{"id":2438,"date":"2014-04-09T11:29:00","date_gmt":"2014-04-09T09:29:00","guid":{"rendered":"https:\/\/www.luxor.cz\/blog\/nezarazene\/den-bez-dph\/"},"modified":"2023-01-06T16:16:23","modified_gmt":"2023-01-06T15:16:23","slug":"den-bez-dph-471","status":"publish","type":"post","link":"https:\/\/www.luxor.cz\/blog\/nezarazene\/den-bez-dph-471\/","title":{"rendered":"Den bez DPH"},"content":{"rendered":"<\/p>\n<\/p>\n

Jsme p\u0159esv\u011bd\u010deni, \u017ee knihy si ni\u017e\u0161\u00ed DPH\u00a0opravdu zaslou\u017e\u00ed. Zde jsme si dovolili\u00a0<\/span>sepsat n\u011bkolik z\u00e1kladn\u00edch argument\u016f,\u00a0<\/span>pro\u010d tomu tak je:<\/span><\/p>\n<\/p>\n<\/p>\n

  • DPH na knihy u n\u00e1s dnes pat\u0159\u00ed k\u00a0<\/span>nejvy\u0161\u0161\u00edm na cel\u00e9m sv\u011bt\u011b. Vedle\u00a0<\/span>Bulharska a D\u00e1nska n\u00e1m \u017e\u00e1dn\u00e1 dal\u0161\u00ed\u00a0<\/span>zem\u011b s vy\u0161\u0161\u00ed DPH na knihy nen\u00ed zn\u00e1ma.\u00a0<\/span>P\u0159itom D\u00e1nsko dotuje kni\u017en\u00ed trh \u010d\u00e1stkou\u00a0<\/span>v p\u0159epo\u010dtu 9 miliard \u010desk\u00fdch korun, co\u017e je\u00a0<\/span>v\u00edce ne\u017e obrat cel\u00e9ho na\u0161eho kni\u017en\u00edho trhu.<\/span><\/li>\n
  • Pova\u017eovali bychom za moudr\u00e9\u00a0<\/span>inspirovat se rad\u011bji ve Velk\u00e9 Brit\u00e1nii,\u00a0<\/span>kter\u00e1 m\u00e1 DPH na knihy tradi\u010dn\u011b\u00a0<\/span>nulovou, ne\u017eli v Bulharsku, kde kni\u017en\u00ed trh\u00a0<\/span>prakticky neexistuje.<\/span><\/li>\n
  • V \u010cesk\u00e9 republice bylo v roce 2012 na\u00a0<\/span>5 400 ve\u0159ejn\u00fdch knihoven, ve kter\u00fdch\u00a0<\/span>se v tom roce odehr\u00e1lo v\u00edce ne\u017e 66\u00a0<\/span>milion\u016f bezplatn\u00fdch v\u00fdp\u016fj\u010dek knih. P\u0159itom\u00a0<\/span>se ve stejn\u00e9m roce jen cca 30 milion\u016f knih\u00a0<\/span>prodalo.<\/span><\/li>\n
  • Z p\u0159edchoz\u00edho plyne, \u017ee s knihou\u00a0<\/span>zach\u00e1z\u00edme jako s ve\u0159ejn\u00fdm statkem.\u00a0<\/span>A\u0165 to tak je i nad\u00e1le, ale konkurenci\u00a0<\/span>bezplatn\u00fdch p\u016fj\u010doven je t\u0159eba kni\u017en\u00edmu\u00a0<\/span>trhu kompenzovat. Ni\u017e\u0161\u00ed DPH je k tomu\u00a0<\/span>ide\u00e1ln\u00edm n\u00e1strojem.<\/span><\/li>\n
  • V\u00fdznam knih pro vzd\u011blanost, kulturu\u00a0<\/span>obecn\u011b i n\u00e1rodn\u00ed kulturu, stejn\u011b jako\u00a0<\/span>pro \u010dten\u00e1\u0159skou gramotnost d\u011bt\u00ed a\u00a0<\/span>ml\u00e1de\u017ee, je obecn\u011b p\u0159ijatou skute\u010dnost\u00ed.<\/span><\/li>\n
  • \u010casto sly\u0161\u00edme argument, \u017ee ni\u017e\u0161\u00ed\u00a0<\/span>DPH na knihy by podpo\u0159ila i brak.\u00a0<\/span>Nepodce\u0148ujme v\u0161ak \u010desk\u00e9 \u010dten\u00e1\u0159e.\u00a0<\/span>Opravdu mizern\u00fdch nebo \u0161kodliv\u00fdch knih\u00a0<\/span>vych\u00e1z\u00ed jen nepatrn\u00fd zlomek.\u00a0<\/span><\/li>\n
  • Pornografie se p\u0159esunula na internet\u00a0<\/span>a neonacist\u00e9 se moment\u00e1ln\u011b vyjad\u0159uj\u00ed\u00a0<\/span>primitivn\u011bj\u0161\u00edmi prost\u0159edky ne\u017e\u00a0<\/span>knihami.<\/span><\/li>\n
  • Kni\u017en\u00ed trh je velice pestr\u00fd a \u0161irok\u00fd\u00a0<\/span>a dot\u00fdk\u00e1 se v\u0161ech generac\u00ed a v\u0161ech\u00a0<\/span>vrstev. Uplatn\u011bn\u00ed v n\u011bm nav\u00edc\u00a0<\/span>nach\u00e1z\u00ed \u0159ada tv\u016fr\u010d\u00edch profes\u00ed: spisovatel\u00e9,\u00a0<\/span>p\u0159ekladatel\u00e9, pedagogov\u00e9, v\u011bdci,\u00a0<\/span>v\u00fdtvarn\u00edci\u2026<\/span><\/li>\n
  • Rychl\u00fd r\u016fst DPH knih z p\u016fvodn\u00edch\u00a0<\/span>5 % na sou\u010dasn\u00fdch 15 % b\u011bhem\u00a0<\/span>posledn\u00edch n\u011bkolika let nebylo mo\u017en\u00e9\u00a0<\/span>prom\u00edtnout pln\u011b do cen. Cel\u00fd segment je\u00a0<\/span>tak hluboce podfinancovan\u00fd.<\/span><\/li>\n
  • V\u00fdpadek DPH vybran\u00e9 z knih\u00a0<\/span>p\u0159i sn\u00ed\u017een\u00ed o 10 % je rozpo\u010dtov\u011b\u00a0<\/span>nev\u00fdznamn\u00fd.<\/span><\/li>\n

