{"id":14654,"date":"2020-11-27T09:08:44","date_gmt":"2020-11-27T08:08:44","guid":{"rendered":"https:\/\/www.luxor.cz\/blog\/?p=14654"},"modified":"2023-02-01T14:08:25","modified_gmt":"2023-02-01T13:08:25","slug":"martin-trojak-tricet-let-zijeme-s-knihami","status":"publish","type":"post","link":"https:\/\/www.luxor.cz\/blog\/rozhovor\/martin-trojak-tricet-let-zijeme-s-knihami\/","title":{"rendered":"Martin Troj\u00e1k: T\u0159icet let \u017eijeme (s) knihami"},"content":{"rendered":"

Brn\u011bnsk\u00e9 Nakladatelstv\u00ed JOTA otiskuje svou stopu v\u00a0kni\u017en\u00edm sv\u011bt\u011b u\u017e t\u0159icet let. V\u0161e za\u010dalo 19. z\u00e1\u0159\u00ed 1990 knihou spisovatele a b\u00e1sn\u00edka Jakuba Demla Dom\u016f. Martin Troj\u00e1k v\u00a0nakladatelstv\u00ed p\u016fsob\u00ed posledn\u00ed dek\u00e1du, z pozice \u0159editele obchodu a marketingu se vypracoval na m\u00edsto \u0159editele cel\u00e9ho nakladatelstv\u00ed.<\/strong><\/p>\n

Martine, ty jsi d\u0159\u00edve p\u016fsobil v\u00a0Plze\u0148sk\u00e9m Prazdroji nebo v\u00a0Tchibu. 1. ledna 2010 jsi nastoupil do kni\u017en\u00edho nakladatelstv\u00ed. Jak velk\u00e1 zm\u011bna to byla a co pro tebe byla nejv\u011bt\u0161\u00ed v\u00fdzva?<\/strong>
\nP\u0159ed n\u00e1stupem do nakladatelstv\u00ed jsem zast\u00e1val n\u00e1zor, \u017ee je v\u00a0podstat\u011b jedno, jak\u00e9 zbo\u017e\u00ed dobr\u00fd obchodn\u00edk prod\u00e1v\u00e1. Pivo, k\u00e1va, elektronika nebo okurky, v\u0161echno \u201estejn\u00e9\u201c. Vstupem do sv\u011bta knih jsem ale poznal \u00fapln\u011b jin\u00fd byznys. Hlavn\u011b proto, \u017ee v\u00a0kni\u017en\u00ed bran\u017ei nesou ve\u0161ker\u00e1 podnikatelsk\u00e1 rizika cel\u00e9ho\u00a0prodejn\u00edho \u0159et\u011bzce sami nakladatel\u00e9. A to je obrovsk\u00fd tlak na v\u00fdkon ka\u017ed\u00e9ho\u00a0nakladatelstv\u00ed.
\nUdr\u017eet si kvalitn\u00ed a \u010dten\u00e1\u0159sky p\u0159ita\u017elivou kni\u017en\u00ed produkci tak pova\u017euju za nejv\u011bt\u0161\u00ed v\u00fdzvu. V\u00a0podstat\u011b se d\u00e1 \u0159\u00edct, \u017ee jako nakladatelstv\u00ed se s\u00a0ka\u017ed\u00fdm dal\u0161\u00edm titulem znovu a znovu uch\u00e1z\u00edme o sv\u00e9 \u010dten\u00e1\u0159e. A pozor, \u010dten\u00e1\u0159i jsou vyb\u00edrav\u00ed a n\u00e1ro\u010dn\u00ed z\u00e1kazn\u00edci a chyby (se) neodpou\u0161t\u00ed!<\/p>\n

