{"id":20795,"date":"2023-05-12T16:02:39","date_gmt":"2023-05-12T14:02:39","guid":{"rendered":"https:\/\/www.luxor.cz\/blog\/?p=20795"},"modified":"2023-05-18T11:35:36","modified_gmt":"2023-05-18T09:35:36","slug":"nulove-dph-na-knihy-proc-knizni-svet-slavi","status":"publish","type":"post","link":"https:\/\/www.luxor.cz\/blog\/aktuality\/nulove-dph-na-knihy-proc-knizni-svet-slavi\/","title":{"rendered":"Nulov\u00e9 DPH na knihy! Pro\u010d kni\u017en\u00ed sv\u011bt slav\u00ed?"},"content":{"rendered":"\n<p><strong>S&nbsp;p\u0159edstaven\u00edm nov\u00e9ho vl\u00e1dn\u00edho bal\u00ed\u010dku kni\u017en\u00ed sv\u011bt oblet\u011bla z\u00e1sadn\u00ed zpr\u00e1va: Od 1.&nbsp;1.&nbsp;2024 se sazba DPH u knih sni\u017euje na 0 %. Pro\u010d j\u00e1saj\u00ed vydavatel\u00e9, knihkupci i \u010dten\u00e1\u0159i, ale z\u00e1rove\u0148 se jedn\u00e1 o krok prosp\u011b\u0161n\u00fd pro celou spole\u010dnost?<\/strong><\/p>\n\n\n\n<p><strong>Pro\u010d si knihy zaslou\u017e\u00ed nulov\u00e9 DPH?<\/strong><\/p>\n\n\n\n<p>Knihy nejsou jen pon\u011bkud n\u00e1vykov\u00fdm kon\u00ed\u010dkem (i kdy\u017e ani tuto funkci jim nem\u016f\u017eeme up\u0159\u00edt), ale p\u0159edev\u0161\u00edm <strong>v\u00fdznamn\u00fdm vzd\u011bl\u00e1vac\u00edm n\u00e1strojem. <\/strong>V&nbsp;dob\u011b internetu m\u00e1me sice informace na dosah ruky, odborn\u00e9 publikace jsou ale v\u011brohodn\u011bj\u0161\u00edm a spolehliv\u011bj\u0161\u00edm zdrojem, kde za spr\u00e1vnost informac\u00ed obvykle ru\u010d\u00ed experti v&nbsp;dan\u00e9 oblasti. I beletrie m\u00e1 ale mnoho p\u0159\u00ednos\u016f \u2013 krom\u011b toho, \u017ee nab\u00edz\u00ed \u00fanik od ka\u017edodenn\u00edch starost\u00ed, taky roz\u0161i\u0159uje nejen slovn\u00ed z\u00e1sobu, ale i obzory.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"307\" src=\"https:\/\/www.luxor.cz\/blog\/wp-content\/uploads\/308888674_5585334728223175_8480973841042733686_n-1024x307.jpg\" alt=\"\" class=\"wp-image-20796\" title=\"\" srcset=\"https:\/\/www.luxor.cz\/blog\/wp-content\/uploads\/308888674_5585334728223175_8480973841042733686_n-1024x307.jpg 1024w, https:\/\/www.luxor.cz\/blog\/wp-content\/uploads\/308888674_5585334728223175_8480973841042733686_n-600x180.jpg 600w, https:\/\/www.luxor.cz\/blog\/wp-content\/uploads\/308888674_5585334728223175_8480973841042733686_n-300x90.jpg 300w, https:\/\/www.luxor.cz\/blog\/wp-content\/uploads\/308888674_5585334728223175_8480973841042733686_n-768x230.jpg 768w, https:\/\/www.luxor.cz\/blog\/wp-content\/uploads\/308888674_5585334728223175_8480973841042733686_n-1536x460.jpg 1536w, https:\/\/www.luxor.cz\/blog\/wp-content\/uploads\/308888674_5585334728223175_8480973841042733686_n-1000x299.jpg 1000w, https:\/\/www.luxor.cz\/blog\/wp-content\/uploads\/308888674_5585334728223175_8480973841042733686_n.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p><strong>Kni\u017en\u00ed trh pot\u0159ebuje rozmanitost<\/strong><\/p>\n\n\n\n<p>P\u0159i rostouc\u00edch n\u00e1kladech na publikaci knih mus\u00ed nakladatel\u00e9 v\u00edc a v\u00edc d\u00e1vat p\u0159ednost titul\u016fm se velk\u00fdm prodejn\u00edm potenci\u00e1lem \u2013 to ale m\u016f\u017ee kni\u017en\u00ed trh ochudit o jistou rozmanitost a barvitost. Nulov\u00e9 DPH tomuto p\u0159edch\u00e1z\u00ed a <strong>ponech\u00e1v\u00e1 prostor i pro odborn\u00e9 a n\u00e1ro\u010dn\u011bj\u0161\u00ed publikace<\/strong> nebo nap\u0159\u00edklad pro d\u011btsk\u00e9 knihy, jejich\u017e vyd\u00e1v\u00e1n\u00ed je kv\u016fli barevn\u00fdm ilustrac\u00edm i hrav\u00fdm prvk\u016fm \u010dasto finan\u010dn\u011b n\u00e1ro\u010dn\u00e9.