{"id":2331,"date":"2013-11-19T12:20:00","date_gmt":"2013-11-19T11:20:00","guid":{"rendered":"https:\/\/www.luxor.cz\/blog\/nezarazene\/co-bylo-a-nebylo\/"},"modified":"2023-01-06T16:17:20","modified_gmt":"2023-01-06T15:17:20","slug":"co-bylo-a-nebylo-361","status":"publish","type":"post","link":"https:\/\/www.luxor.cz\/blog\/recenze\/co-bylo-a-nebylo-361\/","title":{"rendered":"Co bylo a nebylo"},"content":{"rendered":"<\/p>\n<p><span style=\"line-height: 1.45em:\"><\/span><\/p>\n<\/p>\n<p><span style=\"line-height: 1.45em:\">Jedinou strast\u00ed, kterou na str\u00e1nk\u00e1ch t\u00e9to knihy potk\u00e1te, je  situace, kdy nedovezli \u201epramen zdrav\u00ed z\u00a0Pos\u00e1zav\u00ed\u201c nebo chleba. Ne\u010dekejte  politiku, ani dokument o komunismu v\u00a0\u010ceskoslovensku. Michal Petrov sv\u00e9  vypr\u00e1v\u011bn\u00ed omezuje na v\u011bci ka\u017edodenn\u00ed spot\u0159eby a nab\u00edz\u00ed tak \u00fasm\u011bvn\u00fd a  nostalgick\u00fd exkurz do doby p\u0159ed 20 lety a d\u00e1l. N\u00e1zvy kapitol mluv\u00ed za v\u0161e. Na  za\u010d\u00e1tku je ml\u00e9ko, n\u00e1sleduje chleba, maso, hra\u010dky, kosmetika\u2026<i> Autor bez subjektivn\u00edho  zabarven\u00ed reflektuje v\u00fdvoj obchodu a obchodn\u00ed s\u00edt\u011b obecn\u011b (od pultov\u00fdch  prodejen p\u0159es prvn\u00ed samoobsluhy po velk\u00e9 pra\u017esk\u00e9 obchodn\u00ed domy), nasti\u0148uje  historii podnik\u016f, slavn\u00fdch zna\u010dek a obl\u00edben\u00fdch produkt\u016f. P\u0159i putov\u00e1n\u00ed  v\u00fdkladn\u00edmi sk\u0159\u00edn\u011bmi a reg\u00e1ly pozorujeme prom\u011bny \u017eivotn\u00edho stylu v uplynul\u00fdch  desetilet\u00edch \u2013 rozmach polotovar\u016f jako pr\u016fvodn\u00ed jev vy\u0161\u0161\u00ed zam\u011bstnanosti \u017een \u010di  oproti sou\u010dasnosti vysok\u00fd pod\u00edl konzerv, nahrazuj\u00edc\u00edch dnes celoro\u010dn\u011b dostupnou  zeleninu, ovoce nebo maso. Z\u00e1rove\u0148 m\u016f\u017eeme sledovat, jak v dob\u011b vrchol\u00edc\u00edho  socialismu p\u0159est\u00e1vala z\u00e1kazn\u00edky uspokojovat jen mo\u017enost uti\u0161en\u00ed hladu a \u017e\u00edzn\u011b,  ale st\u00e1le v\u011bt\u0161\u00ed roli hr\u00e1la touha zp\u0159\u00edjemnit si \u017eivot \u010dokol\u00e1dou, zmrzlinou,  k\u00e1vou \u010di zkr\u00e1\u0161luj\u00edc\u00ed kosmetikou. (Zuzana Zemanov\u00e1)<\/i><\/span><\/p>\n<p><span style=\"line-height: 1.45em:\"><\/span><\/p>\n<\/p>\n<p><i>\u201ePijte ml\u00e9ko, je  zdrav\u00e9.\u201c<\/i> Heslo, nad kter\u00fdm by nejeden dne\u0161n\u00ed copywriter kroutil nev\u011b\u0159\u00edcn\u011b  hlavou. A v\u00edte, \u017ee do t\u00e9to kampan\u011b tenkr\u00e1t st\u00e1t dost investoval, aby lidi  odvr\u00e1til od alkoholu? A co t\u0159eba Kofola, kter\u00e1 vznikla proto, aby se na\u0161lo vyu\u017eit\u00ed  pro odpad p\u0159i pra\u017een\u00ed k\u00e1vy? To v\u0161e nejen v\u00a0textu, ale hlavn\u011b v\u00a0bohat\u00e9  obrazov\u00e9 p\u0159\u00edloze. Dobov\u00fdch fotek je v\u00a0kn\u00ed\u017ece v\u00edc ne\u017e dost &#8211; p\u0159ebaly  v\u00fdrobk\u016f, v\u00fdst\u0159i\u017eky z\u00a0\u010dasopis\u016f, reklamy v\u0161eho druhu. N\u011bco je a\u017e \u00fasm\u011bvn\u011b  trapn\u00e9, n\u011bco ani ned\u00e1v\u00e1 smysl a n\u011bco je prost\u011b kouzeln\u00e9. Ale dost u\u017e chytr\u00fdch  \u0159e\u010d\u00ed, tohle p\u0159eci nen\u00ed odborn\u00e1 publikace. Jsou to vzpom\u00ednky schovan\u00e9 mezi  \u0159\u00e1dky, kter\u00e9 v\u00e1m vykouzl\u00ed \u00fasm\u011bv na tv\u00e1\u0159i, a\u017e budete \u010d\u00edst o polyetylenov\u00fdch  vemenech na ml\u00e9ko, b\u0159ezov\u00e9m \u0161amponu, stavebnici