{"id":1981,"date":"2009-07-08T14:23:00","date_gmt":"2009-07-08T12:23:00","guid":{"rendered":"https:\/\/www.luxor.cz\/blog\/nezarazene\/cesi-on-line\/"},"modified":"2023-01-06T16:20:13","modified_gmt":"2023-01-06T15:20:13","slug":"cesi-on-line-16","status":"publish","type":"post","link":"https:\/\/www.luxor.cz\/blog\/nezarazene\/cesi-on-line-16\/","title":{"rendered":"\u010ce\u0161i on-line"},"content":{"rendered":"<\/p>\n<p><span>Zat\u00edmco  nap\u0159\u00edklad jeden z\u00a0nejv\u011bt\u0161\u00edch internetov\u00fdch obchod\u016f  Vltava.cz je v\u00a0\u010derven\u00fdch \u010d\u00edslech, dal\u0161\u00ed internetov\u00e9  obchody zaznamen\u00e1vaj\u00ed n\u00e1r\u016fsty nejen v\u00a0n\u00e1v\u0161t\u011bvnosti, ale i  v\u00fdrazn\u00e9 zv\u00fd\u0161en\u00ed prodej\u016f. \u201eTr\u017eby tuzemsk\u00fdch internetov\u00fdch  obchod\u016f letos stoupnou navzdory krizi o 20 %,\u201c odhaduje r\u016fst  objemu internetov\u00fdch pohyb\u016f v\u00fdkonn\u00fd \u0159editel Asociace pro  elektronickou komerci Jan Vety\u0161ka. <\/span><\/p>\n<p><span>To  potvrzuje i provozovatel jednoho z\u00a0nejv\u011bt\u0161\u00edho knihkupeck\u00e9ho  on-line obchodu v\u00a0\u010cech\u00e1ch, spole\u010dnost Neoluxor. \u201eLetos,  jako ostatn\u011b ka\u017edoro\u010dn\u011b, navzdory krizi zaznamen\u00e1v\u00e1me na  internetov\u00e9m odchodu Neoluxor.cz n\u00e1r\u016fst n\u00e1kup\u016f okolo 50 procent  a progn\u00f3za do konce tohoto roku zn\u00ed na stejnou cifru,\u201c \u0159\u00edk\u00e1  Zuzana Tur\u0148ov\u00e1 z\u00a0Neoluxoru. <\/span><\/p>\n<\/p>\n<p><span>Jak  ukazuj\u00ed pr\u016fb\u011b\u017en\u00e9 v\u00fdsledky tohoto roku, \u010ce\u0161i utr\u00e1cej\u00ed za  n\u00e1kupy zbo\u017e\u00ed a slu\u017eeb na internetu \u010d\u00edm d\u00e1l v\u00edce. Je to  zp\u016fsobeno jednak pravideln\u00fdm n\u00e1r\u016fstem nakupuj\u00edc\u00edch on-line a  jednak jde o dopad krize, kdy v\u011bt\u0161ina lid\u00ed zva\u017euje by\u0165 minim\u00e1ln\u00ed  rozd\u00edly v\u00a0cen\u00e1ch a dok\u00e1\u017e\u00ed kv\u016fli nim migrovat ze sv\u00fdch  obl\u00edben\u00fdch kamenn\u00fdch obchod\u016f do virtu\u00e1ln\u00edch. Zaj\u00edmavou k\u0159ivku  dlouhodob\u00e9ho on-line chov\u00e1n\u00ed vykazuje v\u00fdvoj prodej\u016f na  Neoluxor.cz. Jeho zalo\u017een\u00ed v\u00a0roce 2005 bylo dopl\u0148kem pro s\u00ed\u0165  kamenn\u00fdch knihkupectv\u00ed Neoluxor. Skokov\u00e9 n\u00e1r\u016fsty objedn\u00e1vek a  tr\u017eeb z\u00a0roku na rok ale provozovatele v\u00edce ne\u017e p\u0159ekvapily a  dnes doh\u00e1n\u00ed l\u00eddry ve sv\u00e9m oboru. Prvn\u00ed prodejn\u00ed sezonu p\u0159ed  \u010dty\u0159mi lety uskute\u010dnili lid\u00e9 na Neoluxor.cz 14 tis\u00edc objedn\u00e1vek,  loni to bylo ji\u017e 65 tis\u00edc. <\/span><\/p>\n<\/p>\n<p><span>Podle  Zuzany Tur\u0148ov\u00e9 m\u00e1 r\u016fst prodej\u016f t\u0159i z\u00e1kladn\u00ed pil\u00ed\u0159e. \u201eJasn\u00e1  specializace, \u0161\u00ed\u0159e kvalitn\u00edho sortimentu a spolehlivost, se  kterou z\u00e1kazn\u00edk m\u016f\u017ee po\u010d\u00edtat jako se standardem.\u201c Internetov\u00fd  obchod s\u00a0knihami <\/span><span><a href=\"http:\/\/www.neoluxor.cz\/\" target=\"_blank\" rel=\"noopener\"><span>Neoluxor.cz<\/span><\/a><\/span><span> je jeden z\u00a0nejv\u011bt\u0161\u00edch, co se t\u00fdk\u00e1 kni\u017en\u00edho sortimentu. \u201eV  sou\u010dasnosti nab\u00edz\u00edme on-line na pades\u00e1t tis\u00edc kni\u017en\u00edch titul\u016f  a denn\u011b p\u0159ib\u00fdvaj\u00ed dal\u0161\u00ed, tak\u017ee lid\u00e9 si tu nakoup\u00ed od poh\u00e1dek  po u\u010debnice byznysu. Nav\u00edc se u n\u00e1s d\u00e1 nakupovat t\u0159eba i  s\u00a0\u00fasp\u011b\u0161nou