Auto\u0159i knihy \u2013 Richard H. Thaler a Cass R. Sunstein p\u0159edstavuj\u00ed model, \u010di mo\u017en\u00e1 l\u00e9pe \u0159e\u010deno ekonomick\u00fd sm\u011br, kter\u00fd kombinuje svobodnou volbu ob\u010dan\u016f a ur\u010ditou m\u00edru \u201epaternalizmu\u201c \u2013 tedy z\u00e1sah\u016f do svobody \u010dlov\u011bka. A pr\u00e1v\u011b tyto z\u00e1sahy \u2013 tzv. \u201e\u0161\u0165ouchy\u201c \u2013 maj\u00ed \u010dlov\u011bka posunout k\u00a0efektivn\u011bj\u0161\u00edmu \u017eivotu.<\/p>\n
Thaler se Sunsteinem tvrd\u00ed, \u017ee p\u0159irozenost\u00ed \u010dlov\u011bka je setrv\u00e1vat na sv\u00e9m m\u00edst\u011b, pe\u010dovat \u201eo sv\u00e9 jist\u00e9\u201c a nevyv\u00edjet se d\u00e1le. Auto\u0159i tuto svou teorii dokl\u00e1daj\u00ed \u0159adou p\u0159\u00edb\u011bh\u016f a p\u0159\u00edklad\u016f, kdy se z\u00e1sahem zven\u010d\u00ed poda\u0159ilo zm\u011bnit stav v\u011bc\u00ed k\u00a0lep\u0161\u00edmu. \u00a0Tyto p\u0159\u00edb\u011bhy jsou pod\u00e1ny s\u00a0lehk\u00fdm humorem a p\u0159edstavuj\u00ed nejz\u00e1bavn\u011bj\u0161\u00ed slo\u017eku knihy.<\/p>\n
Ta je ps\u00e1na pro americk\u00e9ho \u010dten\u00e1\u0159e \u2013 a je to na ni vid\u011bt. Ur\u010dit\u011b ji to ale v\u00a0o\u010d\u00edch neamerick\u00e9ho \u010dten\u00e1\u0159e nedegraduje. Vych\u00e1z\u00ed sice z\u00a0americk\u00e9ho prost\u0159ed\u00ed a z\u00a0jejich pojet\u00ed managementu a \u017eivota v\u016fbec, ale z\u00e1v\u011bry, k\u00a0nim\u017e auto\u0159i knihy doch\u00e1zej\u00ed, jsou pou\u017eiteln\u00e9 pro ka\u017ed\u00e9ho.<\/p>\n
Probl\u00e9m ale m\u016f\u017eeme vid\u011bt v\u00a0tom, \u017ee syst\u00e9m, kter\u00fd auto\u0159i prezentuj\u00ed, nemus\u00ed ka\u017ed\u00e9mu vyhovovat. Tato kniha tedy nem\u016f\u017ee b\u00fdt univerz\u00e1ln\u00edm manu\u00e1lem pro v\u00e1\u0161 \u017eivot, ale m\u016f\u017ee (nicm\u00e9n\u011b nemus\u00ed) b\u00fdt on\u00edm \u0161\u0165ouchem, kter\u00fd v\u00e1s m\u016f\u017ee inspirovat. Velkou p\u0159ednost\u00ed je lehkost, s\u00a0jakou je naps\u00e1na a d\u00edky tomu nen\u00ed Nudge (\u0160\u0165ouch) nudnou p\u0159edn\u00e1\u0161kou, ale docela z\u00e1bavn\u00fdm \u010dten\u00edm.<\/p><\/p>\n","protected":false},"excerpt":{"rendered":"
Kniha Nudge (\u0160\u0165ouch) nen\u00ed jen dal\u0161\u00edm p\u0159\u00edsp\u011bvkem v motiva\u010dn\u00ed literatu\u0159e, jak zm\u011bnit sv\u016fj \u017eivot, jak vyd\u011blat v\u00edc pen\u011bz \u2013 jak sv\u016fj \u017eivot obohatit. \u0160\u0165ouch v\u00edce ne\u017e motiva\u010dn\u00ed p\u0159\u00edru\u010dku p\u0159ipom\u00edn\u00e1 sociologicko-ekonomickou pr\u00e1ci o motivech lidsk\u00e9ho kon\u00e1n\u00ed.<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_EventAllDay":false,"_EventTimezone":"","_EventStartDate":"","_EventEndDate":"","_EventStartDateUTC":"","_EventEndDateUTC":"","_EventShowMap":false,"_EventShowMapLink":false,"_EventURL":"","_EventCost":"","_EventCostDescription":"","_EventCurrencySymbol":"","_EventCurrencyCode":"","_EventCurrencyPosition":"","_EventDateTimeSeparator":"","_EventTimeRangeSeparator":"","_EventOrganizerID":[],"_EventVenueID":[],"_OrganizerEmail":"","_OrganizerPhone":"","_OrganizerWebsite":"","_VenueAddress":"","_VenueCity":"","_VenueCountry":"","_VenueProvince":"","_VenueState":"","_VenueZip":"","_VenuePhone":"","_VenueURL":"","_VenueStateProvince":"","_VenueLat":"","_VenueLng":"","_VenueShowMap":false,"_VenueShowMapLink":false,"twitterCardType":"","cardImageID":0,"cardImage":"","cardTitle":"","cardDesc":"","cardImageAlt":"","cardPlayer":"","cardPlayerWidth":0,"cardPlayerHeight":0,"cardPlayerStream":"","cardPlayerCodec":"","footnotes":""},"categories":[7],"tags":[],"class_list":["post-2017","post","type-post","status-publish","format-standard","hentry","category-recenze"],"acf":{"related_products":null},"_links":{"self":[{"href":"https:\/\/www.luxor.cz\/blog\/wp-json\/wp\/v2\/posts\/2017","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.luxor.cz\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.luxor.cz\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.luxor.cz\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.luxor.cz\/blog\/wp-json\/wp\/v2\/comments?post=2017"}],"version-history":[{"count":0,"href":"https:\/\/www.luxor.cz\/blog\/wp-json\/wp\/v2\/posts\/2017\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.luxor.cz\/blog\/wp-json\/wp\/v2\/media?parent=2017"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.luxor.cz\/blog\/wp-json\/wp\/v2\/categories?post=2017"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.luxor.cz\/blog\/wp-json\/wp\/v2\/tags?post=2017"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}