Merkur, zrnkov\u00e9 k\u00e1v\u011b Standard  nebo o Spart\u00e1ch v\u00a0tvrd\u00e9m obalu. Vydejte se do doby, kdy m\u011bly d\u011bcka  obarven\u00e9 pusy od \u0161um\u00e1ku, srkaly na koupali\u0161ti \u017elutou nebo \u010dervenou sodovku,  jedly Granko l\u017e\u00edc\u00ed a mal\u00e9 V\u00e1noce za\u017e\u00edvaly se \u017ev\u00fdka\u010dkou Donald. Sn\u00eddali jste  obilnou pochoutku a pigi \u010daj? M\u011bli jste doma sifon z\u00a0Kotvy a nemohli  sehnat bombi\u010dky? A i za v\u00e1s va\u0159ila Vitana nebo jste otev\u00edrali konzervy z\u00a0tvrd\u00e9ho  plechu kladivem? Barvili jste si vlasy smrdut\u00fdm Pallette? K\u00fdv\u00e1te te\u010f na souhlas  hlavou? Pak tuhle knihu mus\u00edte m\u00edt!<\/p>\n<p>A mal\u00e1 pozn\u00e1mka nakonec: tesil byl peklo!<\/p>\n<h2>Hodnocen\u00ed: 99 % (1 % strh\u00e1v\u00e1m za to, \u017ee ta kn\u00ed\u017eka nen\u00ed del\u0161\u00ed)<\/h2>\n<p>Autorka: Olga Biern\u00e1tov\u00e1<\/p>\n<p>Na\u0161i partne\u0159i:<\/p>\n<\/p>\n<\/p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Retro \u010cS kupuji rodi\u010d\u016fm k V\u00e1noc\u016fm a nem\u016f\u017eu se do\u010dkat, a\u017e kn\u00ed\u017eku spole\u010dn\u011b otev\u0159eme pod strome\u010dkem a budeme vzpom\u00ednat na to, co jsme kupovali v Jednot\u011b nebo v koloni\u00e1lu u Pt\u00e1\u010dka (tam to bylo klasicky p\u0159es pult), jak\u00fd byl n\u00e1\u0161 prvn\u00ed n\u00e1kup v Tuzexu, nebo kolik sladkost\u00ed jsme si s br\u00e1chou po\u0159\u00eddili za prodan\u00e9 ko\u017eky. A nakonec m\u00e1ma otev\u0159e fotoalbum a bude n\u00e1s ztrap\u0148ovat nad fotkami z prvn\u00ed dovolen\u00e9 v Bulharsku.<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_EventAllDay":false,"_EventTimezone":"","_EventStartDate":"","_EventEndDate":"","_EventStartDateUTC":"","_EventEndDateUTC":"","_EventShowMap":false,"_EventShowMapLink":false,"_EventURL":"","_EventCost":"","_EventCostDescription":"","_EventCurrencySymbol":"","_EventCurrencyCode":"","_EventCurrencyPosition":"","_EventDateTimeSeparator":"","_EventTimeRangeSeparator":"","_EventOrganizerID":[],"_EventVenueID":[],"_OrganizerEmail":"","_OrganizerPhone":"","_OrganizerWebsite":"","_VenueAddress":"","_VenueCity":"","_VenueCountry":"","_VenueProvince":"","_VenueState":"","_VenueZip":"","_VenuePhone":"","_VenueURL":"","_VenueStateProvince":"","_VenueLat":"","_VenueLng":"","_VenueShowMap":false,"_VenueShowMapLink":false,"twitterCardType":"","cardImageID":0,"cardImage":"","cardTitle":"","cardDesc":"","cardImageAlt":"","cardPlayer":"","cardPlayerWidth":0,"cardPlayerHeight":0,"cardPlayerStream":"","cardPlayerCodec":"","footnotes":""},"categories":[7],"tags":[],"class_list":["post-2331","post","type-post","status-publish","format-standard","hentry","category-recenze"],"acf":{"related_products":null},"_links":{"self":[{"href":"https:\/\/www.luxor.cz\/blog\/wp-json\/wp\/v2\/posts\/2331","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.luxor.cz\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.luxor.cz\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.luxor.cz\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.luxor.cz\/blog\/wp-json\/wp\/v2\/comments?post=2331"}],"version-history":[{"count":0,"href":"https:\/\/www.luxor.cz\/blog\/wp-json\/wp\/v2\/posts\/2331\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.luxor.cz\/blog\/wp-json\/wp\/v2\/media?parent=2331"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.luxor.cz\/blog\/wp-json\/wp\/v2\/categories?post=2331"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.luxor.cz\/blog\/wp-json\/wp\/v2\/tags?post=2331"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}