{"id":1979,"date":"2009-04-29T10:44:00","date_gmt":"2009-04-29T08:44:00","guid":{"rendered":"https:\/\/www.luxor.cz\/blog\/nezarazene\/cesi-maji-knihy-radi-ale-cas-na-ne-hledaji-tezko\/"},"modified":"2023-01-06T16:20:13","modified_gmt":"2023-01-06T15:20:13","slug":"cesi-maji-knihy-radi-ale-cas-na-ne-hledaji-tezko-14","status":"publish","type":"post","link":"https:\/\/www.luxor.cz\/blog\/nezarazene\/cesi-maji-knihy-radi-ale-cas-na-ne-hledaji-tezko-14\/","title":{"rendered":"\u010ce\u0161i maj\u00ed knihy r\u00e1di, ale \u010das na n\u011b hledaj\u00ed t\u011b\u017eko"},"content":{"rendered":"<\/p>\n

\u010ce\u0161i r\u00e1di \u010dtou, ale t\u011b\u017eko si hledaj\u00ed \u010das<\/span><\/h2>\n

\u017de jsou \u010ce\u0161i pr\u016fm\u011brn\u00fdmi \u010dten\u00e1\u0159i, uk\u00e1zal bleskov\u00fd pr\u016fzkum nejv\u011bt\u0161\u00edho knihkupce u n\u00e1s \u2013 Neoluxoru. Pr\u016fzkum vypov\u011bd\u011bl, \u017ee 60% \u010cech\u016f r\u00e1do \u010dte, ale dv\u011b t\u0159etiny z\u00a0nich si jen t\u011b\u017eko na knihu nach\u00e1z\u00ed \u010das. \u201eJe to d\u00e1no \u017eivotn\u00edm stylem, mo\u017enost\u00ed p\u0159\u00edstupu k\u00a0televizi a internetu,\u201c uv\u00e1d\u00ed Zuzana Tur\u0148ov\u00e1 z\u00a0Neoluxoru a dod\u00e1v\u00e1: \u201eNeoluxor v\u0161ak nepoc\u00edtil za l\u00e9ta sv\u00e9 existence odliv z\u00e1jmu \u010dten\u00e1\u0159\u016f, naopak. Lid\u00e9 se k na\u0161im knih\u00e1m vrac\u00ed nejen ze z\u00e1jmov\u00e9ho, ale i intelektu\u00e1ln\u00edho d\u016fvodu.\u201c Pr\u016fm\u011brn\u011b lid\u00e9 v\u00a0produktivn\u00edm v\u011bku utrat\u00ed za knihy 2,5 tis\u00edce korun ro\u010dn\u011b, ale to, co a kolik knih za n\u011b nakoup\u00ed, se li\u0161\u00ed podle v\u011bku. Mlad\u00ed od 25 let prostuduj\u00ed 23 knih ro\u010dn\u011b a t\u0159etina z\u00a0nich jsou u\u010debnice. Lid\u00e9 do 40 let p\u0159e\u010dtou 18 kni\u017en\u00edch titul\u016f a po 40. roce si ji\u017e nach\u00e1zej\u00ed na knihy v\u00edce \u010dasu a projde jim rukama pr\u016fm\u011brn\u011b 31 knih. Pen\u011b\u017en\u00ed obnos pak lid\u00e9 utrat\u00ed nejrad\u011bji ve sv\u00e9m obl\u00edben\u00e9m knihkupectv\u00ed, cel\u00e1 t\u0159etina m\u00e1 sv\u00e9 favorizovan\u00e9 kamenn\u00e9 knihkupectv\u00ed, kam si chod\u00ed knihy vybrat a koupit. <\/span><\/p>\n<\/p>\n

Mu\u017ei kupuj\u00ed m\u00e9n\u011b, ale utrat\u00ed v\u00edce <\/span><\/h2>\n<\/p>\n

