d\u00e1m, \u017ee letos ud\u011bl\u00e1me op\u011bt jen jeden titul, s\u00a0kter\u00fdm si opravdu pohrajeme a kter\u00fd vymazl\u00edme<\/i>. <\/p>\n

Pro\u010d vlastn\u011b v\u016fbec padla volba na Forresta Gumpa? \u0160lo tam o chu\u0165 za\u010d\u00edt s\u00a0n\u011b\u010d\u00edm dob\u0159e zn\u00e1m\u00fdm, srde\u010dn\u00ed z\u00e1le\u017eitost, nebo to byla jen souhra n\u00e1hod?<\/b><\/p>\n

V\u017edycky je to jak\u00e1si souhra n\u00e1hod. U Forresta \u0161lo ale v\u00a0prv\u00e9 \u0159ad\u011b o srde\u010dn\u00ed z\u00e1le\u017eitost. Mysl\u00edm, \u017ee mezi \u010dten\u00e1\u0159i nen\u00ed nikdo, kdo by nevid\u011bl filmovou podobu a u\u017e v\u016fbec nikdo, kdo by tvrdil, \u017ee by\u00a0 film nebyl poveden\u00fd. A kdy\u017e si vezmeme, \u017ee p\u0159edloha je tak\u0159ka v\u017edy lep\u0161\u00ed ne\u017e filmov\u00e9 zpracov\u00e1n\u00ed, co\u017e plat\u00ed i v\u00a0tomto p\u0159\u00edpad\u011b, tak\u00a0 volba byla vcelku jasn\u00e1. <\/p>\n

To je p\u0159ekvapiv\u00e9. Jak to v\u016fbec funguje? Majitel pr\u00e1v kni\u017en\u00edho vyd\u00e1n\u00ed vlastn\u00ed i pr\u00e1va na p\u0159\u00edpadnou audioknihu?<\/b><\/p>\n

Ne, ty se kupuj\u00ed zvl\u00e1\u0161\u0165. Mus\u00edm \u0159\u00edct, \u017ee sou\u010dasn\u00ed l\u00edd\u0159i a velc\u00ed vydavatel\u00e9 se obecn\u011b moc do audioknih nehrnou. Asi v\u011bd\u00ed, pro\u010d to d\u011blaj\u00ed, ta obliba zat\u00edm nen\u00ed tak velk\u00e1 a ty investice do realizace jsou pom\u011brn\u011b vysok\u00e9: studio, interpret, re\u017eie, postprodukce atd. Nav\u00edc prodeje se ani zdaleka nep\u0159ibli\u017euj\u00ed po\u010dtu prodan\u00fdch kn\u00ed\u017eek.<\/p>\n

Z\u016fstaneme je\u0161t\u011b u Forresta Gumpa. Pan Hartl byl va\u0161e prvn\u00ed volba?<\/b><\/p>\n

Prvn\u00ed, kdo n\u00e1s napadl, byl samoz\u0159ejm\u011b pan Dlouh\u00fd, ale bohu\u017eel, s\u00a0n\u00edm jsme to ji\u017e nestihli zrealizovat. Pot\u00e9 jsme hledali d\u00e1l a mus\u00edm \u0159\u00edct, \u017ee m\u00e1m pocit, \u017ee pr\u00e1v\u011b pan Hartl je nakonec p\u0159esn\u00e1 trefa do \u010dern\u00e9ho. <\/p>\n

Kdy\u017e vezmeme, \u017ee jste zm\u00ednil postprodukci a jako p\u0159\u00edklad jste uvedl, \u017ee \u010di\u0161t\u011bn\u00ed stopy u Forresta Gumpa zabralo 80 hodin, jak dlouho vlastn\u011b audiokniha vznik\u00e1? Je to ot\u00e1zka t\u00fddn\u016f, m\u011bs\u00edc\u016f?<\/b><\/p>\n

Rozhodn\u011b m\u011bs\u00edc\u016f. Minim\u00e1ln\u011b dvou, kdy\u017e budete hodn\u011b kvaltovat. A to mluv\u00edm o situaci, kdy jedete na jeden hlas a v\u0161e jde tak, jak m\u00e1. Pokud je to v\u00edcehlas\u00e1 audiokniha, pak je to samoz\u0159ejm\u011b je\u0161t\u011b del\u0161\u00ed a komplikovan\u011bj\u0161\u00ed.<\/p>\n

Autor: Luk\u00e1\u0161 Pal\u00e1n <\/p>\n","protected":false},"excerpt":{"rendered":"

Letos byla poprv\u00e9 vyhla\u0161ov\u00e1na Audiokniha roku. Cenu poslucha\u010d\u016f z\u00edskal Forrest Gump, o kter\u00e9m n\u00e1m vypr\u00e1v\u011bl V\u00e1clav Tobo\u0159\u00edk. Nejlep\u0161\u00ed v\u00edcehlasou audioknihou je Nemesis. Nejlep\u0161\u00edm interpretem se stal Hynek \u010cerm\u00e1k za sv\u016fj v\u00fdkon v audioknize N\u00e1rodn\u00ed t\u0159\u00edda.<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_EventAllDay":false,"_EventTimezone":"","_EventStartDate":"","_EventEndDate":"","_EventStartDateUTC":"","_EventEndDateUTC":"","_EventShowMap":false,"_EventShowMapLink":false,"_EventURL":"","_EventCost":"","_EventCostDescription":"","_EventCurrencySymbol":"","_EventCurrencyCode":"","_EventCurrencyPosition":"","_EventDateTimeSeparator":"","_EventTimeRangeSeparator":"","_EventOrganizerID":[],"_EventVenueID":[],"_OrganizerEmail":"","_OrganizerPhone":"","_OrganizerWebsite":"","_VenueAddress":"","_VenueCity":"","_VenueCountry":"","_VenueProvince":"","_VenueState":"","_VenueZip":"","_VenuePhone":"","_VenueURL":"","_VenueStateProvince":"","_VenueLat":"","_VenueLng":"","_VenueShowMap":false,"_VenueShowMapLink":false,"twitterCardType":"","cardImageID":0,"cardImage":"","cardTitle":"","cardDesc":"","cardImageAlt":"","cardPlayer":"","cardPlayerWidth":0,"cardPlayerHeight":0,"cardPlayerStream":"","cardPlayerCodec":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-2487","post","type-post","status-publish","format-standard","hentry","category-nezarazene"],"acf":{"related_products":null},"_links":{"self":[{"href":"https:\/\/www.luxor.cz\/blog\/wp-json\/wp\/v2\/posts\/2487","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.luxor.cz\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.luxor.cz\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.luxor.cz\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.luxor.cz\/blog\/wp-json\/wp\/v2\/comments?post=2487"}],"version-history":[{"count":0,"href":"https:\/\/www.luxor.cz\/blog\/wp-json\/wp\/v2\/posts\/2487\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.luxor.cz\/blog\/wp-json\/wp\/v2\/media?parent=2487"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.luxor.cz\/blog\/wp-json\/wp\/v2\/categories?post=2487"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.luxor.cz\/blog\/wp-json\/wp\/v2\/tags?post=2487"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}