{"id":1978,"date":"2008-03-01T12:00:00","date_gmt":"2008-03-01T11:00:00","guid":{"rendered":"https:\/\/www.luxor.cz\/blog\/nezarazene\/brezen-za-kamna-sknihou-vlezem\/"},"modified":"2023-01-06T16:20:24","modified_gmt":"2023-01-06T15:20:24","slug":"brezen-za-kamna-sknihou-vlezem-13","status":"publish","type":"post","link":"https:\/\/www.luxor.cz\/blog\/nezarazene\/brezen-za-kamna-sknihou-vlezem-13\/","title":{"rendered":"B\u0159ezen \u2013 za kamna s\u00a0knihou vlezem\u2026"},"content":{"rendered":"<\/p>\n<p class='\"\\\"\"western\\\"\"\"\"'><span>Od  doby, kdy vytiskl Johannes Gutenberg prvn\u00ed knihu, ub\u011bhlo t\u00e9m\u011b\u0159  \u0161est stolet\u00ed. To, \u017ee d\u00edky jeho bohulib\u00e9mu po\u010dinu z\u00edskala kniha  jako m\u00e9dium na dostupnosti, nen\u00ed \u017e\u00e1dn\u00fd spor. Na v\u00fdslunn\u00ed  obliby se knihy h\u0159\u00e1ly do p\u0159\u00edchodu nov\u00e9ho n\u00e1stroje, zdroje  mno\u017estv\u00ed informac\u00ed a hlavn\u011b z\u00e1bavy \u2013 televizn\u00edho vys\u00edl\u00e1n\u00ed.  To odl\u00e1k\u00e1v\u00e1 pozornost mal\u00fdch \u010dten\u00e1\u0159\u016f k\u00a0pohodln\u00e9mu  sledov\u00e1n\u00ed obrazovek. Jak uk\u00e1zaly studie ze zahrani\u010d\u00ed, fenom\u00e9n  dne\u0161ka internet nen\u00ed m\u00e9diem, kter\u00e9 by odv\u00e1d\u011blo d\u011bti od \u010detby. <\/span><\/p>\n<p class='\"\"\\\"\"western\\\"\"\"\"'>\n<p><span>Neum\u011bt \u010d\u00edst v  dne\u0161n\u00ed \u010desk\u00e9 spole\u010dnosti ji\u017e neznamen\u00e1 b\u00fdt analfabetem, ale  t\u00edm, kdo nem\u00e1 ke knih\u00e1m vztah a neum\u00ed naj\u00edt v\u00a0p\u0159e\u010dten\u00ed  knihy po\u017eitek. Neum\u011bt \u010d\u00edst m\u016f\u017ee znamenat i ur\u010dit\u00fd handicap  v\u00a0ment\u00e1ln\u00edm rozvoji d\u00edt\u011bte. I proto je b\u0159ezen p\u0159ipom\u00edn\u00e1n  jako m\u011bs\u00edc knihy. <\/span><\/p>\n<p class='\"\"\\\"\"western\\\"\"\"\"'><span>D\u00edt\u011b,  kter\u00e9 nen\u00ed zejm\u00e9na rodi\u010di, ale i \u0161kolou vedeno k\u00a0\u010detb\u011b,  si vztah ke knize pravd\u011bpodobn\u011b nikdy neud\u011bl\u00e1. Potvrzuj\u00ed to i  u\u010ditelky druh\u00e9ho stupn\u011b \u0161kol z\u00a0Fry\u0161t\u00e1ku a Turnova Sylva  Knedlov\u00e1 a Zde\u0148ka Chmel\u00edkov\u00e1. Shodn\u011b v U\u010ditelsk\u00fdch novin\u00e1ch  uv\u00e1d\u011bj\u00ed, \u017ee nen\u00ed jednoduch\u00e9 p\u0159iv\u00e9st d\u011bti z\u00e1kladn\u00edch \u0161kol  ke kn\u00ed\u017ek\u00e1m. Rad\u011bji sleduj\u00ed televizn\u00ed seri\u00e1ly a hraj\u00ed  po\u010d\u00edta\u010dov\u00e9 hry. U\u010ditel\u00e9 si vesm\u011bs st\u011b\u017euj\u00ed na \u0161patnou  \u00farove\u0148 \u010dten\u00e1\u0159stv\u00ed d\u011bt\u00ed a proto se sna\u017e\u00ed alternativn\u00edmi,  z\u00e1bavn\u00fdmi zp\u016fsoby sv\u00e9 sv\u011b\u0159ence p\u0159iv\u00e9st ke kn\u00ed\u017ece. Jen\u017ee  prvn\u00edm, kdo by m\u011bl v\u00e9st d\u011btsk\u00e9 kroky k\u00a0\u010detb\u011b, je rodi\u010d.  