Vra\u0165me se je\u0161t\u011b o deset let zp\u011bt. Co bylo tehdy tv\u00fdm hlavn\u00edm \u00fakolem?<\/strong>
\nKrom\u011b standardn\u00edho obchodu a marketingu to byly \u00fapln\u011b nov\u011b elektronick\u00e9 knihy. Prvn\u00ed t\u0159i jsme vydali p\u0159ed V\u00e1nocemi 2010 a v tuzemsku jsme pat\u0159ili mezi \u00fapln\u011b prvn\u00ed nakladatele, kte\u0159\u00ed za\u010dali knihy v elektronick\u00e9 verzi vyd\u00e1vat. A nebyly to jednoduch\u00e9 za\u010d\u00e1tky, museli jsme zp\u011btn\u011b \u0159e\u0161it pr\u00e1va na e-knihy, chyb\u011bla jasn\u00e1 legislativa i technologie. V sou\u010dasn\u00e9 dob\u011b si \u010dten\u00e1\u0159i mohou vybrat z na\u0161ich v\u00edce ne\u017e 400 e-knih.
\nAktu\u00e1ln\u011b fini\u0161ujeme s\u00a0dal\u0161\u00ed podobn\u011b n\u00e1ro\u010dnou v\u00fdzvou, a to s\u00a0vlastn\u00ed produkc\u00ed audioknih. Ji\u017e brzy se na n\u011b m\u016f\u017eete t\u011b\u0161it, mezi prvn\u00edmi to budou t\u0159eba audioknihy Ml\u00e1d\u00ed v\u00a0Hajzlu, Bude to bolet, doktore? nebo Veterin\u00e1\u0159ka<\/strong><\/a>.<\/p>\n