elektronickou pen\u011b\u017eenkou PaySec,\u201c vysv\u011btluje  Zuzana Tur\u0148ov\u00e1. To nazna\u010duje jasn\u00fd trend \u2013 lid\u00e9 nejen, \u017ee  budou i do budoucna z\u00a0re\u00e1ln\u00fdch obchod\u016f migrovat na ty  internetov\u00e9, ale obchodn\u00edci, kte\u0159\u00ed budou cht\u00edt krizi p\u0159est\u00e1t  v\u00a0\u010dern\u00fdch \u010d\u00edslech, budou muset z\u00e1kazn\u00edkovi p\u0159i nakupov\u00e1n\u00ed  nab\u00eddnout ve\u0161ker\u00fd mo\u017en\u00fd komfort. Potvrzuj\u00ed to i z\u00e1kazn\u00edci.  \u201eInternetov\u00fd obchod, ve kter\u00e9m budu nakupovat, mus\u00ed m\u00edt velk\u00fd  v\u00fdb\u011br zbo\u017e\u00ed  za n\u00edzk\u00e9 ceny a m\u011bl by m\u00edt jednoduch\u00fd syst\u00e9m  objedn\u00e1v\u00e1n\u00ed i placen\u00ed,\u201c \u0159\u00edk\u00e1 stejn\u011b jako v\u011bt\u0161ina  internetov\u00fdch nakupuj\u00edc\u00edch Lenka Poho\u0159elsk\u00e1, kter\u00e1 utrat\u00ed za  n\u00e1kup na internetu ro\u010dn\u011b na deset tis\u00edc korun. <\/span><\/p>\n<\/p>\n<p>&#8222;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Lid\u00e9 se ve virtu\u00e1ln\u00edch n\u00e1kupech zabydleli. \u010cesko zaznamen\u00e1v\u00e1 kontinu\u00e1ln\u00ed r\u016fst po\u010d\u00edta\u010dov\u00e9 gramotnosti ve v\u0161ech v\u011bkov\u00fdch kategori\u00edch a dokonce i lid\u00e9 star\u0161\u00ed generace p\u0159izn\u00e1vaj\u00ed, \u017ee se v\u00a0n\u00e1kupech on-line na\u0161li. Lid\u00e9 se nau\u010dili nakupovat na internetu v\u0161e od potravin p\u0159es knihy a\u017e po auta. V\u00a0\u010cesku je ke dne\u0161ku v\u00edce ne\u017e 5 mili\u00f3n\u016f aktivn\u00edch u\u017eivatel\u016f internetu.<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_EventAllDay":false,"_EventTimezone":"","_EventStartDate":"","_EventEndDate":"","_EventStartDateUTC":"","_EventEndDateUTC":"","_EventShowMap":false,"_EventShowMapLink":false,"_EventURL":"","_EventCost":"","_EventCostDescription":"","_EventCurrencySymbol":"","_EventCurrencyCode":"","_EventCurrencyPosition":"","_EventDateTimeSeparator":"","_EventTimeRangeSeparator":"","_EventOrganizerID":[],"_EventVenueID":[],"_OrganizerEmail":"","_OrganizerPhone":"","_OrganizerWebsite":"","_VenueAddress":"","_VenueCity":"","_VenueCountry":"","_VenueProvince":"","_VenueState":"","_VenueZip":"","_VenuePhone":"","_VenueURL":"","_VenueStateProvince":"","_VenueLat":"","_VenueLng":"","_VenueShowMap":false,"_VenueShowMapLink":false,"twitterCardType":"","cardImageID":0,"cardImage":"","cardTitle":"","cardDesc":"","cardImageAlt":"","cardPlayer":"","cardPlayerWidth":0,"cardPlayerHeight":0,"cardPlayerStream":"","cardPlayerCodec":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-1981","post","type-post","status-publish","format-standard","hentry","category-nezarazene"],"acf":{"related_products":null},"_links":{"self":[{"href":"https:\/\/www.luxor.cz\/blog\/wp-json\/wp\/v2\/posts\/1981","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.luxor.cz\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.luxor.cz\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.luxor.cz\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.luxor.cz\/blog\/wp-json\/wp\/v2\/comments?post=1981"}],"version-history":[{"count":0,"href":"https:\/\/www.luxor.cz\/blog\/wp-json\/wp\/v2\/posts\/1981\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.luxor.cz\/blog\/wp-json\/wp\/v2\/media?parent=1981"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.luxor.cz\/blog\/wp-json\/wp\/v2\/categories?post=1981"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.luxor.cz\/blog\/wp-json\/wp\/v2\/tags?post=1981"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}