<\/p>\n\n\n\n<p><strong>Budou te\u010f knihy levn\u011bj\u0161\u00ed?<\/strong><\/p>\n\n\n\n<p>N\u00e1zory na to, jestli nulov\u00e9 DPH p\u0159inese i sn\u00ed\u017een\u00ed koncov\u00fdch cen, se r\u016fzn\u00ed. Zat\u00edmco n\u011bkte\u0159\u00ed j\u00e1saj\u00ed a slibuj\u00ed zlevn\u011bn\u00ed, jin\u00ed upozor\u0148uj\u00ed na to, \u017ee situace na kni\u017en\u00edm trhu je napjat\u00e1. Covidov\u00e1 i v\u00e1le\u010dn\u00e1 krize vydavatele zat\u00ed\u017eila v\u00fdrazn\u00fdm zv\u00fd\u0161en\u00edm n\u00e1klad\u016f, a tak sp\u00ed\u0161 ne\u017e o zlevn\u011bn\u00ed knih mluv\u00ed o tom, \u017ee <strong>nulov\u00e1 sazba DPH odvr\u00e1t\u00ed hrozbu zdra\u017een\u00ed. <\/strong>Nen\u00ed ale pochyb, \u017ee se jedn\u00e1 o skv\u011blou zpr\u00e1vu! <\/p>\n\n\n\n<p>Takto situaci komentuje \u0160\u00e9f Svazu \u010desk\u00fdch knihkupc\u016f a nakladatel\u016f (S\u010cKN), majitel nakladatelstv\u00ed Pr\u00e1h a spisovatel Martin Vop\u011bnka:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>\u201eNakladatel\u016fm to pom\u016f\u017ee vyd\u00e1vat i nad\u00e1le n\u00e1ro\u010dn\u011bj\u0161\u00ed literaturu nebo odborn\u00e9 knihy. Z\u00e1rove\u0148 je to skv\u011bl\u00e1 zpr\u00e1va pro \u010desk\u00e9 \u010dten\u00e1\u0159e a zejm\u00e9na rodi\u010de. Knihy toti\u017e ur\u010dit\u011b zlevn\u00ed, co\u017e je obzvl\u00e1\u0161t\u011b d\u016fle\u017eit\u00e9 u d\u011btsk\u00fdch knih, kter\u00e9 mus\u00ed z\u016fstat dostupn\u00e9 i v t\u011bchto n\u00e1ro\u010dn\u00fdch dob\u00e1ch. Zku\u0161enosti ze zahrani\u010d\u00ed ukazuj\u00ed, \u017ee v\u00fdrazn\u00e9 sn\u00ed\u017een\u00ed DPH na knihy m\u00e1 nav\u00edc pro st\u00e1tn\u00ed rozpo\u010det ve v\u00fdsledku v\u00fdrazn\u011b pozitivn\u00ed dopad.\u201c<\/p><cite>\u2013 Martin Vop\u011bnka, zdroj: idnes.cz<\/cite><\/blockquote>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-white-color has-vivid-cyan-blue-background-color has-text-color has-background\" href=\"https:\/\/www.luxor.cz\/c\/9548\/knihy\" target=\"_blank\" rel=\"noreferrer noopener\">Oslavte to knihou<\/a><\/div>\n<\/div>\n\n\n\n<p><\/p>\n\n\n\n<p>Nev\u00edte, jak\u00e1 kniha by byla d\u016fstojnou oslavou takov\u00e9 ud\u00e1losti? Inspirujte se <a href=\"https:\/\/www.luxor.cz\/clanek\/267\/knizni-zebricek-tohoto-tydne\" target=\"_blank\" data-type=\"URL\" data-id=\"https:\/\/www.luxor.cz\/clanek\/267\/knizni-zebricek-tohoto-tydne\" rel=\"noreferrer noopener\">\u017eeb\u0159\u00ed\u010dkem<\/a> t\u011bch, kter\u00e9 u n\u00e1s te\u010f \u010dten\u00e1\u0159i kupuj\u00ed nejv\u00edce. Aktualizujeme ho pro v\u00e1s ka\u017ed\u00e9 pond\u011bl\u00ed. Nebo se vrhn\u011bte rovnou na <a href=\"https:\/\/www.luxor.cz\/c\/9548\/knihy?ffl=59\" target=\"_blank\" data-type=\"URL\" data-id=\"https:\/\/www.luxor.cz\/c\/9548\/knihy?ffl=59\" rel=\"noreferrer noopener\">novinky<\/a>.