\"\"<\/p>\n

Co koronakrize, knihy a lid\u00e9 kolem nich?<\/strong>
\nSamoz\u0159ejm\u011b je to pro v\u0161echny slo\u017eit\u00e9 obdob\u00ed. Jarn\u00ed nouzov\u00fd stav, kter\u00fd tehdy vypadal jako v\u00fdjime\u010dn\u00e1 situace, uk\u00e1zal velkou \u010dten\u00e1\u0159skou solidaritu. Bylo ale jasn\u011b vid\u011bt, \u017ee \u010dten\u00e1\u0159i si knihy, kter\u00e9 zva\u017euj\u00ed koupit, prost\u011b cht\u011bj\u00ed \u201eosahat\u201c a p\u0159i uzav\u0159en\u00fdch knihkupectv\u00edch se i p\u0159es ve\u0161kerou snahu tento propad tr\u017eeb jen prost\u0159ednictv\u00edm e-shop\u016f nahradit ned\u00e1. N\u00e1m osobn\u011b i na\u0161im autor\u016fm tak\u00e9 hodn\u011b chyb\u011bl a po\u0159\u00e1d chyb\u00ed p\u0159\u00edm\u00fd kontakt se \u010dten\u00e1\u0159i. A\u0165 u\u017e na zru\u0161en\u00fdch veletrz\u00edch, jako jsou Sv\u011bt knihy a Podzimn\u00ed kni\u017en\u00ed veletrh v Havl\u00ed\u010dkov\u011b Brod\u011b, nebo na k\u0159tech knih a autogrami\u00e1d\u00e1ch.
\nP\u0159esto v\u0161echno n\u00e1m koronakrize uk\u00e1zala i n\u011bco pozitivn\u00edho. Zaj\u00edmav\u00e9 bylo t\u0159eba sledovat, jak se s touto\u00a0v\u00fdjime\u010dnou situac\u00ed vyrovn\u00e1vaj\u00ed ostatn\u00ed. Najednou mnohem jasn\u011bji vid\u00edte, kde p\u0159eva\u017euje malost, sobectv\u00ed, kalkul a kde naopak v\u00edt\u011bz\u00ed vst\u0159\u00edcnost, tolerance, ochota spolupracovat a pomoci si tak navz\u00e1jem. T\u011bch druh\u00fdch p\u0159\u00edpad\u016f je v\u00a0kni\u017en\u00edm sv\u011bt\u011b na\u0161t\u011bst\u00ed naprost\u00e1 v\u011bt\u0161ina a v\u0161ichni maj\u00ed m\u016fj respekt.
\nJako p\u0159\u00ednosn\u00e9 se uk\u00e1zalo vystoupit ze sv\u00e9 bubliny, pod\u00edvat se na v\u011bci, kter\u00e9 d\u011bl\u00e1me, tak\u00e9 z\u00a0jin\u00e9ho \u00fahlu a vyu\u017e\u00edt i nep\u0159\u00edzniv\u00e9 situace k\u00a0nalezen\u00ed nov\u00fdch mo\u017enost\u00ed a p\u0159\u00edle\u017eitost\u00ed, kter\u00e9 n\u00e1s posunou dop\u0159edu. Mysl\u00edm, \u017ee my v\u00a0JOT\u011a pr\u00e1v\u011b tohle um\u00edme. Um\u00edme se zastavit a vid\u011bt tak v\u011bci, kter\u00e9 ve sp\u011bchu vid\u011bt nejsou.
\nNavzdory okolnostem jsme pro na\u0161e \u010dten\u00e1\u0159e p\u0159ipravili na z\u00e1v\u011br leto\u0161n\u00edho roku skv\u011bl\u00e9 kni\u017en\u00ed lah\u016fdky. V\u0161echny nedo\u010dkav\u00e9 fanou\u0161ky kni\u017en\u00ed s\u00e9rie Sirot\u010dinec sle\u010dny Peregrinov\u00e9<\/strong><\/a> jsme ned\u00e1vno pot\u011b\u0161ili pokra\u010dov\u00e1n\u00edm s n\u00e1zvem Pta\u010d\u00ed sn\u011bm. Milion pravideln\u00fdch u\u017eivatel\u016f aplikace Kalorick\u00e9 Tabulky<\/a><\/strong> se pod stejnojmenn\u00fdm n\u00e1zvem do\u010dkalo kni\u017en\u00edho vyd\u00e1n\u00ed sv\u00e9ho obl\u00edben\u00e9ho pr\u016fvodce vyv\u00e1\u017eenou stravou. Ve sv\u00e9 jedine\u010dn\u00e9 autorizovan\u00e9 knize v\u00e1s Wim Hof, Ledov\u00fd mu\u017e<\/a><\/strong>, nau\u010d\u00ed sv\u00e9 p\u0159evratn\u00e9 metod\u011b, d\u00edky kter\u00e9 budete moci naplno vyu\u017e\u00edt sv\u016fj fyzick\u00fd i du\u0161evn\u00ed potenci\u00e1l. A velkou \u010dten\u00e1\u0159skou senzac\u00ed je pak nejprod\u00e1van\u011bj\u0161\u00ed kniha Amazonu, sv\u011btov\u00e1 liter\u00e1rn\u00ed ud\u00e1lost Kde zp\u00edvaj\u00ed raci<\/strong><\/a>, kterou v\u00e1m kone\u010dn\u011b v\u00a0\u010de\u0161tin\u011b p\u0159in\u00e1\u0161\u00ed pr\u00e1v\u011b na\u0161e nakladatelstv\u00ed.<\/p>\n

Jak\u00e1 bude JOTA za dal\u0161\u00edch deset let?<\/strong>
\nD\u00e1ma v\u00a0nejlep\u0161\u00edm v\u011bku. Zku\u0161en\u011bj\u0161\u00ed, st\u00e1le p\u0159\u00e1telsk\u00e1, s\u00a0dobr\u00fdm vkusem a\u00a0knihovnou plnou p\u0159\u00edb\u011bh\u016f, ze kter\u00fdch si vybere \u00fapln\u011b ka\u017ed\u00fd.
\nPro m\u011b bylo uplynul\u00fdch deset let nesm\u00edrn\u011b obohacuj\u00edc\u00edch jak profesn\u011b, tak soukrom\u011b. Komu se po\u0161t\u011bst\u00ed pravideln\u011b se v\u00a0r\u00e1mci sv\u00e9 pr\u00e1ce setk\u00e1vat s\u00a0legendami sv\u00fdch obor\u016f jako Miroslav Zikmund, Miloslav Stingl, Zden\u011bk Mahler, Martina S\u00e1bl\u00edkov\u00e1 nebo Reinhold Messner? T\u011bmi nejv\u011bt\u0161\u00edmi hv\u011bzdami jsou pro m\u011b ale nakonec lid\u00e9, kte\u0159\u00ed se mnou v\u00a0JOT\u011a pracuj\u00ed. Obklopit se kvalitn\u00edmi spolupracovn\u00edky je to nejd\u016fle\u017eit\u011bj\u0161\u00ed. J\u00e1 osobn\u011b jsem za n\u011b moc r\u00e1d! T\u011b\u0161\u00edm se, \u017ee navzdory nelehk\u00e9 dob\u011b budeme i nad\u00e1le spole\u010dn\u011b \u017e\u00edt (s) knihami.<\/p>\n

