{"id":17323,"date":"2022-09-16T13:13:28","date_gmt":"2022-09-16T11:13:28","guid":{"rendered":"https:\/\/www.luxor.cz\/blog\/?p=17323"},"modified":"2022-09-16T13:13:30","modified_gmt":"2022-09-16T11:13:30","slug":"leuchtturm-1917-protoze-detail-dela-rozdil","status":"publish","type":"post","link":"https:\/\/www.luxor.cz\/blog\/rozhovor\/leuchtturm-1917-protoze-detail-dela-rozdil\/","title":{"rendered":"LEUCHTTURM 1917: Proto\u017ee detail d\u011bl\u00e1 rozd\u00edl\u2026"},"content":{"rendered":"

LEUCHTTURM 1917<\/a> je obl\u00edben\u00e1 zna\u010dka z\u00e1pisn\u00edk\u016f a pl\u00e1nova\u010d\u016f, kter\u00e9 spl\u0148uj\u00ed vysok\u00e9 standardy kvality z\u00e1kazn\u00edk\u016f. V\u00a0s\u00edti knihkupectv\u00ed Luxor jim r\u00e1di v\u011bnujeme velkou pozornost. Stephanie Barthold, Team Leader Marketing-Communications, v\u00e1s sezn\u00e1m\u00ed s\u00a0histori\u00ed zna\u010dky, ale tak\u00e9 prozrad\u00ed, v\u00a0\u010dem jsou jejich z\u00e1pisn\u00edky jin\u00e9.<\/strong><\/p>\n

P\u0159edstav\u00edte n\u00e1m va\u0161i zna\u010dku a jej\u00ed historii?<\/strong><\/p>\n

\"\"Spole\u010dnost vze\u0161la z\u00a0n\u011bmeck\u00e9ho vydavatelstv\u00ed KaBe Verlag, zalo\u017een\u00e9ho v roce 1917 v\u00a0Ascherslebenu, a roz\u0161\u00ed\u0159en\u00e9ho o vydavatelstv\u00ed Leuchtturm Albenverlag, zalo\u017een\u00e9ho v roce 1948 v Hamburku. Ob\u011b spole\u010dnosti se specializovaly na pot\u0159eby pro sb\u011bratele. V roce 1962 se ke spole\u010dnosti p\u0159ipojil Kurt St\u00fcrken a pomohl roz\u0161\u00ed\u0159it spole\u010dnost do zahrani\u010d\u00ed zalo\u017een\u00edm vydavatelstv\u00ed Lighthouse Publications v USA a Kanad\u011b. V roce 2005 se ke spole\u010dnosti p\u0159ipojil Philip D\u00f6bler a vytvo\u0159il zna\u010dku LEUCHTTURM1917, kterou firm\u011b otev\u0159el dve\u0159e do sv\u011bta pap\u00edrensk\u00e9ho zbo\u017e\u00ed a dnes u\u017e i psac\u00edch pot\u0159eb.<\/p>\n

Jedn\u00e1 se o rodinou firmu, jakou filozofii nese?<\/strong><\/p>\n

Jsme rodinn\u00e1 firma mezin\u00e1rodn\u00edch zna\u010dek, \u017eivotn\u00edch hodnot a odv\u00e1\u017en\u00fdch n\u00e1pad\u016f.<\/p>\n

Leuchtturm Group je rodinn\u00e1 firma vytv\u00e1\u0159ej\u00edc\u00ed pr\u00e9miov\u00e9 zna\u010dky. Firma s\u00a0celosv\u011btov\u00fdm z\u00e1b\u011brem, kter\u00e1 rozv\u00edj\u00ed svoje produkty a \u0159\u00edd\u00ed obchod z\u00a0mal\u00e9ho m\u011bsta Geesthacht v\u00a0bl\u00edzkosti hanzovn\u00edho m\u011bsta Hamburk. Jsme tradi\u010dn\u00edm l\u00eddrem v oboru s l\u00e1skou k experimentov\u00e1n\u00ed. Hodnotov\u011b uv\u011bdom\u011bl\u00fd tv\u016frce trend\u016f s chut\u00ed po nov\u00fdch n\u00e1padech a respektem ke sv\u011btu, ve kter\u00e9m \u017eijeme. Kolem 500 na\u0161ich pracovn\u00edk\u016f vyr\u00e1b\u00ed a distribuuje vysoce kvalitn\u00ed a estetick\u00e9 produkty skupiny Leuchtturm Gruppe v oblastech sb\u011bratelstv\u00ed, psan\u00ed, bydlen\u00ed a d\u00e1rkov\u00fdch p\u0159edm\u011bt\u016f v deseti firemn\u00edch pobo\u010dk\u00e1ch na \u010dty\u0159ech kontinentech.<\/p>\n