Zaj\u00edmav\u00e9 \u00fadaje se objevily srovn\u00e1n\u00edm zvyklost\u00ed n\u00e1kup\u016f \u017een a mu\u017e\u016f. Pr\u016fzkum poukazuje na to, \u017ee si mu\u017ei koup\u00ed ro\u010dn\u011b zhruba 16 titul\u016f, co\u017e je sice o deset kus\u016f m\u00e9n\u011b, ne\u017e si po\u0159\u00edd\u00ed \u017eeny, zato za n\u011b utrat\u00ed v\u00edce pen\u011bz. \u201eJe to d\u00e1no jist\u00fdm fajn\u0161mekrovstv\u00edm mu\u017e\u016f. Ti si rad\u011bji zakoup\u00ed nap\u0159\u00edklad dra\u017e\u0161\u00ed knihu o v\u00edn\u011b, kde\u017eto \u017eeny s\u00e1hnou \u010dast\u011bji po praktick\u00e9 kucha\u0159ce nebo dobr\u00e9 beletrii, kter\u00e1 v\u0161ak stoj\u00ed m\u00e9n\u011b.\u201c D\u00e1v\u00e1 k\u00a0\u00fadaji poznatek z\u00a0praxe Zuzana Tur\u0148ov\u00e1.<\/span><\/p>\n<\/p>\n

Nap\u0159\u00edklad u skupiny lid\u00ed od 26 do 40 let se pak projevuje nov\u00fd sociologick\u00fd jev – kupuj\u00ed si ro\u010dn\u011b velk\u00e9 mno\u017estv\u00ed u\u010debnic. Stalo se ji\u017e zvyklost\u00ed, \u017ee se \u010ce\u0161i pr\u016fb\u011b\u017en\u011b vzd\u011bl\u00e1vaj\u00ed, aby neust\u00e1le byli pro trh pr\u00e1ce atraktivn\u00ed, anebo se r\u00e1di samovzd\u011bl\u00e1vaj\u00ed. Nejv\u00edce v\u0161ak \u010dten\u00e1\u0159i preferuj\u00ed samoz\u0159ejm\u011b masov\u011b zam\u011b\u0159enou beletrii, d\u00e1le pak odborn\u011b nau\u010dnou literaturu a popul\u00e1rn\u011b nau\u010dnou literaturu. Sv\u011bd\u010d\u00ed o tom i \u017eeb\u0159\u00ed\u010dek prodan\u00fdch knih knihkupectv\u00ed Neoluxor. \u201eNa sam\u00e9 \u0161pi\u010dce se v\u017edy um\u00edst\u00ed beletrie, po minul\u00e9 roky n\u00e1kup\u016fm v\u00a0Neoluxoru kralovaly tituly J.K.Rowlingov\u00e9,\u201c potvrzuje Zuzana Tur\u0148ov\u00e1. <\/span><\/p>\n<\/p>\n

\u010cteme, co p\u0159\u00e1tel\u00e9 doporu\u010d\u00ed<\/span><\/h2>\n

Budouc\u00ed \u010dten\u00e1\u0159 se r\u00e1d nech\u00e1v\u00e1 zl\u00e1kat k\u00a0n\u00e1kupu knihy d\u00edky doporu\u010den\u00ed p\u0159\u00e1tel a lid\u00e9 do 25 let se \u010dasto c\u00edt\u00ed b\u00fdt tla\u010deni do \u010detby, a\u010d je nezaj\u00edm\u00e1. \u201eTo je zp\u016fsobeno t\u00edm, \u017ee jsou v\u011bt\u0161inou \u0161kolou povinn\u00e9 a jsou nuceni pou\u017e\u00edvat u\u010debnice. Ve mnoh\u00fdch ta pachu\u0165 po povinnosti \u010d\u00edst z\u016fst\u00e1v\u00e1 i po ukon\u010den\u00ed \u0161koln\u00ed doch\u00e1zky. Okolo 25 let pak z\u00e1kazn\u00edci daj\u00ed p\u0159i v\u00fdb\u011bru knih i na reklamu. Ostatn\u00ed v\u011bkov\u00e9 skupiny ji\u017e m\u00e9n\u011b. Velk\u00e1 skupina skaln\u00edch \u010dten\u00e1\u0159\u016f m\u00e1 v\u0161ak ji\u017e sv\u016fj stanoven\u00fd vkus, vyb\u00edraj\u00ed si ve obl\u00edben\u00e9m kni\u017en\u00edm \u017e\u00e1nru tituly, kter\u00e9 odpov\u00eddaj\u00ed jejich po\u017eadavk\u016fm dle autora, povahy, t\u00e9matu. \u201eM\u00e1lokdy se tak stane, \u017ee beletrist\u00e9 z\u00e1sadn\u011b migruj\u00ed ke knih\u00e1m o um\u011bn\u00ed a naopak,\u201c uzav\u00edr\u00e1 Zuzana Tur\u0148ov\u00e1 z\u00a0knihkupectv\u00ed Neoluxor. <\/span><\/p><\/p>\n","protected":false},"excerpt":{"rendered":"

