{"id":2247,"date":"2013-08-06T08:00:00","date_gmt":"2013-08-06T06:00:00","guid":{"rendered":"https:\/\/www.luxor.cz\/blog\/nezarazene\/spokojenost-az-na-prvnim-miste\/"},"modified":"2023-01-06T16:18:04","modified_gmt":"2023-01-06T15:18:04","slug":"spokojenost-az-na-prvnim-miste-275","status":"publish","type":"post","link":"https:\/\/www.luxor.cz\/blog\/recenze\/spokojenost-az-na-prvnim-miste-275\/","title":{"rendered":"Spokojenost a\u017e na prvn\u00edm m\u00edst\u011b"},"content":{"rendered":"<\/p>\n<\/p>\n

Kniha Okouzlen\u00ed<\/a> s podtitulem Um\u011bn\u00ed prom\u011bny srdc\u00ed, my\u0161len\u00ed a jedn\u00e1n\u00ed<\/i> p\u016fsob\u00ed na prvn\u00ed pohled jako jedna z t\u011bch teoretick\u00fdch „bibl\u00ed“ pln\u00e1 odborn\u00fdch pojm\u016f, nicne\u0159\u00edkaj\u00edc\u00edch slovn\u00edch spojen\u00ed a fr\u00e1z\u00ed. P\u0159i bli\u017e\u0161\u00edm prozkoum\u00e1n\u00ed ale zjist\u00edte, \u017ee zd\u00e1n\u00ed klame. Guy Kawasaki nep\u0159edkl\u00e1d\u00e1 podnikatel\u016fm jen dal\u0161\u00ed nau\u010dnou literaturu. Sna\u017e\u00ed se jim p\u0159edat zku\u0161enosti, kter\u00e9 posb\u00edral b\u011bhem sv\u00e9ho dlouholet\u00e9ho p\u016fsoben\u00ed v podnikatelsk\u00e9 sf\u00e9\u0159e. <\/p>\n

Co tedy skr\u00fdv\u00e1 Okouzlen\u00ed<\/a>? V obsahu najdete kapitoly jako Jak dos\u00e1hnout d\u016fv\u011bryhodnosti, Jak dos\u00e1hnout trval\u00e9ho okouzlen\u00ed, Jak pou\u017e\u00edvat technologie <\/i>a naopak Jak okouzlen\u00ed odolat<\/i>. Po zb\u011b\u017en\u00e9m prol\u00e9tnut\u00ed m\u011b napadla je\u0161t\u011b jedna ot\u00e1zka, kter\u00e1 by se do obsahu hodila tak\u00e9: Jak se okouzlen\u00ed li\u0161\u00ed od manipulace?<\/i> Odpov\u011b\u010f v\u0161ak na sebe na\u0161t\u011bst\u00ed nedala dlouho \u010dekat. U\u017e po n\u011bkolika str\u00e1nk\u00e1ch je jasn\u00e9, \u017ee Kawasaki po\u010d\u00edt\u00e1 se spokojenost\u00ed na obou stran\u00e1ch, co\u017e byl argument, kter\u00fd m\u011b popravd\u011b p\u0159im\u011bl \u010d\u00edst d\u00e1l.<\/p>\n

P\u0159izn\u00e1m se, \u017ee \u00fapln\u011b neuzn\u00e1v\u00e1m literaturu, kter\u00e1 je pln\u00e1 „v\u0161eobecn\u00fdch“ pravd, kter\u00e9 vedou k\u00a0\u017eivotn\u00ed harmonii a osv\u00edcen\u00ed. M\u011bla jsem proto obavy, \u017ee z knihy nebudu zrovna „okouzlen\u00e1“ a \u017ee ji nedok\u00e1\u017eu n\u00e1le\u017eit\u011b ocenit. U\u017e v p\u0159edmluv\u011b jsem ale pochopila, \u017ee Guy Kawasaki nen\u00ed jen dal\u0161\u00ed \u017eivotn\u00ed filozof a \u017ee doopravdy v\u00ed, o \u010dem mluv\u00ed. Bavil m\u011b p\u0159irozen\u00fd styl, kter\u00fdm bez probl\u00e9m\u016f dok\u00e1zal nav\u00e1zat p\u0159\u00edmou komunikaci se \u010dten\u00e1\u0159em (tedy se mnou). Co jsem v\u0161ak nejv\u00edce ocenila, bylo pou\u017eit\u00ed p\u0159\u00edpadov\u00fdch studi\u00ed a sd\u00edlen\u00ed vlastn\u00edch pracovn\u00edch zku\u0161enost\u00ed. <\/p>\n