Spole\u010dnost s rodinnou zna\u010dkou, kde se lid\u00e9 znaj\u00ed, d\u016fv\u011b\u0159uj\u00ed si a spol\u00e9haj\u00ed jeden na druh\u00e9ho. Kde vytv\u00e1\u0159\u00edme udr\u017eiteln\u00e9 hodnoty v souh\u0159e generac\u00ed proz\u00edrav\u00fdm a d\u016fsledn\u00fdm jedn\u00e1n\u00edm. M\u00edsto, kde m\u00e1me spole\u010dnou radost z mnoha \u00fasp\u011bch\u016f, a p\u0159esto nikdy nechceme usnout na vav\u0159\u00ednech. P\u0159\u00edle\u017eitost\u00ed za\u017e\u00edt kr\u00e1su skute\u010dn\u00fdch v\u011bc\u00ed je toti\u017e v\u017edy v\u00edce. Proto jsme v\u017edy p\u0159ipraveni za\u010d\u00edt znovu. Zpochyb\u0148ov\u00e1n\u00edm st\u00e1vaj\u00edc\u00edho, otev\u0159enost\u00ed n\u00e1pad\u016fm, kter\u00e9 se v ka\u017ed\u00e9 jednotliv\u00e9 zna\u010dce na\u0161\u00ed firmy objevuj\u00ed v\u017edy znovu jako nov\u00e9 impulsy ke kreativit\u011b a tvo\u0159en\u00ed produkt\u016f, kter\u00e9 p\u0159in\u00e1\u0161\u00edme na\u0161im z\u00e1kazn\u00edk\u016fm po cel\u00e9m sv\u011bt\u011b. Z\u016fst\u00e1v\u00e1me zv\u011bdav\u00ed a otev\u0159en\u00ed podn\u011bt\u016fm, n\u00e1zor\u016fm, materi\u00e1l\u016fm, tradic\u00edm a technik\u00e1m, kter\u00e9 my, na\u0161i partne\u0159i a p\u0159\u00e1tel\u00e9 objevujeme po cel\u00e9m sv\u011bt\u011b.<\/p>\n

Co v\u0161e pat\u0159\u00ed do va\u0161eho sortimentu?<\/strong><\/p>\n

\"\"Jde p\u0159edev\u0161\u00edm o pap\u00edrensk\u00e9 produkty \u2013 z\u00e1pisn\u00edky, di\u00e1\u0159e, ale psac\u00ed pot\u0159eby \u2013 designov\u00e1 pera Drehgriffel, nebo z\u00e1pisn\u00edky a den\u00edky osobn\u00edho rozvoje jako jsou origin\u00e1ln\u00ed Bullet Journal, Change Journal, Start-up Journal nebo jednoduch\u00e1 a obl\u00edben\u00e1 poutka na tu\u017eky a pera Pen Loops.<\/p>\n

V<\/strong>\u00a0\u010dem jsou pr\u00e1v\u011b va\u0161e z\u00e1pisn\u00edky jin\u00e9?<\/strong><\/p>\n

Krom\u011b vynikaj\u00edc\u00ed kvality a rozmanitosti barev jsme zn\u00e1m\u00ed p\u0159edev\u0161\u00edm sv\u00fdmi detaily \u2013 \u0161irokou \u0161k\u00e1lou barev a jedine\u010dnou kombinac\u00ed jasn\u00e9ho a funk\u010dn\u00edho designu. V\u011b\u0159\u00edme, \u017ee ka\u017ed\u00fd detail, jakkoli mal\u00fd, je rozhoduj\u00edc\u00ed pro n\u00e1\u0161 z\u00e1\u017eitek z\u00a0pou\u017e\u00edv\u00e1n\u00ed produktu.<\/p>\n