D\u011bkujeme za rozhovor a p\u0159ejeme JOT\u011a spoustu dal\u0161\u00edch spokojen\u00fdch \u010dten\u00e1\u0159\u016f.<\/p>\n

Rozhovor vy\u0161el v\u00a0\u0159\u00edjnov\u00e9m vyd\u00e1n\u00ed magaz\u00ednu Page.<\/em><\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Brn\u011bnsk\u00e9 Nakladatelstv\u00ed JOTA otiskuje svou stopu v\u00a0kni\u017en\u00edm sv\u011bt\u011b u\u017e t\u0159icet let. V\u0161e za\u010dalo 19. z\u00e1\u0159\u00ed 1990 knihou spisovatele a b\u00e1sn\u00edka Jakuba Demla Dom\u016f. Martin Troj\u00e1k v\u00a0nakladatelstv\u00ed p\u016fsob\u00ed posledn\u00ed dek\u00e1du, z […]<\/p>\n","protected":false},"author":2,"featured_media":14656,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_EventAllDay":false,"_EventTimezone":"","_EventStartDate":"","_EventEndDate":"","_EventStartDateUTC":"","_EventEndDateUTC":"","_EventShowMap":false,"_EventShowMapLink":false,"_EventURL":"","_EventCost":"","_EventCostDescription":"","_EventCurrencySymbol":"","_EventCurrencyCode":"","_EventCurrencyPosition":"","_EventDateTimeSeparator":"","_EventTimeRangeSeparator":"","_EventOrganizerID":[],"_EventVenueID":[],"_OrganizerEmail":"","_OrganizerPhone":"","_OrganizerWebsite":"","_VenueAddress":"","_VenueCity":"","_VenueCountry":"","_VenueProvince":"","_VenueState":"","_VenueZip":"","_VenuePhone":"","_VenueURL":"","_VenueStateProvince":"","_VenueLat":"","_VenueLng":"","_VenueShowMap":false,"_VenueShowMapLink":false,"twitterCardType":"","cardImageID":0,"cardImage":"","cardTitle":"","cardDesc":"","cardImageAlt":"","cardPlayer":"","cardPlayerWidth":0,"cardPlayerHeight":0,"cardPlayerStream":"","cardPlayerCodec":"","footnotes":""},"categories":[21655,8],"tags":[21104,20711,20997,18344,18363],"class_list":["post-14654","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-magazin-luxor","category-rozhovor","tag-brno","tag-jota","tag-kde-zpivaji-raci","tag-rozhovor","tag-zabava"],"acf":{"related_products":null},"_links":{"self":[{"href":"https:\/\/www.luxor.cz\/blog\/wp-json\/wp\/v2\/posts\/14654","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.luxor.cz\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.luxor.cz\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.luxor.cz\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.luxor.cz\/blog\/wp-json\/wp\/v2\/comments?post=14654"}],"version-history":[{"count":0,"href":"https:\/\/www.luxor.cz\/blog\/wp-json\/wp\/v2\/posts\/14654\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.luxor.cz\/blog\/wp-json\/wp\/v2\/media\/14656"}],"wp:attachment":[{"href":"https:\/\/www.luxor.cz\/blog\/wp-json\/wp\/v2\/media?parent=14654"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.luxor.cz\/blog\/wp-json\/wp\/v2\/categories?post=14654"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.luxor.cz\/blog\/wp-json\/wp\/v2\/tags?post=14654"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}