Kdy\u017e se na to tak zp\u011btn\u011b d\u00edv\u00e1m, nena\u0161la jsem moc informac\u00ed, kter\u00e9 by pro m\u011b byly zcela nov\u00e9 a nezn\u00e1m\u00e9. V\u011bt\u0161inu \u010dlov\u011bk tak n\u011bjak intuitivn\u011b s\u00e1m pou\u017e\u00edv\u00e1, nebo se o to alespo\u0148 sna\u017e\u00ed. Nutno ale dodat, \u017ee jsem n\u011bkter\u00e9 pas\u00e1\u017ee \u010detla s\u00a0tu\u017ekou v\u00a0ruce a ozna\u010dovala si odstavce, ke kter\u00fdm se chci v\u00a0budoucnu je\u0161t\u011b vr\u00e1tit. <\/p>\n

Knihu tedy m\u016f\u017eu doporu\u010dit ka\u017ed\u00e9mu, komu z\u00e1le\u017e\u00ed na tom, jak p\u016fsob\u00ed na sv\u00e9 okol\u00ed. Kawasaki nab\u00edz\u00ed tipy pro pracovn\u00ed i osobn\u00ed interakci, dokonce rad\u00ed i s uspo\u0159\u00e1d\u00e1n\u00edm obsahu soci\u00e1ln\u00edch s\u00edt\u00ed a profesion\u00e1ln\u00edm sestaven\u00edm e-mail\u016f a webov\u00fdch str\u00e1nek. Jednodu\u0161e shrnul do jedn\u00e9 knihy v\u0161e, co pot\u0159ebuje \u010dlov\u011bk v sou\u010dasn\u00e9 dob\u011b v\u011bd\u011bt. A je jedno, jestli jste velkopodnikatel, nebo si jdete do obchodu pro rohl\u00edky. Zap\u016fsobit m\u016f\u017eete kdekoli.<\/p>\n

Tak\u017ee, ka\u0161lete na psychologick\u00e9 p\u0159\u00edru\u010dky a u\u010dte se od n\u011bkoho, kdo p\u0159i jedn\u00e1n\u00ed s\u00a0lidmi pou\u017e\u00edv\u00e1 selsk\u00fd rozum a hled\u00e1 oboustrannou spokojenost.<\/p>\n<\/p>\n

Hodnocen\u00ed: 95%<\/h2>\n

Autorka: Jana Sklen\u00e1\u0159ov\u00e1<\/p>\n","protected":false},"excerpt":{"rendered":"

„C\u00edt\u00edte to, kdy\u017e \u0159\u00edd\u00edte BMW, dot\u00fdk\u00e1te se iPadu, nakupujete v obchod\u011b Sephora nebo si kupujete boty u Zappos. Kawasaki odhaluje, jak m\u016f\u017eete, podobn\u011b jako tyto proslul\u00e9 produkty, poskytnout ty stejn\u00e9 okouzluj\u00edc\u00ed z\u00e1\u017eitky.“ Robert Scoble, blogger na Rackspace<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_EventAllDay":false,"_EventTimezone":"","_EventStartDate":"","_EventEndDate":"","_EventStartDateUTC":"","_EventEndDateUTC":"","_EventShowMap":false,"_EventShowMapLink":false,"_EventURL":"","_EventCost":"","_EventCostDescription":"","_EventCurrencySymbol":"","_EventCurrencyCode":"","_EventCurrencyPosition":"","_EventDateTimeSeparator":"","_EventTimeRangeSeparator":"","_EventOrganizerID":[],"_EventVenueID":[],"_OrganizerEmail":"","_OrganizerPhone":"","_OrganizerWebsite":"","_VenueAddress":"","_VenueCity":"","_VenueCountry":"","_VenueProvince":"","_VenueState":"","_VenueZip":"","_VenuePhone":"","_VenueURL":"","_VenueStateProvince":"","_VenueLat":"","_VenueLng":"","_VenueShowMap":false,"_VenueShowMapLink":false,"twitterCardType":"","cardImageID":0,"cardImage":"","cardTitle":"","cardDesc":"","cardImageAlt":"","cardPlayer":"","cardPlayerWidth":0,"cardPlayerHeight":0,"cardPlayerStream":"","cardPlayerCodec":"","footnotes":""},"categories":[7],"tags":[],"class_list":["post-2247","post","type-post","status-publish","format-standard","hentry","category-recenze"],"acf":{"related_products":null},"_links":{"self":[{"href":"https:\/\/www.luxor.cz\/blog\/wp-json\/wp\/v2\/posts\/2247","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.luxor.cz\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.luxor.cz\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.luxor.cz\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.luxor.cz\/blog\/wp-json\/wp\/v2\/comments?post=2247"}],"version-history":[{"count":0,"href":"https:\/\/www.luxor.cz\/blog\/wp-json\/wp\/v2\/posts\/2247\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.luxor.cz\/blog\/wp-json\/wp\/v2\/media?parent=2247"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.luxor.cz\/blog\/wp-json\/wp\/v2\/categories?post=2247"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.luxor.cz\/blog\/wp-json\/wp\/v2\/tags?post=2247"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}