    Ing. Martin Vop\u011bnka \u2014 p\u0159edseda<\/span><\/p>\n

    Za Svaz \u010desk\u00fdch knihkupc\u016f a nakladatel\u016f<\/p>\n

    23. dubna bude platit 15% sleva na knihy ve v\u0161ech knihkupectv\u00edch Neoluxor a Neoluxor Books i v e-shopu. Osobn\u00ed odb\u011bry zadan\u00e9 nebo vyzvednut\u00e9 23. dubna budou tak\u00e9 s 15% slevou.<\/b><\/p>\n","protected":false},"excerpt":{"rendered":"

    Svaz \u010desk\u00fdch knihkupc\u016f a nakladatel\u016f, spolu se v\u0161emi v\u00fdznamn\u00fdmi hr\u00e1\u010di kni\u017en\u00edho trhu, iniciuje u p\u0159\u00edle\u017eitosti Sv\u011btov\u00e9ho dne knihy a autorsk\u00fdch pr\u00e1v jedine\u010dnou akci. Tak\u00e9 my se 23. dubna p\u0159id\u00e1me ke DNI BEZ DPH a nab\u00eddneme ve v\u0161ech knihkupectv\u00edch i v e-shopu 15% slevu na knihy.<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_EventAllDay":false,"_EventTimezone":"","_EventStartDate":"","_EventEndDate":"","_EventStartDateUTC":"","_EventEndDateUTC":"","_EventShowMap":false,"_EventShowMapLink":false,"_EventURL":"","_EventCost":"","_EventCostDescription":"","_EventCurrencySymbol":"","_EventCurrencyCode":"","_EventCurrencyPosition":"","_EventDateTimeSeparator":"","_EventTimeRangeSeparator":"","_EventOrganizerID":[],"_EventVenueID":[],"_OrganizerEmail":"","_OrganizerPhone":"","_OrganizerWebsite":"","_VenueAddress":"","_VenueCity":"","_VenueCountry":"","_VenueProvince":"","_VenueState":"","_VenueZip":"","_VenuePhone":"","_VenueURL":"","_VenueStateProvince":"","_VenueLat":"","_VenueLng":"","_VenueShowMap":false,"_VenueShowMapLink":false,"twitterCardType":"","cardImageID":0,"cardImage":"","cardTitle":"","cardDesc":"","cardImageAlt":"","cardPlayer":"","cardPlayerWidth":0,"cardPlayerHeight":0,"cardPlayerStream":"","cardPlayerCodec":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-2438","post","type-post","status-publish","format-standard","hentry","category-nezarazene"],"acf":{"related_products":null},"_links":{"self":[{"href":"https:\/\/www.luxor.cz\/blog\/wp-json\/wp\/v2\/posts\/2438","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.luxor.cz\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.luxor.cz\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.luxor.cz\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.luxor.cz\/blog\/wp-json\/wp\/v2\/comments?post=2438"}],"version-history":[{"count":0,"href":"https:\/\/www.luxor.cz\/blog\/wp-json\/wp\/v2\/posts\/2438\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.luxor.cz\/blog\/wp-json\/wp\/v2\/media?parent=2438"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.luxor.cz\/blog\/wp-json\/wp\/v2\/categories?post=2438"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.luxor.cz\/blog\/wp-json\/wp\/v2\/tags?post=2438"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}