{"id":1969,"date":"2008-07-10T12:00:00","date_gmt":"2008-07-10T10:00:00","guid":{"rendered":"https:\/\/www.luxor.cz\/blog\/nezarazene\/co-cesi-ctou-podle-zajmu-o-knihy-jsou-kovani-evropane\/"},"modified":"2023-01-06T16:20:24","modified_gmt":"2023-01-06T15:20:24","slug":"co-cesi-ctou-podle-zajmu-o-knihy-jsou-kovani-evropane-4","status":"publish","type":"post","link":"https:\/\/www.luxor.cz\/blog\/nezarazene\/co-cesi-ctou-podle-zajmu-o-knihy-jsou-kovani-evropane-4\/","title":{"rendered":"Co \u010ce\u0161i \u010dtou? Podle z\u00e1jmu o knihy jsou kovan\u00ed Evropan\u00e9"},"content":{"rendered":"<p><span>Z  anal\u00fdzy knihkupeck\u00e9 s\u00edt\u011b Neoluxor vypl\u00fdvaj\u00ed n\u00e1sleduj\u00edc\u00ed  \u010d\u00edsla: \u201eZa posledn\u00edch p\u011bt let jsme prodali 10 milion\u016f kus\u016f  knih. Z\u00a0toho jen minul\u00fd rok v\u0161ak m\u011bl pod\u00edl 3,4 milionu. O  \u010dem tato \u010d\u00edsla sv\u011bd\u010d\u00ed? Nepochybn\u011b o tom, \u017ee \u010ce\u0161i \u010d\u00edm d\u00e1l  v\u00edce \u010dtou,\u201c  \u0159\u00edk\u00e1  mana\u017eer knihkupeck\u00e9 s\u00edt\u011b Neoluxor Ji\u0159\u00ed  B\u00edlek<\/span><\/p>\n<\/p>\n<h2><span>Co  \u010cechy nejv\u00edce zaj\u00edm\u00e1<\/span><\/h2>\n<p><span>V\u00a0posledn\u00edch  letech se TOP \u017eeb\u0159\u00ed\u010dek kni\u017en\u00edch \u017e\u00e1nr\u016f zm\u011bnil. Zat\u00edmco p\u0159ed  p\u00e1r lety byly knihy s\u00a0odbornou t\u00e9matikou opom\u00edjeny, dnes  tvo\u0159\u00ed \u010dtvrtinu celkov\u00fdch prodej\u016f knih. Tak\u00e9 kn\u00ed\u017eky pro d\u011bti  jsou na vzestupu. \u201eKa\u017edoro\u010dn\u00ed pohyb t\u011bchto \u010d\u00edsel nasv\u011bd\u010duje  tomu, \u017ee jsme prav\u00ed Evropan\u00e9. Z\u00e1jem \u010cech\u016f o dan\u00e9 t\u00e9matiky  toti\u017e odpov\u00edd\u00e1 evropsk\u00fdm trend\u016fm,\u201c potvrzuje Ji\u0159\u00ed B\u00edlek. <\/span><\/p>\n<p><strong><span>TOP  \u017eeb\u0159\u00ed\u010dek knih roku 2007:<\/span><\/strong><\/p>\n<ul>\n<li>Beletrie<\/li>\n<li>Popul\u00e1rn\u011b nau\u010dn\u00e1 literatura<\/li>\n<li>U\u010debnice<\/li>\n<li>Odborn\u00e1 literatura<\/li>\n<li>D\u011btsk\u00e9 knihy<\/li>\n<\/ul>\n<p><span><strong>Beletrie<\/strong><\/span><span> je nejsiln\u011bj\u0161\u00edm kni\u017en\u00edm \u017e\u00e1nrem na cel\u00e9m sv\u011bt\u011b. A \u010ce\u0161i  nejsou jin\u00ed. Podle kni\u017en\u00ed s\u00edt\u011b Neoluxor m\u011bla nejv\u011bt\u0161\u00ed  \u010dten\u00e1\u0159sk\u00fd \u00fasp\u011bch minul\u00fd rok Nesnesiteln\u00e1 lehkost byt\u00ed od  Milana Kundery, na jej\u00ed\u017e \u010desk\u00e9 vyd\u00e1n\u00ed se netrp\u011bliv\u011b \u010dekalo  cel\u00e9 roky. Ka\u017ed\u00fd rok pak velik\u00fd objem prodan\u00e9 beletrie tvo\u0159\u00ed  ji\u017e tradi\u010dn\u011b \u010dten\u00e1\u0159sky zaj\u00edmav\u00e9 kni\u017en\u00ed novinky nap\u0159\u00edklad  od autor\u016f Paulo Coelho, Dan Brown nebo Robert Fulghum a reedice  \u00fasp\u011b\u0161n\u00fdch titul\u016f.