Na to poukazuje i projekt Cel\u00e9 \u010cesko \u010dte d\u011btem, kter\u00fd  prost\u0159ednictv\u00edm \u010dten\u00ed knih slavn\u00fdmi osobnostmi upozor\u0148uje na  to, \u017ee pouh\u00e9 ka\u017edodenn\u00ed dvacetiminutov\u00e9 \u010dten\u00ed poh\u00e1dky,  zad\u011bl\u00e1v\u00e1 na \u201e\u010dten\u00e1\u0159e\u201c. <\/span><\/p>\n<p class='\"\"\\\"\"western\\\"\"\"\"'>\n<p class='\"\"\\\"\"western\\\"\"\"\"'><span>U  d\u00edt\u011bte, kter\u00e9 ne\u010dte, je pravd\u011bpodobnost men\u0161\u00edho v\u0161eobecn\u00e9ho  p\u0159ehledu, samostatnosti v\u00a0usuzov\u00e1n\u00ed a rozhodov\u00e1n\u00ed, hor\u0161\u00ed  soust\u0159ed\u011bnost a d\u00e1 se \u0159\u00edci i pomalej\u0161\u00ed rozvoj v\u00a0inteligenci  jako takov\u00e9. Knihkupci jsou ale v\u00a0k\u00e1r\u00e1n\u00ed opatrn\u00ed \u201eV\u00edd\u00e1me  v\u00a0na\u0161ich obchodech hodn\u011b rodi\u010d\u016f s\u00a0d\u011btmi \u0161koln\u00edho  v\u011bku, a d\u011btsk\u00e1 literatura je jednou z\u00a0neprod\u00e1van\u011bj\u0161\u00edch,\u201c  \u0159\u00edk\u00e1 Ji\u0159\u00ed B\u00edlek, manager ze s\u00edt\u011b Neoluxor a dod\u00e1v\u00e1:  \u201eNap\u0159\u00edklad v\u0161echny d\u00edly Harryho Pottera p\u0159ivedly ke knize  podle v\u0161ech indici\u00ed i notorick\u00e9 ne\u010dten\u00e1\u0159e.\u201c A dod\u00e1v\u00e1:  \u201eSamoz\u0159ejmost\u00ed se tedy bude zd\u00e1t, \u017ee nejprod\u00e1van\u011bj\u0161\u00ed knihou  minul\u00e9ho roku byl Harry Potter a relikvie smrti, hned t\u0159et\u00ed se  um\u00edstila podzimn\u00ed novinka Bajky Barda Beedleho, oboj\u00ed od Joanne K.  Rowlingov\u00e9.\u201c Z\u00e1jem d\u011bt\u00ed o knihy potvrzuj\u00ed i faktick\u00e1 \u010d\u00edsla  prodej\u016f. Neoluxor v\u00a0roce 2007 prodal \u010dtvrt milionu d\u011btsk\u00fdch  knih a v\u00a0roce2008 to bylo ji\u017e t\u00e9m\u011b\u0159 270 tis\u00edc. <\/span><\/p>\n<p class='\"\"\\\"\"western\\\"\"\"\"'>\n<p class='\"\"\\\"\"western\\\"\"\"\"'><span>M\u011bs\u00edc knihy  a internetu m\u00e1 za \u00fakol upoutat nejen pozornost trval\u00fdch z\u00e1jemc\u016f.  Proto nejv\u011bt\u0161\u00ed prodejce knih, s\u00ed\u0165 Neoluxor, l\u00e1k\u00e1 b\u011bhem b\u0159ezna  na mno\u017estv\u00ed z\u00e1kaznicky zaj\u00edmav\u00fdch akc\u00ed. Ji\u0159\u00ed B\u00edlek k\u00a0tomu  \u0159\u00edk\u00e1: \u201eJe naprosto p\u0159irozen\u00e9, \u017ee v\u00a0b\u0159eznu, m\u011bs\u00edci  knihy, pracujeme se z\u00e1kazn\u00edkem na jeho z\u00e1jmu o knihy. Kup\u0159\u00edkladu  jsme s\u00a0nakladatelstv\u00edm BB Art p\u0159ipravili pades\u00e1tiprocentn\u00ed  slevy stovky zaj\u00edmav\u00fdch knih z\u00a0oblasti beletrie a literatury  faktu. D\u00e1le ten, kdo u n\u00e1s v b\u0159eznu nakoup\u00ed za v\u00edce ne\u017e 500  korun, dostane slevovou kartu Sphere plnou v\u00fdhod. A samoz\u0159ejm\u011b  jsme nezapomn\u011bli ani na d\u011bti. Mnoho d\u011btsk\u00fdch titul\u016f dostanou  z\u00e1kazn\u00edci za 60% jejich p\u016fvodn\u00ed ceny.\u201c Vedle toho se standardn\u011b  chystaj\u00ed zaj\u00edmav\u00e1 setk\u00e1n\u00ed s autory v\u00a0Pal\u00e1ci Knih Luxor.  