Knihkupectv\u00ed Neoluxor ud\u011blalo u p\u0159\u00edle\u017eitosti Sv\u011btov\u00e9ho dne knihy pr\u016fzkum \u010dten\u00e1\u0159stv\u00ed u poslucha\u010d\u016f r\u00e1di\u00ed Frekvence 1 a Bonton. A co z\u00a0toho vyplynulo? \u010ce\u0161i r\u00e1di \u010dtou, koup\u00ed si v\u00a0pr\u016fm\u011bru 24 knih ro\u010dn\u011b a utrat\u00ed za n\u011b okolo 2,5 tis\u00edce korun. V\u00a0\u010d\u00edslech se v\u0161ak prom\u00edt\u00e1 zvy\u0161uj\u00edc\u00ed se \u010dasov\u00e1 zanepr\u00e1zdn\u011bnost a civiliza\u010dn\u00ed \u201eneduhy\u201c v\u00a0podob\u011b \u010dast\u011bj\u0161\u00edho sledov\u00e1n\u00ed televize.<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_EventAllDay":false,"_EventTimezone":"","_EventStartDate":"","_EventEndDate":"","_EventStartDateUTC":"","_EventEndDateUTC":"","_EventShowMap":false,"_EventShowMapLink":false,"_EventURL":"","_EventCost":"","_EventCostDescription":"","_EventCurrencySymbol":"","_EventCurrencyCode":"","_EventCurrencyPosition":"","_EventDateTimeSeparator":"","_EventTimeRangeSeparator":"","_EventOrganizerID":[],"_EventVenueID":[],"_OrganizerEmail":"","_OrganizerPhone":"","_OrganizerWebsite":"","_VenueAddress":"","_VenueCity":"","_VenueCountry":"","_VenueProvince":"","_VenueState":"","_VenueZip":"","_VenuePhone":"","_VenueURL":"","_VenueStateProvince":"","_VenueLat":"","_VenueLng":"","_VenueShowMap":false,"_VenueShowMapLink":false,"twitterCardType":"","cardImageID":0,"cardImage":"","cardTitle":"","cardDesc":"","cardImageAlt":"","cardPlayer":"","cardPlayerWidth":0,"cardPlayerHeight":0,"cardPlayerStream":"","cardPlayerCodec":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-1979","post","type-post","status-publish","format-standard","hentry","category-nezarazene"],"acf":{"related_products":null},"_links":{"self":[{"href":"https:\/\/www.luxor.cz\/blog\/wp-json\/wp\/v2\/posts\/1979","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.luxor.cz\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.luxor.cz\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.luxor.cz\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.luxor.cz\/blog\/wp-json\/wp\/v2\/comments?post=1979"}],"version-history":[{"count":0,"href":"https:\/\/www.luxor.cz\/blog\/wp-json\/wp\/v2\/posts\/1979\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.luxor.cz\/blog\/wp-json\/wp\/v2\/media?parent=1979"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.luxor.cz\/blog\/wp-json\/wp\/v2\/categories?post=1979"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.luxor.cz\/blog\/wp-json\/wp\/v2\/tags?post=1979"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}