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><a href=\"https:\/\/www.luxor.cz\/clanek\/267\/knizni-zebricek-tohoto-tydne\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" width=\"600\" height=\"220\" src=\"https:\/\/www.luxor.cz\/blog\/wp-content\/uploads\/knizni-zebricek.jpg\" alt=\"\" class=\"wp-image-20801\" title=\"\" srcset=\"https:\/\/www.luxor.cz\/blog\/wp-content\/uploads\/knizni-zebricek.jpg 600w, https:\/\/www.luxor.cz\/blog\/wp-content\/uploads\/knizni-zebricek-300x110.jpg 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/a><\/figure><\/div>\n","protected":false},"excerpt":{"rendered":"<p>S&nbsp;p\u0159edstaven\u00edm nov\u00e9ho vl\u00e1dn\u00edho bal\u00ed\u010dku kni\u017en\u00ed sv\u011bt oblet\u011bla z\u00e1sadn\u00ed zpr\u00e1va: Od 1.&nbsp;1.&nbsp;2024 se sazba DPH u knih sni\u017euje na 0 %. Pro\u010d j\u00e1saj\u00ed vydavatel\u00e9, knihkupci i \u010dten\u00e1\u0159i, ale z\u00e1rove\u0148 se jedn\u00e1 [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":20797,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_EventAllDay":false,"_EventTimezone":"","_EventStartDate":"","_EventEndDate":"","_EventStartDateUTC":"","_EventEndDateUTC":"","_EventShowMap":false,"_EventShowMapLink":false,"_EventURL":"","_EventCost":"","_EventCostDescription":"","_EventCurrencySymbol":"","_EventCurrencyCode":"","_EventCurrencyPosition":"","_EventDateTimeSeparator":"","_EventTimeRangeSeparator":"","_EventOrganizerID":[],"_EventVenueID":[],"_OrganizerEmail":"","_OrganizerPhone":"","_OrganizerWebsite":"","_VenueAddress":"","_VenueCity":"","_VenueCountry":"","_VenueProvince":"","_VenueState":"","_VenueZip":"","_VenuePhone":"","_VenueURL":"","_VenueStateProvince":"","_VenueLat":"","_VenueLng":"","_VenueShowMap":false,"_VenueShowMapLink":false,"twitterCardType":"","cardImageID":0,"cardImage":"","cardTitle":"","cardDesc":"","cardImageAlt":"","cardPlayer":"","cardPlayerWidth":0,"cardPlayerHeight":0,"cardPlayerStream":"","cardPlayerCodec":"","footnotes":""},"categories":[5,6],"tags":[20963,21649],"class_list":["post-20795","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-aktuality","category-knizni-zajimavosti","tag-aktualni-tema","tag-knizni-novinky"],"acf":{"related_products":null},"_links":{"self":[{"href":"https:\/\/www.luxor.cz\/blog\/wp-json\/wp\/v2\/posts\/20795","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.luxor.cz\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.luxor.cz\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.luxor.cz\/blog\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/www.luxor.cz\/blog\/wp-json\/wp\/v2\/comments?post=20795"}],"version-history":[{"count":0,"href":"https:\/\/www.luxor.cz\/blog\/wp-json\/wp\/v2\/posts\/20795\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.luxor.cz\/blog\/wp-json\/wp\/v2\/media\/20797"}],"wp:attachment":[{"href":"https:\/\/www.luxor.cz\/blog\/wp-json\/wp\/v2\/media?parent=20795"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.luxor.cz\/blog\/wp-json\/wp\/v2\/categories?post=20795"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.luxor.cz\/blog\/wp-json\/wp\/v2\/tags?post=20795"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}