<\/span><\/p>\n<p><span><strong>Literatura  popul\u00e1rn\u011b nau\u010dn\u00e1<\/strong><\/span><span> je velmi stabiln\u00ed kategori\u00ed. Ke \u010dten\u00e1\u0159sky\u00a0nejzaj\u00edmav\u011bj\u0161\u00edm  v\u00a0t\u00e9to kategorii pat\u0159\u00ed kucha\u0159ky, knihy pro kutily, knihy o  sportu, cestov\u00e1n\u00ed, pr\u016fvodce a knihy popisuj\u00edc\u00ed historii. Prodej  popul\u00e1rn\u011b nau\u010dn\u00e9 literatury se pohybuje v\u017edy v\u00a0p\u0159ibli\u017en\u00e9  pod\u00edlu vzhledem k\u00a0celkov\u00e9mu prodeji. <\/span><\/p>\n<p><span><strong>U\u010debnice<\/strong><\/span><span> jsou samoz\u0159ejm\u011b velmi sez\u00f3nn\u00ed z\u00e1le\u017eitost\u00ed. V\u00a0 z\u00e1\u0159\u00ed a  \u0159\u00edjnu ka\u017ed\u00fd rok prodej u\u010debnic doslova vyst\u0159el\u00ed do obrovsk\u00fdch  \u010d\u00edsel. Druhou, ji\u017e men\u0161\u00ed vlnou, jsou pak d\u00edky vysoko\u0161kolsk\u00e9mu  semestr\u00e1ln\u00edmu syst\u00e9mu ka\u017ed\u00fd rok leden a \u00fanor. Konstantn\u011b je  pak z\u00e1jem o jazykov\u00e9 u\u010debnice.<\/span><\/p>\n<p><span><strong>Odborn\u00e1  literatura<\/strong><\/span><span> neust\u00e1le zvy\u0161uje pod\u00edl v\u00a0celkov\u00e9m objemu prodej\u016f knih.  Zat\u00edmco p\u0159ed p\u00e1r lety \u0161lo jen o miziv\u00e9 procento v\u00a0celkov\u00e9m  pod\u00edlu prodeje knih, dnes odborn\u00e1 literatura tvo\u0159\u00ed celou \u010dtvrtinu  z\u00a0celkov\u00e9ho objemu. Prudk\u00fd n\u00e1r\u016fst z\u00e1jmu o publikace o  po\u010d\u00edta\u010dov\u00e9 technice, programov\u00e1n\u00ed anebo o sb\u00edrky z\u00e1kon\u016f, je  d\u00e1n rozvojem techniky a sou\u010dasnou pot\u0159ebou neust\u00e1l\u00e9 edukace. <\/span><\/p>\n<p><span>P\u00e1tou  polo\u017eku v na\u0161em TOP \u017eeb\u0159\u00ed\u010dku je <\/span><span><strong>d\u011btsk\u00e1  literatura<\/strong><\/span><span>.  V\u00a0posledn\u00edch letech knihkupectv\u00ed zaznamen\u00e1vaj\u00ed patrn\u00fd  n\u00e1r\u016fst z\u00e1jmu o d\u011btsk\u00e9 kn\u00ed\u017eky. A to je dob\u0159e. Znamen\u00e1 to, \u017ee  rodi\u010de  d\u011bti ke knih\u00e1m vedou a d\u011bti knihy je \u010dtou. Velk\u00fd \u00fasp\u011bch  m\u011bla kniha H\u00farinovi d\u011bti od J.R.R. Tolkiena, kterou po autorov\u011b  smrti dokon\u010dil jeho syn. <\/span><\/p>\n<h2>Bomba  se u\u017e konat nebude<\/h2>\n<p><span>Celkov\u00fd  kni\u017en\u00ed trh je rozdroben tis\u00edce vydan\u00fdch titul\u016f ro\u010dn\u011b.  Posledn\u00edm trendem je toti\u017e vyd\u00e1v\u00e1n\u00ed velk\u00e9ho mno\u017estv\u00ed titul\u016f  s\u00a0pom\u011brn\u011b n\u00edzk\u00fdm n\u00e1kladem. Minul\u00fd rok tak do\u0161lo k\u00a0rekordu  &#8211; nakladatel\u00e9 vydali p\u0159es\u00a018 tis\u00edc kni\u017en\u00edch titul\u016f, co\u017e  je o tis\u00edcovku v\u00edc ne\u017e minul\u00fd rok a dvojn\u00e1sobek oproti za\u010d\u00e1tku  devades\u00e1t\u00fdch let. Ve velk\u00e9m n\u00e1kladu se produkuj\u00ed pouze knihy, u  kter\u00fdch se d\u00e1 p\u0159edpokl\u00e1dat v\u00fdjime\u010dn\u00fd \u010dten\u00e1\u0159sk\u00fd z\u00e1jem.  \u201eOpravdovou \u010dten\u00e1\u0159skou bombou byla v\u00a0lednu tohoto roku  kniha o \u010darod\u011bjnick\u00e9m u\u010dni Harry Potterovi &#8211; Harry Potter a  relikvie smrti, ale takov\u00fd trh\u00e1k tento rok ji\u017e neo\u010dek\u00e1v\u00e1me,\u201c  uzav\u00edr\u00e1 Ji\u0159\u00ed B\u00edlek z Neoluxoru. <\/span><\/p>\n<h2><span>\u010ce\u0161i  si \u017e\u00e1daj\u00ed novinky<\/span><\/h2>\n<p><span>Jestli\u017ee  se dnes tiskne p\u0159es 18 tis\u00edc kni\u017en\u00edch titul\u016f, nutno dodat, \u017ee  naprost\u00e1 v\u011bt\u0161ina z\u00a0tohoto po\u010dtu \u010din\u00ed novinky. Reedice,  tedy opakovan\u00e9 vyd\u00e1n\u00ed knih, se tisknou jen v\u00a0p\u0159\u00edpad\u011b  opravdu \u00fasp\u011b\u0161n\u00fdch kni\u017en\u00edch titul\u016f. To potvrzuje hlad \u010cech\u016f  po dal\u0161\u00edch a dal\u0161\u00edch novink\u00e1ch.<\/span><\/p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u010ce\u0161i r\u00e1di \u010dtou. Zat\u00edmco v\u00a0roce 1993 utratil \u010cech  za knihy pr\u016fm\u011brn\u011b 113 korun, dnes to je bezm\u00e1la 450 korun a ro\u010dn\u00ed \u00fatraty se \u0161plhaj\u00ed nahoru. A to i p\u0159es snahy vyd\u00e1vat knihy na internetu. \u010ce\u0161i si rad\u011bji zalistuj\u00ed v\u00a0opravdov\u00fdch ti\u0161t\u011bn\u00fdch knih\u00e1ch. Minul\u00fd rok tak \u010desk\u00e1 nakladatelstv\u00ed vydala p\u0159es 18 tis\u00edc titul\u016f knih. A kter\u00e9 \u010cechy zaj\u00edmaj\u00ed nejv\u00edc?<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_EventAllDay":false,"_EventTimezone":"","_EventStartDate":"","_EventEndDate":"","_EventStartDateUTC":"","_EventEndDateUTC":"","_EventShowMap":false,"_EventShowMapLink":false,"_EventURL":"","_EventCost":"","_EventCostDescription":"","_EventCurrencySymbol":"","_EventCurrencyCode":"","_EventCurrencyPosition":"","_EventDateTimeSeparator":"","_EventTimeRangeSeparator":"","_EventOrganizerID":[],"_EventVenueID":[],"_OrganizerEmail":"","_OrganizerPhone":"","_OrganizerWebsite":"","_VenueAddress":"","_VenueCity":"","_VenueCountry":"","_VenueProvince":"","_VenueState":"","_VenueZip":"","_VenuePhone":"","_VenueURL":"","_VenueStateProvince":"","_VenueLat":"","_VenueLng":"","_VenueShowMap":false,"_VenueShowMapLink":false,"twitterCardType":"","cardImageID":0,"cardImage":"","cardTitle":"","cardDesc":"","cardImageAlt":"","cardPlayer":"","cardPlayerWidth":0,"cardPlayerHeight":0,"cardPlayerStream":"","cardPlayerCodec":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-1969","post","type-post","status-publish","format-standard","hentry","category-nezarazene"],"acf":{"related_products":null},"_links":{"self":[{"href":"https:\/\/www.luxor.cz\/blog\/wp-json\/wp\/v2\/posts\/1969","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.luxor.cz\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.luxor.cz\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.luxor.cz\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.luxor.cz\/blog\/wp-json\/wp\/v2\/comments?post=1969"}],"version-history":[{"count":0,"href":"https:\/\/www.luxor.cz\/blog\/wp-json\/wp\/v2\/posts\/1969\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.luxor.cz\/blog\/wp-json\/wp\/v2\/media?parent=1969"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.luxor.cz\/blog\/wp-json\/wp\/v2\/categories?post=1969"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.luxor.cz\/blog\/wp-json\/wp\/v2\/tags?post=1969"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}