Jednou z\u00a0t\u011bchto akc\u00ed bude i 18. b\u0159ezna autogrami\u00e1da knihy  Rok \u0161est\u00fd prezidenta \u010cesk\u00e9 republiky V\u00e1clava Klause, anebo se  \u010dten\u00e1\u0159i do\u010dkaj\u00ed netrp\u011bliv\u011b o\u010dek\u00e1van\u00e9 \u010dtvrt\u00e9 \u010d\u00e1sti  fantas trilogie Twilight Stephanie Meyerov\u00e9.<\/span><\/p>\n<p class='\"\"\\\"\"western\\\"\"\"\"'><span><\/span><\/p>\n<\/p>\n<\/p>\n<\/p>\n<p><\/p>\n<p class='\"\"\\\"\"western\\\"\"\"\"'>\n<p>&#8222;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u010ctou d\u011bti anebo ne? Zodpov\u011bdnost le\u017e\u00ed zejm\u00e9na na tandemu rodi\u010d &#8211; u\u010ditel. Knihkupectv\u00ed Neoluxor m\u00e1 v\u00a0pr\u016fm\u011bru sedmiprocentn\u00ed meziro\u010dn\u00ed n\u00e1r\u016fst prodeje d\u011btsk\u00e9 literatury, a ani na za\u010d\u00e1tku b\u0159ezna, m\u011bs\u00edce knihy, o d\u011btsk\u00e9 knihy z\u00e1jem nepom\u00edj\u00ed.<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_EventAllDay":false,"_EventTimezone":"","_EventStartDate":"","_EventEndDate":"","_EventStartDateUTC":"","_EventEndDateUTC":"","_EventShowMap":false,"_EventShowMapLink":false,"_EventURL":"","_EventCost":"","_EventCostDescription":"","_EventCurrencySymbol":"","_EventCurrencyCode":"","_EventCurrencyPosition":"","_EventDateTimeSeparator":"","_EventTimeRangeSeparator":"","_EventOrganizerID":[],"_EventVenueID":[],"_OrganizerEmail":"","_OrganizerPhone":"","_OrganizerWebsite":"","_VenueAddress":"","_VenueCity":"","_VenueCountry":"","_VenueProvince":"","_VenueState":"","_VenueZip":"","_VenuePhone":"","_VenueURL":"","_VenueStateProvince":"","_VenueLat":"","_VenueLng":"","_VenueShowMap":false,"_VenueShowMapLink":false,"twitterCardType":"","cardImageID":0,"cardImage":"","cardTitle":"","cardDesc":"","cardImageAlt":"","cardPlayer":"","cardPlayerWidth":0,"cardPlayerHeight":0,"cardPlayerStream":"","cardPlayerCodec":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-1978","post","type-post","status-publish","format-standard","hentry","category-nezarazene"],"acf":{"related_products":null},"_links":{"self":[{"href":"https:\/\/www.luxor.cz\/blog\/wp-json\/wp\/v2\/posts\/1978","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.luxor.cz\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.luxor.cz\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.luxor.cz\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.luxor.cz\/blog\/wp-json\/wp\/v2\/comments?post=1978"}],"version-history":[{"count":0,"href":"https:\/\/www.luxor.cz\/blog\/wp-json\/wp\/v2\/posts\/1978\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.luxor.cz\/blog\/wp-json\/wp\/v2\/media?parent=1978"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.luxor.cz\/blog\/wp-json\/wp\/v2\/categories?post=1978"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.luxor.cz\/blog\/wp-json\/wp\/v2\/tags?post=1978"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}