Va\u0161e nejprod\u00e1van\u011bj\u0161\u00ed produkty?<\/strong><\/p>\n

\"\"Je t\u011b\u017ek\u00e9 z\u00fa\u017eit v\u00fdb\u011br pouze na n\u011bkter\u00e9 produkty. LEUCHTTURM1917 je zn\u00e1m\u00fd svou \u0159adou vysoce kvalitn\u00edch produkt\u016f. Tato zna\u010dka nab\u00edz\u00ed modern\u00ed, barevn\u00e9, ale tak\u00e9 spole\u010dn\u011b se dopl\u0148uj\u00edc\u00ed a lad\u00edc\u00ed produkty, kter\u00e9 odpov\u00eddaj\u00ed duchu doby. Jednozna\u010dn\u00fdmi bestsellery jsou nap\u0159. \u010dern\u00fd z\u00e1pisn\u00edk velikosti A5 v pevn\u00e9 vazb\u011b, Drehgriffel Nr. 1, psac\u00ed pero, kter\u00e9 z\u00edskalo mnoho ocen\u011bn\u00ed za design, a tak\u00e9 jist\u011b n\u00e1\u0161 Original Bullet Journal, kter\u00fd jsme vytvo\u0159ili spole\u010dn\u011b s autorem t\u00e9to metody a \u00fasp\u011b\u0161n\u00e9 knihy Metoda Bullet Journal Ryderem Carrollem.<\/p>\n

M\u011bl by si ka\u017ed\u00fd \u010dlov\u011bk krom\u011b pl\u00e1nov\u00e1n\u00ed ps\u00e1t i sv\u016fj den\u00edk, my\u0161lenky, pocity?<\/strong><\/p>\n

Mysl m\u016f\u017ee p\u0159edem myslet jen na omezen\u00fd po\u010det krok\u016f. To je d\u016fvod, pro\u010d n\u00e1m n\u011bkdy hu\u010d\u00ed v hlav\u011b a v\u011bt\u0161ina lid\u00ed si nedok\u00e1\u017ee napl\u00e1novat v\u00edce ne\u017e p\u011bt po sob\u011b jdouc\u00edch \u0161achov\u00fdch tah\u016f. Ale jakmile vezmeme pero a polo\u017e\u00edme ho na pap\u00edr, nech\u00e1me sv\u00e9 my\u0161lenky voln\u011b plynout. Unik\u00e1me z vnit\u0159n\u00edho zmatku, jednodu\u0161e t\u00edm, \u017ee si takto my\u0161lenky m\u016f\u017eeme srovnat. Z\u00e1rove\u0148 m\u00e1me tak\u00e9 mo\u017enost ud\u011blat krok zp\u00e1tky. A tato v\u00fdsledn\u00e1 vzd\u00e1lenost n\u00e1m pom\u00e1h\u00e1 objektivn\u011b vid\u011bt na\u0161e pl\u00e1ny a projekty. T\u00edm, \u017ee si my\u0161lenky zapisujeme, je p\u0159iv\u00e1d\u00edme do \u017eivota. T\u00edm, \u017ee sv\u00e9 pl\u00e1ny d\u00e1me na pap\u00edr, zvy\u0161ujeme \u0161ance na jejich skute\u010dn\u00e9 uveden\u00ed do praxe.<\/p>\n

Tak\u017ee ano, napi\u0161te, co se v\u00e1m hon\u00ed hlavou. Odm\u011bnou v\u00e1m bude jasnost a p\u0159ehled.<\/p>\n

\u010cek\u00e1 n\u00e1s konec roku, co by z\u00a0va\u0161eho sortimentu m\u011bl ka\u017ed\u00fd naj\u00edt pod v\u00e1no\u010dn\u00edm strome\u010dkem?<\/strong><\/p>\n

Op\u011bt je velice t\u011b\u017ek\u00e9 z\u00fa\u017eit v\u00fdb\u011br jen na n\u011bkter\u00e9 produkty. S \u010dern\u00fdm z\u00e1pisn\u00edkem ve form\u00e1tu A5 a pevn\u00e9 \u0161it\u00e9 vazb\u011b asi neud\u011bl\u00e1te chybu. Tak\u00e9 chyst\u00e1me je\u0161t\u011b na p\u0159edv\u00e1no\u010dn\u00ed trh \u010dty\u0159i \u00fapln\u011b nov\u00e9 barvy, NATURAL COLOURS. Tyto barvy p\u0159edznamen\u00e1vaj\u00ed na\u0161e hlavn\u00ed t\u00e9ma na p\u0159\u00ed\u0161t\u00ed rok, co\u017e je n\u00e1vrat nejen k\u00a0p\u0159\u00edrod\u011b jako takov\u00e9, ale tak\u00e9 n\u00e1vrat k\u00a0na\u0161\u00ed vlastn\u00ed p\u0159irozenosti a podstat\u011b. Jako d\u00e1rek budou jist\u011b skv\u011blou volbou. Ur\u010dit\u011b m\u016f\u017eeme tak\u00e9 doporu\u010dit Bullet Journal v nov\u00e9 barv\u011b Blue22. Nav\u00edc p\u0159ijdeme tak\u00e9 s\u00a0designovou lah\u016fdkou, perem Drehgriffel Bauhaus Edition. Existuje tolik mo\u017enost\u00ed!<\/p>\n","protected":false},"excerpt":{"rendered":"

LEUCHTTURM 1917 je obl\u00edben\u00e1 zna\u010dka z\u00e1pisn\u00edk\u016f a pl\u00e1nova\u010d\u016f, kter\u00e9 spl\u0148uj\u00ed vysok\u00e9 standardy kvality z\u00e1kazn\u00edk\u016f. V\u00a0s\u00edti knihkupectv\u00ed Luxor jim r\u00e1di v\u011bnujeme velkou pozornost. Stephanie Barthold, Team Leader Marketing-Communications, v\u00e1s sezn\u00e1m\u00ed s\u00a0histori\u00ed […]<\/p>\n","protected":false},"author":8,"featured_media":17325,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_EventAllDay":false,"_EventTimezone":"","_EventStartDate":"","_EventEndDate":"","_EventStartDateUTC":"","_EventEndDateUTC":"","_EventShowMap":false,"_EventShowMapLink":false,"_EventURL":"","_EventCost":"","_EventCostDescription":"","_EventCurrencySymbol":"","_EventCurrencyCode":"","_EventCurrencyPosition":"","_EventDateTimeSeparator":"","_EventTimeRangeSeparator":"","_EventOrganizerID":[],"_EventVenueID":[],"_OrganizerEmail":"","_OrganizerPhone":"","_OrganizerWebsite":"","_VenueAddress":"","_VenueCity":"","_VenueCountry":"","_VenueProvince":"","_VenueState":"","_VenueZip":"","_VenuePhone":"","_VenueURL":"","_VenueStateProvince":"","_VenueLat":"","_VenueLng":"","_VenueShowMap":false,"_VenueShowMapLink":false,"twitterCardType":"","cardImageID":0,"cardImage":"","cardTitle":"","cardDesc":"","cardImageAlt":"","cardPlayer":"","cardPlayerWidth":0,"cardPlayerHeight":0,"cardPlayerStream":"","cardPlayerCodec":"","footnotes":""},"categories":[8],"tags":[20675,18344,20890],"class_list":["post-17323","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-rozhovor","tag-papirnictvi","tag-rozhovor","tag-skolni-potreby"],"acf":{"related_products":null},"_links":{"self":[{"href":"https:\/\/www.luxor.cz\/blog\/wp-json\/wp\/v2\/posts\/17323","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.luxor.cz\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.luxor.cz\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.luxor.cz\/blog\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/www.luxor.cz\/blog\/wp-json\/wp\/v2\/comments?post=17323"}],"version-history":[{"count":0,"href":"https:\/\/www.luxor.cz\/blog\/wp-json\/wp\/v2\/posts\/17323\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.luxor.cz\/blog\/wp-json\/wp\/v2\/media\/17325"}],"wp:attachment":[{"href":"https:\/\/www.luxor.cz\/blog\/wp-json\/wp\/v2\/media?parent=17323"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.luxor.cz\/blog\/wp-json\/wp\/v2\/categories?post=17323"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.luxor.cz\/blog\/wp-json\/wp\/v2\/tags?post=17323"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}